Century 21 Scala Group

06/04/2015

How We’re Working to Keep Agents Safe

Alyssa Hellman By Alyssa Hellman Most people don’t consider real estate to be a dangerous industry;  however, the frequency of crimes against real estate agents – including the horrific murder of Beverly Carter last year – is a chilling reminder of the dangers we potentially face. In the excitement…

05/27/2015

10 Cheap Ways to Increase a Home’s Value

Check out the Cupolas n’ More infographic about 10 cheap ways to increase the value of your home. Source - Realtor.org

05/24/2015

World’s First Virtual Broker Open

05/23/2015

Get Your Own Wine Social Started

Erika Villegas By Erika Villegas When writing my first blog for the YPN Lounge in March about the marketing success I’ve achieved from putting on wine socials, I truly didn’t have any expectations about what the response would be – I wondered if anyone was even going to read the post. But after it w…

05/20/2015

Powder Rooms That Make a Statement

By Melissa Dittmann Tracey, REALTOR(R) Magazine More home owners are turning to the powder room to make a dramatic statement and packing in a lot of design into these often small spaces, according to the 2015 Houzz Bathroom Trends Study, a survey of more than 3,000 home owners about their bathroom r…

05/14/2015

How to Select a Brokerage

Lee Davenport By Lee Davenport As a new real estate agent, it may be hard for you to decide which real estate brokerage firm to “hang your hat.” From having a friend who works at XYZ Realty to remembering the agent who sold you your home with ABC Realty to seeing all the brokerage lawn [...]

05/12/2015

Why Empty Homes Don’t Sell

By Julea Joseph, Reinventing Space Every morning on my Chicago area social media feed, I see acres and acres of empty rooms posted by real estate professionals. So many empty dining rooms, breakfast rooms, kitchens, living and bedrooms. Do I stop and click on the photo, intrigued to have a look at t…

05/06/2015

Top 10 Unmet Housing Desires Movers May be Looking For

By Melissa Dittmann Tracey, REALTOR® Magazine May marks National Moving Month, a kick off to the traditional moving season. Many households will be on the move in the coming months, whether it’s relocating a few blocks away or miles away. The number of households on the move is expected to grow. One…

05/03/2015

9 Features of a Great Real Estate Website

Charlie Allred By Charlie Allred Ninety percent of home buyers search for their new home online. Knowing this statistic, how is your online presence? Most real estate agents have the website their broker provided them, however, these are merely a page on the brokerage’s website that bring absolutely…

05/01/2015

Nifty DIY Project for Sellers

Help home owners enhance curb appeal and the chances of a quick sale with affordable do-it-yourself upgrades. Check out 5 Easy DIY Weekend Projects Under $300, a free article from NAR’s REALTOR® Content Resource. That’s just one of five free articles to help clients from the Stretch Home Repair/Remo…

04/29/2015

Reimagine the Formal Living Room

By Melissa Dittmann Tracey, REALTOR(R) Magazine A living room likely isn’t topping many home shoppers’ must-have list these days. In fact, some architects say the formal living room – that upscale room welcoming guests at the front of a home – is becoming extinct. Call it a casualty of the Great Rec…

04/25/2015

The Biggest Social Media Fails in Real Estate

Bill Gassett By Bill Gassett It’s no secret that social media is a must in the world of real estate. Today’s buyers and sellers turn the to various platforms and make snap judgments on what you have to offer. You do get points for actually having accounts on all of the main platforms (Facebook, Twit…