Francesca Luteraan with Rodeo Realty, Inc.

Francesca Luteraan with Rodeo Realty, Inc. Rodeo Realty, Inc. DRE #00951359 Francesca Luteraan DRE #0115331 francescaluteraan.com / 818.618.9368

7 Things About Calabasas You May Not KnowWhen most people think of Calabasas, they picture luxury homes, celebrity resid...
07/01/2026

7 Things About Calabasas You May Not Know
When most people think of Calabasas, they picture luxury homes, celebrity residents, and beautiful rolling hills. While all of those things are certainly part of its appeal, Calabasas has a fascinating history and unique character that many people never discover. Here are seven surprising things about Calabasas that even longtime Southern California residents may not know.
1. The Name "Calabasas" Literally Means Pumpkin
The name Calabasas comes from the Spanish word calabaza, meaning pumpkin or gourd. According to local legend, explorer Juan Bautista de Anza was traveling through the area when a wagon carrying pumpkins overturned, inspiring the name. Today, the city still embraces its pumpkin heritage through its annual Pumpkin Festival, one of the community's most beloved traditions.
2.

7 Things About Calabasas You May Not Know When most people think of Calabasas, they picture luxury homes, celebrity residents, and beautiful rolling hills. Whi

Francesca PresentsThe 1 Factor That Explains Everything Happening with Home Prices Right NowWhen it comes to prices, whe...
06/29/2026

Francesca Presents

The 1 Factor That Explains Everything Happening with Home Prices Right Now

When it comes to prices, where you are matters more than ever right now, and a local real estate agent is the best person to help you make sense of it.

Reach out today and let's build a plan that fits our market.

You've probably heard that home prices are cooling off.

If you're looking at where buyers and renters most commonly want to move within the San Fernando Valley today, there are...
06/25/2026

If you're looking at where buyers and renters most commonly want to move within the San Fernando Valley today, there are really three tiers:

The "Everybody Wants to Live There" Tier

Studio City
Often considered the Valley's most desirable overall neighborhood.

Why people move there:

- Walkable Ventura Boulevard
- Trendy restaurants and coffee shops
- Easy access to Hollywood and Westside
- Strong entertainment-industry presence
- Excellent mix of luxury and traditional homes

Particularly popular areas include Colfax Meadows, the Silver Triangle, and the Studio City Hills.
Sherman Oaks
The sweet spot for many professionals and families.

Why people move there:

- Ventura Boulevard lifestyle
- Strong schools
- Central Valley location
- Easier commute to many employment centers
- Excellent balance of urban and suburban living

Many agents consider Sherman Oaks one of the most consistently sought-after neighborhoods in the Valley.

If you're looking at where buyers and renters most commonly want to move within the San Fernando Valley today, there are really three tiers: The "Everybody W

đŸ’” Earnest money might be your secret weapon.đŸ’” Your earnest money deposit is more than just a number—it’s a signal. It te...
06/25/2026

đŸ’” Earnest money might be your secret weapon.đŸ’”

Your earnest money deposit is more than just a number—it’s a signal. It tells the seller you’re serious, confident, and ready to move forward. Typically ranging from 1–3% of the purchase price, a stronger deposit can make your offer more attractive, especially when you’re up against multiple buyers.

đŸ§Ÿ In a competitive situation, sellers aren’t just looking at price—they’re looking at certainty. A solid earnest money deposit can help show you’re committed and reduce their risk, which can give you an edge even beyond the offer amount.

If you’re planning to buy, understanding strategies like this can make all the difference when it’s time to compete.

Want help putting together a winning offer? Reach out and let’s walk through your options.

Call Francesca for all your real estate needs.

FRANCESCA LUTERAAN
818-618-9368
Rodeo Realty
23901 Calabasas Rd.
Calabasas, CA 91302
www.FrancescaLuteraan.com
https://linktr.ee/luteraan
https://francesca.real-estate-blog.com/

DRE #01115331

Francesca PresentsYour House Didn’t Sell. Here’s How To Turn It Around.If your house didn’t sell the first time, you’re ...
06/25/2026

Francesca Presents

Your House Didn’t Sell. Here’s How To Turn It Around.

If your house didn’t sell the first time, you’re not stuck. You just need a different strategy, and maybe a different partner.

When you're ready for a fresh set of eyes on what happened and what to change first, let’s connect.

When your house doesn’t sell, it’s not just disappointing. It messes with your timing. Your plans. Your confidence.

Francesca PresentsMore Sellers Are Taking Their Homes off the Market. Here’s What You Need To Know.If you’re seeing head...
06/24/2026

Francesca Presents

More Sellers Are Taking Their Homes off the Market. Here’s What You Need To Know.

If you’re seeing headlines about how a record number of sellers are taking their homes off the market, don’t panic. It’s not a warning of an impending crash. It’s a market adjusting.

You may be hearing that a near-record number of homeowners are pulling their houses off the market.

🚹 First-time homebuyers are making a massive comeback nationwide—hitting 35% of the market! That’s the highest share we’...
06/23/2026

🚹 First-time homebuyers are making a massive comeback nationwide—hitting 35% of the market! That’s the highest share we’ve seen since June 2020. 🙌

According to the National Association of Realtors, fresh inventory is opening up new entry points across the country. Nationally, homes are averaging 2.3 offers, and about 25% are selling above list price.

But let’s talk about the reality here in California. đŸ»đŸ‘‡

While U.S. buyers are enjoying a bit of a breather, the Golden State plays by its own rules. California housing affordability actually hit a 4-year high recently (up to 22%), meaning more locals are getting their foot in the door. BUT the landscape looks a bit different:

💰 The Price: The U.S. median price is ~$404k. California’s median? Hovering over $843k.

đŸ”„ The Competition: Nationally, homes average 2.3 offers. In our local hot spots (like Orange County or the Bay Area), turnkey homes are still easily seeing 4+ offers.

📝 The Strategy: Overpricing has real consequences for sellers right now, giving buyers more leverage than they’ve had in years—if you know how to negotiate.

Are you looking to buy your first home in California this year? Are you feeling more optimistic with inventory opening up, or are the local prices keeping you on the fence? Drop your thoughts below! 💬🏡

Call Francesca for all your real estate needs.

FRANCESCA LUTERAAN
818-618-9368
Rodeo Realty
23901 Calabasas Rd.
Calabasas, CA 91302
www.FrancescaLuteraan.com
https://linktr.ee/luteraan
https://francesca.real-estate-blog.com/

DRE #01115331

Francesca PresentsThat House That’s Been Sitting Could Be Your Best Shot at a DealA house sitting on the market isn’t al...
06/22/2026

Francesca Presents

That House That’s Been Sitting Could Be Your Best Shot at a Deal

A house sitting on the market isn’t always a glaring red flag. In today’s market, it may be your best opportunity yet.

For help deciding which lingering listings are actually worth a second look, let’s connect.

Open up a home search and you'll see them. Listings that have been on the market for two months. Three. Some longer.

Address

23901 Calabasas Road, Suite 1050
Calabasas, CA
91302

Alerts

Be the first to know and let us send you an email when Francesca Luteraan with Rodeo Realty, Inc. posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Featured

Share

Category