Beken School Of Real Estate Inc

Beken School Of Real Estate Inc Real estate specific marketing templates, tools, and tips for agents who’d rather sell than stress

Not every home on the market was meant to sell.2024 and 2025 exposed a lot of listings for what they really were:Wishful...
07/11/2025

Not every home on the market was meant to sell.

2024 and 2025 exposed a lot of listings for what they really were:

Wishful pricing.
Emotional indecision.
Sellers still chasing 2022.
But something’s shifting—and it’s good news.

We’re in a delisting era now.
Sellers are pulling their homes off the market in waves. Here’s why:

They’ve realized 2022 pricing isn’t coming back.
They’ve locked in a dreamy interest rate.
And they’ve decided keeping the house is smarter than a wishful selling price.

This is why, as a real estate agent, you should be pumped:

For buyers—they’re about to see real inventory.
Homes priced at market value.
Sellers who actually want to sell and are ready to negotiate.
Less noise. More serious options.

For agents—this is a gift.

Because you’re no longer spending time, money, and energy marketing homes for people who were never fully committed.

You’re working with real sellers. Real buyers. Real opportunity.

It’s not a quiet market. It’s a clearer one.
And clarity is where real momentum starts.

Are you pumped?

PS. If our name didn’t give it away, we’re an actual real estate school dropping actual real estate specific marketing tips and resources your way. Hit follow and join us.

Before you gasp, hear me out: About 10% of a healthy real estate business should come from repeat or referral business.A...
06/26/2025

Before you gasp, hear me out:

About 10% of a healthy real estate business should come from repeat or referral business.

And we think that’s way too low but let’s start there.

How do you make sure those referrals keep rolling in without awkwardly begging your mom’s neighbor’s cousin for leads?

—Stay top of mind the right way.

Stop ghosting past clients after the closing. Send handwritten notes, thoughtful pop-bys, or a quick check-in text—whatever you like to do.

You’re unforgettable when you show up after the deal.

—Make it ridiculously easy to refer you.

People love to help. They just don’t necessarily know how.

Tell them:
“Hey, if you ever hear someone mention they need to move, just say, ‘You have to call my agent!’ and send me their info. I’ll take amazing care of them.”

—Be referable. Period.

Overdeliver. Answer your phone. Be the calm in the chaos. Give them a reason to talk you up.

➡️ So if it’s almost July and you haven’t had a repeat or referral, start something new now.

Send a simple, Hey, how are you? email to past customers and re-engage your email list with value…

Like, a local Coffee Guide, which sparks so much conversation because, let’s face it, everyone loves coffee. Ask us for a template 😉

No pitch, just connection.

Hey you—Yeah you, the walking MLS-cyclopedia. You juggle contracts, closings, all around cranky people, and coffee refil...
06/20/2025

Hey you—
Yeah you, the walking MLS-cyclopedia.

You juggle contracts, closings, all around cranky people, and coffee refills like it’s nothing.

You’re the agent, the marketer, the negotiator, the therapist, and the Uber driver for your kids and your pups.

But guess what?

You do not have to duct-tape your marketing together at 11:47pm. Not on our watch.

We’re here with real estate specific marketing tools, editable templates, and zero-fluff tips.

Because your time and sanity? Non-negotiable.
So go ahead. Pour that second coffee.

We are finalizing our release of something that’s—nope, we’ve said too much. But we hope you stick around here to check it out.

Local love = local trust.And trust? That’s the real currency in the real estate business.Snap a quick pic of that go-to ...
06/05/2025

Local love = local trust.
And trust? That’s the real currency in the real estate business.

Snap a quick pic of that go-to coffee shop, park bench, or taco truck—the one that’s part of your rhythm.

Not because it’s on brand.
But because it’s yours.

Tell your people why it matters.
They’ll see the real you—and feel seen in return.

➡️ Real Estate Agent | Quick Action Part 1
Get local. Don’t just serve your community—show you’re part of it. Create social media or email content that positions you as the local guru you are.
Want marketing tips that feel like it was made for real estate?

Follow because we’re rewriting the rules around here.

And, of course, we’re real estate people with real estate specific marketing for real estate agents 🙂

There’s a lie real estate agents keep getting fed:“If you’re not viral, you’re invisible.”The agents winning long-term a...
05/28/2025

There’s a lie real estate agents keep getting fed:
“If you’re not viral, you’re invisible.”

