Lance Hulsey - Broker

Lance Hulsey - Broker I help people navigate the complex real estate buying and selling process to make the transaction smooth and effortless.

Broker Associate @ KW Thrive & Broker @ Solaris Property Management
CA DRE #01724888
Founder of Wealth Building Broker As a licensed real estate agent since January 2006 and a Real Estate Broker since 2021, Lance Hulsey serves his real estate clients with the professional and personal engagement they need to achieve their goals. Whether they’re buying, selling, or investing, Lance works with them to create a realistic path and navigate market challenges while delivering a superior experience from start to finish. A fourth-generation Santa Cruz native, Lance was a professional musician in his early 20s before heading into the property tax consulting family business. Representing many blue-chip Fortune 500 companies, Lance steadily navigated corporate and government intricacies while determining and implementing the most winning strategies for his clients. Lance has always worked in different facets of real estate but was eager to move from the high-pressure corporate arena to the one-on-one transactional kind. He began by working with investors and slowly transitioned into handling all types of deals, a juggling act with which he was familiar and comfortable. Before returning to KW, Lance, a founding member of the successful Kroft Hulsey team and a co-founder of Sol Property Advisors, is dedicated to elevating the real estate industry by providing professional and ethical service to clients and colleagues. With a background as a productivity coach at Keller Williams, Lance draws on the high-level coaching he received to mentor other agents, sharing valuable insights to enhance their business growth, productivity, and success. He holds several industry designations, including Pricing Strategy Advisor (PSA), Short Sales and Foreclosure Resource (SFR®), and Investment Property Specialist (IPS). Lance is also a graduate of Bold, part of the KW Maps program, and has received several other production awards at past brokerages. Lance also previously served as the Chief Financial Officer at Room Real Estate, ranked as the #9 Mega Team in California and #39 nationwide. During his tenure, Lance contributed to Room’s success by offering financial expertise and strategies for business growth. When Lance isn’t selling real estate, you’ll often find him making music solo or collaborating with his musician friends. Lance is also a huge soccer and Formula One racing fan. He is married to his beautiful, German-born wife, Julia, and has two equally beautiful twin daughters, who are both competitive equestrians! Lance is passionate about giving back to his community through his company’s Heroes Housing Assistance program and by collecting food donations on behalf of local organizations. He’s also a member of the Women’s Council of Realtors®, which helps to empower women in real estate.

Santa Clara County buyers are sizing up every detail, here’s how today’s market is raising the bar for home condition sc...
09/11/2026

Santa Clara County buyers are sizing up every detail, here’s how today’s market is raising the bar for home condition scrutiny.

With more choices, buyers are carefully inspecting everything from finishes to functionality before making offers. In a high-cost, competitive environment, they look beyond appearance to focus on livability, lifestyle fit, and maintenance. Here’s what matters most right now:

- Move-in readiness sets homes apart, as buyers avoid properties with major repairs or deferred maintenance.

- Updated kitchens, bathrooms, and flexible living spaces quickly catch attention, especially where remote work is common.

- Safety, functionality, and permitted updates matter more than trendy upgrades, think new systems, solid plumbing, and dependable HVAC.

- Visible wear, outdated features, or cosmetic neglect can quickly weaken buyer interest, even in sought-after locations.

- Energy-efficient features and smart controls have shifted from “nice to have” to “must have” for many, reflecting local tech and sustainability priorities.

- Outdoor living spaces and low-maintenance landscaping give buyers confidence that a home is ready for their daily lives.

- Transparent disclosures and repair documentation are expected, with buyers using this info to inform negotiations and protect their interests.

Well-prepared homes continue to command premium attention, while those that miss the mark see tougher negotiations and more concessions.

Save this list before your next decision, what home feature would matter most to you in today’s market?

Lance Hulsey, Broker Associate
KW Thrive SC
CA DRE #01724888
www.lancehulseybroker.com

#55+ #19

Today, we remember the lives lost, the families forever changed, and the courage shown in the face of unimaginable trage...
09/11/2026

Today, we remember the lives lost, the families forever changed, and the courage shown in the face of unimaginable tragedy.

We will never forget.

Lance Hulsey
Broker Associate Lic. 01724888
[email protected]
(831)295-8509
Keller Williams Thrive

Check out this special property for sale. Let me know if you have any questions.
09/10/2026

Check out this special property for sale. Let me know if you have any questions.

