06/23/2022
Tartine’s brand was symbolic of a specific era of gentrification. The presence of a Tartine seemed to suggest a neighborhood on the cusp.
..The process of bringing intense, aggressive real-estate development to upper-middle-class neighborhoods, to cater to an even more affluent stratum, is described as “super-gentrification.”
Tartine, a beloved San Francisco bakery, wanted to grow. Partnering with a developer was one way to rise.