The agents winning long-term are the ones who:
✔️ Have marketing systems that don’t rely on algorithm roulette
✔️ Know the power of print, email, AND social
✔️ Build trust through consistency, not just content

Want marketing that feels like it was made for your real estate brain?

Join us because we’re rewriting the rules around here.

And, of course, we’re real estate people with real estate specific marketing for real estate agents 🙂

POV: You met your dream buyer at an open house…and now you’re stuck in Follow-Up Limbo. 😬You smiled. You vibed. You hand...
05/23/2025

POV: You met your dream buyer at an open house…and now you’re stuck in Follow-Up Limbo. 😬

You smiled. You vibed.
You handed over your card and said, “Reach out if you have questions.”

But now it’s been 15 hours… and nothing.

Here’s the truth:
📉 Hope isn’t a marketing strategy.
📱 But a scannable social media business card is.

This template lets agents:
→ Instantly connect via QR code.
→ Say goodbye to “wait and hope” energy.
→ Show up branded and buttoned up, no fumbling required.
No more hoping they remember your name (or spelling your handle wrong 😩).

Just one scan. One click. One connection.

Snag it here ⬇️

Real Estate Branding in 2025 feels like:“Just be authentic but also aesthetic but also viral but also hyperlocal but als...
05/22/2025

Real Estate Branding in 2025 feels like:
“Just be authentic but also aesthetic but also viral but also hyperlocal but also niche down but also post more but also rest.”😵‍💫

Let’s simplify this branding game:
You don’t need a viral dance. You need direction.

Here’s how agents stand out in today’s feed-flooded world:

→ Claim your ZIP code like it’s your brand.
Talk about local trends. Showcase neighborhoods. Answer questions no one else is answering.

→Brand every touchpoint.
From your DMs to your showing follow-ups, every interaction should feel like you and unlike what any other agent could give.

→ Turn your content into conversation starters.
Forget passive posts. Use polls, hot takes, and questions that pull people into your world.

→ Become the director of your documentary.
Stop trying to be the next influencer. Show the real work behind your real wins. Process is powerful.

→ Package your value.
You’re not “just helping people buy houses.” You’re protecting their money, sanity, and future. Say that louder. All the time.

The agents who win in 2025 will be the ones who own their brand and build local authority.

That’s the direction. Build local authority.
Are you a real estate agent looking for specific real estate directions for growing your business. You are in the right place.

Hear this: Real estate marketing hits different. It needs to be:HyperlocalWithin guidelines And branded to stand out All...
05/09/2025

Hear this: Real estate marketing hits different. It needs to be:

Hyperlocal
Within guidelines
And branded to stand out

All three! That’s the formula. But let’s take these myths one at a time.

👉Telling every agent to “just be consistent” on social media. �
Consistent with Just Solds and Just Listeds falls flat. Real estate social media has to include storytelling and be hyperlocal.

👉Generic, one-size-fits-all templates from marketplaces. �
These are normally from marketing agencies who have never sold a home, don’t know the guidelines, and don’t know the real estate market at any turn.

👉Lead magnets that are just a checklist or PDF download. �
Nope. People want value and something they can actually use. (Hi, Coffee Guide 👋)

👉Trying to stand out by “sounding professional” instead of human. �
People want to hire a person not a robot.

👉Spending hours on Canva to build your own materials from scratch. They say, “create on Canva” but what?!�
You’re an agent—not a designer. Your time belongs in your zone of real estate genius.

👉Thinking print is dead
�It was never supposed to be ALL digital. A tangible, high-value marketing resource adds to your professional branding. (Hello social media business card)

👉Doing it all yourself because you “should” know how. �
You don’t have to master marketing—you just need tools that work for you.
Hey, we actually built our business around creating real estate specific marketing tools and resources that help build your business 👊

If you’ve never heard of a lead magnet—or don’t have one in your social media/email marketing background pocket—we need ...
05/07/2025

If you’ve never heard of a lead magnet—or don’t have one in your social media/email marketing background pocket—we need to talk.

Ever see an ad for something you wanted or needed and whoa, it was free?! All you had to do was give them your email address.

That’s a lead magnet. And it worked for you.

Chances are, that company emailed you and you eventually purchased something from them.

