Who is the real Eric Carlson? The friendly extrovert who acts as a greeter at his church, shaking hands, making conversation, and sharing a smile with everyone he meets? Or the introverted technology buff who surfs computer websites for all the latest in “hi-tech” gadgetry and who can quickly master the newest application for his PC? Truth be told, Eric fits both of these descriptions and he brings the best of both worlds to his clients as a local businessman.
“HI-TECH”
As the son of an engineer, Eric was a natural “techie” and he’s pursued computers—both the hardware and software side—as a hobby since high school. After earning his Bachelor’s Degree in Business Administration from San Jose State University and spending a short period in the hotel industry, Eric went to work for Applied Signal Technology in the IT sector. He made a name for himself within the industry and Cisco Systems recruited him to join their IT Crisis Management Team. Working for this leading Fortune 500 company helped Eric sharpen his already strong business and management skills. HIGH TOUCH
With his vibrant, outgoing personality, Eric breaks the stereotypical image of the introverted techie and his down-to-earth sense of humor and infectious laugh make him a joy to be around. Eric and his wife, Sandra, were drawn to the El Dorado Hills and Folsom area because of the gorgeous rolling hills, beautiful oak trees, wide open green spaces, and stunning Folsom Lake. But even more than that, Eric and Sandra recognized the great sense of community and family this area has. If you really want to see his eyes light up, just ask him about his family. Nothing compares to being able to spend time with his wife, Sandra, and their son, Trevor. Eric and Sandra both love the outdoors, and it doesn’t matter if they’re camping, snow skiing, walking or hiking, they’re right at home. PUSHING THE ENVELOPE
It was Eric’s mother, a top producer in Bay Area real estate for more than 25 years, who eventually plucked him away from Cisco Systems. Her real estate career was thriving and she needed to add to her team, so she brought Eric on board as a partner. Ever since, Eric has been using his “Hi-Tech/High Touch” approach and getting rave reviews from buyers and sellers alike. Melding the power of technology with a focus on the human element of a real estate transaction has been the key to Eric’s success. And his reputation for going the extra mile continues to grow every time he helps a client reach their goals. PERSONALIZED SOFTWARE
Eric has also installed a number of other dedicated systems such as an extensive website with virtual tours, e-newsletters with market updates and informative special reports as well as software programs that automatically fill out and track the necessary forms and contracts for your real estate transaction. By taking the extra time to develop such resources, Eric makes it easier for you to navigate the complexities of selling or buying a home. CONNECTED TO HIS CLIENTS
Of course these resources would lose much of their impact if Eric didn’t maintain such a strong connection with his clients. He understands time is of value and strives to provide the most up-to-date information so you can make educated decisions. Whether it’s by phone or e-mail, Eric makes it a point to be available so he can stay in tune with your needs. He also calls upon a dedicated assistant to help streamline the process. THE BEST OF BOTH WORLDS
By consistently raising the bar with technology and his extraordinary drive to succeed, Eric is forging a strong connection within the community and his clients’ stellar results speak for themselves. When selling or buying a home in El Dorado Hills, Folsom, Cameron Park or the surrounding areas, don’t settle for ordinary service. Connect with a caring professional who combines warm people skills with a love of technology to truly provide The Best of Both Worlds. Call Eric Carlson today! You’ll be glad you did!
