09/24/2026
๐๐ก๐๐ญ ๐๐๐ญ๐ฎ๐๐ฅ๐ฅ๐ฒ ๐๐๐ค๐๐ฌ ๐ ๐๐ข๐ฌ๐ญ๐ข๐ง๐ ๐๐ญ๐๐ง๐ ๐๐ฎ๐ญ ๐ข๐ง ๐๐๐๐
The playbook for selling a home has changed. Active inventory rose more than 16% in 2025, and 62% of buyers paid below askingโthe highest share since 2019. ๐
Today's listings need to work harder to stand out. Here's what winning sellers are doing differently:
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Professional photography that stops the scroll
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Pre-listing inspections that eliminate surprise negotiations
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Energy-efficient features positioned as cost-saving assets
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Pricing with precision from day one
The 2026 winner isn't the cheapest or the biggest. It's the most ready.
Libby Guthrie, REALTORยฎ ๐ก | Lic. #01117537 | Keller Williams Realty
[email protected] | 925-628-2436
Brentwood, California
Learn what makes a home listing stand out in 2026โfrom pricing strategy and professional photos to buyer psychology and move-in expectations.