06/25/2026
The biggest mistake home sellers make? Pricing with emotion instead of evidence.
Most sellers know they should look at comparable sales—but many don't realize why they matter.
Comps serve two important purposes:
âś… They keep you grounded in market reality.
âś… They protect you from bad valuations.
The best sellers balance emotion with data. Your home is personal to you—but the market values it objectively.
Know the comps, understand the differences, and you'll be in a much stronger position when it's time to negotiate.
Thinking about selling? Send me a DM and I'll show you the key comparable sales you should be paying attention to in today's market.