That’s if the lead magnet was positioned perfectly, anyway.

You can have that for your real estate business.

But here’s the thing:�It’s not about whether lead magnets work.�It’s about whether yours is actually useful, on-brand, and built for your potential customer.

Cough, cough 👉 That’s exactly why we created the Editable Coffee Guide Canva Template—a high-value asset that’s easy to customize and something buyers want.

Trying to make real estate marketing and growing your business as easy as possible for you 🙂

With a lead magnet—any high-value asset, not just the amazing Coffee Guide we put together for you—

With a lead magnet, you can:�
👉Attract leads, giving them instant value while they give you their email address
�👉Reuse it as an email re-engager
�👉Print it as a brand-building booklet for open houses or buyer consults👉this one specifically for the Coffee Guide

Lead magnets work.
�But only when they’re actually built to serve your audience.

Now ask yourself 🤔 Would the home buyers of today want a coffee guide of the local shops in their community?

While you’re thinking, ask yourself if you want to wear the graphic designer hat or just edit a template.

Ask yourself if you want to be known as a local expert.

If you want to attract customers instead of chase them.
If you’re a real estate agent ready to utilize a lead magnet, grab the completely editable coffee guide template here:

https://chrisy.myflodesk.com/coffeeguide

Bonus if you’re a Tampa Bay real estate agent because we used Tampa Bay as our example city—so click, click and go.

If you’ve ever opened a blank email and thought “What am I even supposed to say?”—this is for you.Most agents know they ...
05/05/2025

If you’ve ever opened a blank email and thought “What am I even supposed to say?”—this is for you.

Most agents know they need to stay in touch with their sphere—but the moment they sit down to write an email, their brain goes blank.

And some thought AI was the answer but the results were meh.

That’s where our AI Master Email Prompt—Real Estate Edition comes in. (long name but says everything🙂)

It’s built specifically for real estate agents who want connect with their sphere through email but end up staring at a blank screen, not knowing what to say.

This prompt is your writing BFF, so you don’t have to start from scratch anymore.

1️⃣ A done-for-you, and reusable, AI prompt tailored for agents.

2️⃣ Built-in framework so your emails connect and convert.

3️⃣ Confidence to use AI effectively because AI is only as good as the information you give it.

This AI prompt + your real estate information/perspective = email marketing that connects and converts.

And we’re just giving it to you, no charge 🙂

Not because we think you have to have AI in order to win at real estate marketing.

But because we are eager to guide those who are ready to take a step toward growing their business.

Snag it here:
https://chrisy.myflodesk.com/aiemailprompt

Feel like the marketing hat keeps slipping off? We’ll get to the point. You need to position yourself as a local expert...
05/02/2025

Feel like the marketing hat keeps slipping off? We’ll get to the point.

You need to position yourself as a local experts but you don’t have the time to figure out what works, create the system, and implement without a hitch.

So we did the work for you.

No Canva tears. No overwhelm. No picturing yourself throwing the iPad like your Brady on a sideline. (We love Brady, tho.)

We have Coffee Guide Canva Template—done for you.

Click, click, click and you edit it to fit you and your brand.

Repeat: it is completely editable.

2025 is hitting differently. Buyers want their real estate agent to be community insiders.

Start here.

https://chrisy.myflodesk.com/coffeeguide

And let us know in the comments if you have any questions.

Fact: Buyers trust agents who showcase community knowledge and generic content just won’t cut it.So what if you had a re...
04/30/2025

Fact: Buyers trust agents who showcase community knowledge and generic content just won’t cut it.

So what if you had a ready-to-roll, hyperlocal resource that builds trust, authority, and your brand in one go?

Cue the Tampa Bay Coffee Guide Editable Canva Template – your new secret to turn strangers into customers.

This “local insider” guide is a magnet for attention, connection, and leads—something agents always need from their sphere, right?!

What makes this different? It’s 100% customizable, brandable, and uber professional.

Use it:

✅ Digitally as a lead magnet
✅ In email to reengage your sphere
✅ In person at open houses or buyer consults

This is going to save you so much time and frustration because you didn’t get into real estate to be a graphic designer!

Snag it here: https://chrisy.myflodesk.com/coffeeguide@

Address

Brooksville, FL
34601

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm

Telephone

+13528013100

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