Staged To Sell Home

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Staged To Sell Home

Staged To Sell Home is often called ‘The Magicians,’ armed with more than cheap tricks up their sleeves, are an elite real estate sale force at Compass Ft.

The Jason Saft Team is often called ‘The Magicians.’ But armed with more than just cheap tricks up their sleeves, they possess an innate ability to pinpoint, assess and fix flaws that others could not, while tailoring their approach and skills to each client’s individual needs and timeline. They will roll up their sleeves—not to mention your old rugs—to create tangible results with their cost-effe

ctive solutions. Jason Saft is the creator of “Staged To Sell,” a 30-point action plan that the team applies to all their properties. This proven methodology breaks sales records and successfully reintroduces properties other agents were unable to sell. Their passion to transform a space from what it is, to what it should be, continually achieves the highest return for their sellers and their creative vision helps buyers understand value and opportunity. The team members deeply understand all parts of the marketing puzzle; their approach highlights a deep knowledge of development and historical trends, market seasonality, comparables, inventory levels, and closed sales data. They believe a real estate agent must invest their time, energy, and financial resources to all their properties in order to exceed expectations. This sensibility has established them as go-to experts on FSBO (For Sale By Owner) transactions. Their tips, tricks, and successes have been featured in The New York Times, Forbes Magazine, US News World & Report, DNA Info, and 6 Sq. With extensive backgrounds in real estate, education, public relations, marketing, and design, each team member brings unique talent to every step of buying, selling, and renting. Their passion is undeniable; they truly love the work that goes into the process. It's this deep commitment to providing unwavering client service that distinguishes them as a premier sales force.

07/17/2023

Idol Worship

07/14/2023

Been cleaning out the warheouse to prep for lots of new Fall looks...

Come on by this Saturday to score someone of my discontinued inventory super cheap.

Saturday July 15
11am-2pm
36 Waverly Avenue
(Between Park & Flushing)

07/03/2023

Dreams Come True!

In 3 days my first brand campaign with launches.

Excited doesn't even begin to describe how i feel right now waiting to see it all come to life and in stores.

I grew up in a very ordinary house in Levittown, Long Island.

It's well know as the first mass produced suburb.

I was raised by a single mother who worked 2 full time jobs to keep that ordinary roof over my brother and my head.
We didn't have much but we figured out how to get by.

On my 14th birthday I biked a town over and applied for my first job so I could start saving for college and a better life.

While my friends played sports after school, I worked and I escaped into my mother's home magazines and catalogues. Escapism by design is how I think of it all now some 30 years later.

My friends used to hide their dads pl***oys under their beds and I would hide my mothers Living and and dream of dinner parties, foyers and imported furniture that wasn't covered in plastic for fear of staining it and not being able to afford to replace it.

I'd obsess over every image and had always dreamed of being in a magazine and campaign.

I secretly wanted to be a decorator, but nice Jewish boys in the 1980s and 90s didn't aspire to that for fear of getting the sh*t kicked out of us.

Well...on 7.6.23 that dream comes true thanks to the fabulous creative team at and the most stunning photographs by .

They joined me at my plaza hotel project and we designed the space with their cult classic designs and I got to style them with some of my favorite vintage and collected pieces as well as art from some of my favorites:

Can't wait for you all to see it on 7.6.23. Stay tuned!

Special thanks to my team for their contributions to this project and making it all possible.

07/02/2023

Dreams Come True!

I'm beyond excited and humbled that my first brand ad campaign launches in a few days.

I partnered with to launch their Best Of campaign that feataures their most iconic cult status pieces at my Plaza Hotel redesign project.

I selected some of the most iconic pieces to pair with one of the most well know addresses in the world.

I'm honored to work with a company that is design forward, makes design attainable and appeals to a variety of aesthetics.

It's a dream come true. Can't wait to see it all next week. 7.6.23
for

06/30/2023

Tips & Tricks: How To Refresh Your Stale Property Part 2.

