Park Avenue By The Sea

11/17/2019

The condo market is strong! If you present well and market to the right audience this is a good time to move up!

09/26/2019

Come see Brion Sprinsok, one of our amazing clients display his beguiling art at Sereno First Friday event on October 4th! Snacks and beverages at our downtown office at 720 Front St. Santa Cruz.

sprinsock.com

09/26/2019

Don't miss this lovely unit in Seascape open this weekend.

09/24/2019

09/21/2019

Not recommended!

Trimming trees has never been more intense. Watch as Treeline Helicopters Inc. takes an Aerial 10 bladed saw through a Chatley Springs, North Carolina, forest. The giant saw can be seen swinging ju…

09/20/2019

Courtesy is always appreciated!

“I know it’s bad – but everyone’s doing it”

"The optimists who got excited about the ‘everyone has a microphone’ promise of the Net, 20 years ago, overlooked two flaws in human nature:

First, given sufficient reward (money, attention, fame, notoriety) some people will show up and say and do things that they know are wrong.

Second, if enough people are in the first group of bottom fishers, many other people may decide that those behaviors aren’t as wrong as they thought they were. The internet ends up normalizing bad behavior, because bad behavior captures our attention and gets noticed. We multiply the outliers in our imagination and come to the erroneous conclusion that their behavior is common, when it actually isn’t.

There are two ways forward, and both are up to us: First, we can start paying more attention (rewarding) good behavior. And second, we can start modeling precisely the sort of discourse and contributions we hope to see from others.

The best antidote to a culture shifting to bad behavior is to re-normalize good behavior."

Seth Godin

09/02/2019

Some fun stats for you!

The inside scoop on homes sold in Santa Cruz!

If you have any questions about the market, feel free to give us a call! We'd love to answer any questions you have.
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09/02/2019

So proud of the good work Sereno does. I co-chair and co-founder the 1% For Good charitable foundation for our company.

Our Coastal offices were thrilled to present our Q2 1% for Good recipient, Santa Cruz Museum of Art & History (MAH), a check for $8,000!

MAH brings people together around art, history, and culture to build a stronger, more connected community. We are fortunate to support such a phenomenal organization.

09/02/2019

Someone you know need a sweet starter home or downsizer with a garden? This one is special!

Vintage Santa Cruz bungalow built in the early 1900s and lovingly updated w/host of contemporary features including: newer comp roof, solar panels, on dema

09/02/2019

We are here to help you , not hurry you.

Get the highest price for your home. Click to see what your home is worth now.

09/02/2019

Read Tom in both the Good Times Real Estate Page or in the Sentinel on Saturdays!

09/02/2019

Take a tour!

870 Park Place Capitola California