How smart buyers in Santa Clara are using inspections and contingencies to gain repair leverage, and why it changes pric...
09/10/2026

How smart buyers in Santa Clara are using inspections and contingencies to gain repair leverage, and why it changes price talks:

In today’s high-cost, competitive Santa Clara County market, buyers know that how a home looks on paper is only part of the equation. Inspections and contingency periods have become crucial tools, allowing buyers to uncover issues, secure peace of mind, and negotiate with more confidence than ever.

- Savvy buyers always schedule thorough property and pest inspections, aiming to reveal condition issues before waiving contingencies or committing to price.

- Inspection reports give buyers detailed documentation to support requests for repairs, credits, or price adjustments when surprises are found.

- Many use inspection windows to carefully evaluate safety concerns, functional systems, and whether “move-in ready” really matches reality.

- It’s common to reference recent sales of similar homes in comparable condition, framing requests for credits or concessions within local market expectations.

- Buyers often prioritize homes with transparent disclosure files, feeling more comfortable negotiating from a place of full information.

- The most effective repair negotiations are rooted in objective inspection findings rather than cosmetic fixes, focusing on real livability and long-term costs.

- In a market where affordability is top of mind, contingencies provide a backstop, letting buyers walk away or renegotiate if major repairs threaten value or comfort.

Successful Santa Clara County buyers treat the inspection phase as their best shot at balancing value and risk, never just a formality.

What’s one non-negotiable you look for before signing off on a new home? Save this list before your next offer.

Lance Hulsey, Broker Associate
KW Thrive SC
CA DRE #01724888
www.lancehulseybroker.com

#55+ #19

Choosing the right price strategy in Santa Clara can set you up for strong offers or leave your home lingering, here’s h...
09/09/2026

Choosing the right price strategy in Santa Clara can set you up for strong offers or leave your home lingering, here’s how top sellers decide:

In this fast-moving market, aligning price with buyer expectations is just as important as prepping your home for showings. These are the decision points every seller should know:

– Market-value pricing is built on recent comparable sales and honest condition assessment, keeping buyer trust and interest high.

– Underpricing is used to spark competition and invite multiple offers, but works best when the home is move-in ready and truly stands out.

– Aspirational pricing tests what buyers might pay in peak demand neighborhoods or for unique features, yet can backfire if the condition or upgrades do not match expectations.

– Informed buyers scrutinize every detail, so pricing above condition risks longer days on market and more negotiations over repairs or credits.

– A home that’s well-prepared and priced realistically often attracts stronger terms and fewer condition-based concessions, speeding up the sale.

– Sellers have the option to address only major repairs and price transparently around less urgent issues, but clear disclosure is a must.

– Local buyers are using data and inspections to analyze each home, so the listing price needs to be clearly justified through visible value, not just hopes for a high offer.

Choosing your pricing path comes down to understanding current buyer habits and presenting a home that matches their expectations, inside and out.

Thinking about which strategy fits your home or situation best? Save this as your Santa Clara seller’s checklist, or send a message if you’d like to walk through options together.

Lance Hulsey, Broker Associate
KW Thrive SC
CA DRE #01724888
www.lancehulseybroker.com

#55+ #19

Could your first home eventually become your first rental property? Potentially — and this is a strategy more first-time...
09/09/2026

Could your first home eventually become your first rental property?

Potentially — and this is a strategy more first-time buyers should know about.

If you purchase a home using an FHA loan, the property is intended to be your primary residence — not an investment property from day one.

But that doesn’t necessarily mean you have to sell it when you’re ready for your next home.

After satisfying the applicable occupancy requirements, you may be able to move out, convert the property into a rental, and purchase another home as your primary residence.

Here’s where the strategy gets interesting:

1. You may be able to keep the first home.
Instead of selling and starting over, you could potentially hold onto an appreciating asset while building equity over time.

2. Rental income may help when qualifying for your next mortgage.
Depending on your circumstances, a lender may be able to consider qualifying rental income from the property — but there are specific documentation and underwriting requirements.

3. Your next loan doesn’t necessarily have to be FHA.
Your financing options for home #2 will depend on your income, credit, equity, debt-to-income ratio, down payment and overall financial picture.

4. The real question is whether keeping it makes financial sense.
Before turning the property into a rental, look at your expected rent compared with the mortgage, taxes, insurance, maintenance, vacancy and reserves.