6️⃣ Create Curb Appeal. Whether you live in a house or an apartment the lead up to the home matters. It's the first impression. Clean, repaint exterior doors, remove clutter and consider landscaping. Plants flanking a front door are always a good idea.

7️⃣ Make An Entrance. People overlook vestibules, hallways and main entries. While they are less critical than main spaces like kitchens, they set the tone for the experience. You can turn even the smallest of entries into an artful and function space that can feel like a room (especially in compact apartments). More rooms = more 💵

8️⃣ Does Your Home Make Scents? Listen... don't take this the wrong way but there is a good chance your home has a funk. Many do. Pets, kids, last nights fish, those shoes in the entry you don't want to throw out but should... air out the home 24 hours before showings. Summer is a great time to refresh, literally.

9️⃣ Refesh the basics. I've been in homes that have shower curtains so moldy you would think you're in a cheese cave. If your pillows and sheets are so yellow that they look like The Declaration Of Independence it's time to refresh to clear the air.

🔟 DM or email me. It's not complicated. You know you need me and you know I want to help. Let's do it and have some fun!

My Before & After Best Refreshes.

1. 208 West 11th Street: on market for 3.75 year. Sold within 6 month of our staging.

2. 34 Gramercy Park. On market 6 months. No offers or showings. After: Sold within 30 days

3. 7 Essex Street Ph. On market 666 days. After: sold over ask in 20 days

4. 901 Lexington Ave. 364 days on market. Unsold. After: Sold in 26 days.

5. 70 Remsen St. On market 350 days. After: sold in 21 days at full ask.

06/21/2023

Before & After: Maximalism Vs. Minimalism & Which Style Sells.

It's conventional wisdom when preparing a home for sale to strip it of personality to make it as generic as possible to appeal to the masses.

Over the last 20 years, I've discovered the inverse is true, especially when designing & selling luxury homes.

Well... maybe buyers don't want your personality, but they do expect and get swayed by expertly crafted and immersive experiences.

As social media and cable tv have grown in reach and offerings people are inundated with stylized homes that have more in common with .

I recenely staged this triplex along the fabled Fitzroy Townhouses in West Chelsea.

The home had been on the market several times but never sold.

When these projects come my way, it becomes my mission to spend as much time as I can in the space to figure out why it did not sell and how to make it sell.

The word I wrote in my notes as I started planning was... exuberance.

As you enter the grand parlor with its orignal and restored moulding in tact and take in the expertly crafted rebuild by you feel uplifted.

Now here's the thing... the majority of square footage and all of the bedrooms are on two additonal levels that are at and below ground.

A situation not for everyone, but for the smart buyer there is an opportunity for more space, a full garden and when you have kids and pets the notion that NO ONE will ever complain about noise is life changing.

So I took that sense of exuberance and brought it into every room in, every hall, every bathroom and even down to the laundry room which once emptied felt clinical and cold... so a quick removable wallpaper from helped turn it into a little world of terrazzo walled wonder.

450 Weet 23rd is now officially sold and in the hands of its new owners. I'm excited to see what they do with this absolutely stunning home.

450 West 23rd Street was listed for sale by

After photography:

06/15/2023

Please Vote... For Me (link in bio)🙋🏻‍♂️

I was nominated as one of The Most Influential People in The Home Staging Industry and I'm honored and humbled.

I started as a creative hobby back in 2006 when I was a real estate agent.

Fixing up and decorating homes was something I had been doing my whole life for fun.

When I was growing up my friends would steal their dads pl***oy magazines and I would take my mothers Martha Stewart's Living and read them under the covers, hoping no one would find out.

Where I'm from little boys didn't aspire to be decorators. I'd have the sh*t kicked out of me if I ever told anyone what I really wanted to do with my life.

So I squashed my passion and spent almost 20 years masquerading as a real estate agent, but the whole time wanted to decorate and redesign homes.

Over the years the hobby grew and I went from doing a small refresh in a studio to taking on my first $10,000,000 West Village townhouse for another agent.