The goal isn’t simply to buy a home.

It’s to understand how the home you buy today could fit into the financial picture you’re building for tomorrow.

Thinking about buying your first home? Let’s talk about your goals beyond the first set of keys.

Financing, occupancy and rental-income requirements vary by loan program and individual circumstances. Always confirm your specific options with a qualified mortgage professional.

Lance Hulsey
Broker Associate Lic. 01724888
[email protected]
(831)295-8509
Keller Williams Thrive

How California’s disclosure rules steer what gets fixed, and how buyers respond in Santa Clara County:Selling or buying ...
09/08/2026

How California’s disclosure rules steer what gets fixed, and how buyers respond in Santa Clara County:

Selling or buying a home here means navigating laws that demand full disclosure of defects, but don’t require sellers to make repairs, making repair decisions a matter of strategy, not just compliance.

– Sellers can choose to repair, disclose, or price around issues, but buyers in Santa Clara County expect transparency and clear documentation either way.

– Local buyers scrutinize condition, valuing homes that feel move-in ready and show attention to safety and functionality over cosmetic updates.

– Addressing visible repairs and deferred maintenance before listing builds buyer trust and avoids pricing concessions tied to condition.

– Features like updated kitchens, functional layouts, and modern systems matter, neglecting these can lead buyers to look elsewhere or press for credits.

– As-is listings must still provide thorough disclosures, so any problems left untouched are likely to become focal points in negotiations.

– Strategic repairs, think safety, major systems, or highly visible flaws, tend to return more value than over-the-top upgrades.

– Buyers who see clear, organized disclosures and evidence of recent repairs often respond with more confidence and cleaner offers.

In Santa Clara County, the decision isn’t just whether to fix, but how your disclosure and prep shape the deal itself.

Is there a repair or disclosure question slowing down your plans? Save this for reference and let’s connect if you’re weighing your next move.

Lance Hulsey, Broker Associate
KW Thrive SC
CA DRE #01724888
www.lancehulseybroker.com

#55+ #19

You didn't ask for this job! My new video is up on youtube now.
09/07/2026

You didn't ask for this job! My new video is up on youtube now.

Here's the whole job in six steps — and the one Prop 19 change that...

Deciding what to fix before selling your Santa Clara home? Here’s how to get buyer attention, and the strongest offers.F...
09/07/2026

Deciding what to fix before selling your Santa Clara home? Here’s how to get buyer attention, and the strongest offers.

Focusing on major systems like roof, plumbing, HVAC, and electrical earns immediate buyer trust and avoids the kind of red flags that weaken interest.

Handling visible repairs, walls, flooring, windows, removes distractions that otherwise shift attention away from your home’s best features.

Well-documented maintenance and permitted upgrades tell buyers your property has been cared for, helping support firmer pricing and smoother negotiations.

Fresh paint, deep cleaning, and thoughtful staging set the stage, but only after key repairs are done so buyers see move-in ready, not just pretty.

Most Santa Clara buyers prioritize reliable systems and safe, functional spaces over surface upgrades, so align repairs with what buyers look for first.

Cosmetic refreshes should enhance what’s already been addressed, giving buyers a sense of both style and substance rather than covering up bigger issues.

Before listing, prepare disclosures and review what’s fixed and what’s priced in, ensuring buyers feel confident in the home’s value and condition.

Strong prep means less back-and-forth over credits or repairs and helps your sale move quickly, even when buyers have options.

In this market, targeting the right repairs up front can mean the difference between competing offers and a slower sale.

What’s your biggest question about getting a Santa Clara home ready for the market? Drop it below or save this guide for reference when you’re ready to make your move.

Lance Hulsey, Broker Associate
KW Thrive SC
CA DRE #01724888
www.lancehulseybroker.com

#55+ #19

Long weekend mode: officially on.Wishing you a happy Labor Day!Lance Hulsey Broker Associate Lic. 01724888Lance@lancehul...
09/07/2026

Long weekend mode: officially on.

Wishing you a happy Labor Day!

Lance Hulsey
Broker Associate Lic. 01724888
[email protected]
(831)295-8509
Keller Williams Thrive

Address

1360 41st Avenue, Unit A
Capitola, CA
95010

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 6pm

Telephone

+14083751223

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