In 2017 things began to shift as more and more people who saw my work on my own projects asked me to do theirs.

I had been shaping a process and formula for over a decade and it came natural to start taking on other agents projects.

During the peak of the pandemic I was doing 50% real estate and 50% staging and like many others I had the time to think about what fulfills me in life mentally and emotionally.

And I made the decision to focus on staging as it wasn't just a job, it is my passion, it's what wakes me up every day and allows me to work in a manner that seems obsessive to some, but feels perfectly normal to me.

I feel incredible fortunate to have had the chance, later in life to fully assess what fulfills me and to pursue my passion as I want to.

I feel like my design career only just began, so this nomination means the world to be and I'd be forever grateful if you took a moment to vote for me (link in bio)

Much love, Jason

06/08/2023

Light, Layered & Lofty.

Introducing: 366 Broadway Apt 10D. 2 floors, 4 bedrooms, asking $4,750,000 listed exclusively for sale .compass

Photography:

06/06/2023

Soaring To New (Brooklyn) Heights 🏡

3 years ago after 25 years of living in Manhattan I moved to Brooklyn Heights.

The move came in the middle of the pandemic as most people were fleeing Manhattan (and even Brooklyn).

My families move to Brooklyn Heights restored my love of living in NYC.

The lush tree lined meandering streets, the sound of birds chirping over the sound of horns blaring gave me a whole new outlook.

Brooklyn Heights became my refuge. Now several years in, that’s a sense I try to communicate by design when working on projects in the neighborhood.

The sense of calm and serentity was at the core of my design plan for this statuesque home originally buillt in the late 1800s. It retains charm and detail yet is thouroughly modernized.

My only regret about moving to Brooklyn Heights is that I didnt make the move sooner.

Now here’s your chance to discover bucolic Garden Place. A tiny side street with an impecable housing stock and littlw through traffic. Its heaven…

48 Garden Place is a turn key single family home asking $11,995,000 and listed exclusively for sale by

Photography:

06/05/2023

Hot Dogs & Hotels.

The Plaza Hotel, it’s a name known around the world and being asked to reimagine a rare duplex home with Central Park views was a dream come true for me.

I was incredibly intimidated walking into the building.

Clad in marble, history and money, I felt out of place, like in the 1st episode of Nanny as she walked into the Sheffield mansion.

I was anxious, but confident and I went to work on the project.

On Day one I saw three different hot dog carts in the park around the building.

My second job in high school was at on Hemstead Turnpike in Levittown, Long Island.

It was a powerful reminder of where I came from and how far I’ve gotten and just how much I have to prove that I can do this.

No formal design training, just a childhood devouring design magazines… and hot dogs. And then 19 years of real estate brokerage tinkering in clients homes to get them sold.

And I know I say this all the time, but this project is by far one of my all time favorite homes I’ve ever had the pleasure to work on with a little help from my friends at

I hope you enjoy the full tour…

The flashy kid from Levittown… the stager named Jason 😂

The Plaza Residneces
1 Central Park South Apt 1901
4 Bedroom Duplex with Park Views
$15,900,000
Exclusively: &

Photogrpahy:

05/17/2023

05/08/2023

Gramercy Park: Before & After
Last week one of my favorite projects of the year sold. It was only on market for 19 days, which in a turbulent buyers market with interest rates still over 6% is an outstanding accomplishment.

But for me, its less about days on market and more about the power of design and how it can completelty transform a physical space that has not been touched in decades and turn it into something that feels brand new yet fully rooted in history and respects its past.

The sellers who owned this home for decades gave me creative carte blanche to reimagine the home.

An experiment with ’s Breakfast Room Green led to one of my favorite designs… and serves as the inspiration for another project we have coming up.

Let me know what you think of the before & after in the comments below.

Before photography:
After photography:

Address

80 39th Street, Suite 22/302
Brooklyn, NY
11232

Telephone

+19177634370

Website

https://www.StagedToSellHome.com/

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