William Smith • Carmel Luxury Group

William Smith • Carmel Luxury Group Local Expertise | Global Reach | Recognized Team
Carmel Luxury Group
Coldwell Banker Realty
DRE # 01064866

William Smith Luxury Group, William Smith Team Leader DRE #01064866... Confidence, experience, and an intense focus on your personal needs and objectives; all qualities you notice first and foremost about William Smith. With a warm smile and comfortable manner, along with his Coldwell Banker Del Monte Realty Team, he will make your real estate transaction both enjoyable and rewarding. He understands that the key to success in today’s market is a keen focus on the value of digital marketing and the need to remain current with the fast moving pace of social media, online exposure, and active broker networking. William offers seasoned council, solid business acumen and a lifelong familiarity with the Monterey Peninsula. With an impressive resume of success in the complimentary spheres of sales and business management and an Entrepreneurial spirit that clearly exceeds most in this industry, he is well versed in the areas of consolidating, strengthening, and then expanding recovered and most often profitable real estate. An exceptional team effort has been an essential contributing factor to his ongoing success. As his retail businesses matured, William turned his attention increasingly to his first and most ardent business interest... the successful marketing of residential and commercial real estate on the Monterey Peninsula. Having opened his first real estate office in 1990, William and his lovely wife were the owner/brokers of the two Prudential California Realty Offices in Carmel and Monterey. He went on to sell his real estate company and join Coldwell Banker Del Monte Realty in November 2006. He was one of the more accomplished and renowned realtors in Prudential Real Estate Network and had been consistently ranked among the Top 100 agents internationally; including ranking as #2 selling agent in Northern California and #11 internationally. Let his years of experience as a Broker be a testament to his abilities to represent you and his personal closing of over 1,400 real estate transactions be the proof that he is an exceptional real estate broker. Today, he is best identified as a Coldwell Banker Previews High Value Residential Broker, earning many of the highest ratings offered by Coldwell Banker NRT, the long list including the prestigious designations of International President’s Premier, International President’s Elite Top 1% nationally and the Bronze Circle of Distinction from Coldwell Banker Commercial. He’s also been recognized locally, designated in the Top 100 Agents in Northern California and top 1% in our Carmel-by-the-Sea office which is the number two office in the nation in its size category. William is a proud member of a multi-generational Monterey Peninsula family. He grew up with a native's appreciation of our pristine coastline that began when his great-grandfather arrived in Pacific Grove and married a local girl whose family was native to Monterey County. A casual question about a local landmark will reveal his rich awareness of our local history, architecture, and cultural wealth. Ask him, and he will tell you with obvious pride of his ongoing work in quality new construction and in the effort to preserve historic buildings and sites here. His sold listings include the historic Marsh Asian Art Building and the legendary Holman Ranch, a 392 acre Carmel Valley guest ranch, once the vacation hideaway for Hollywood stars of the Golden Era. His obvious love for our community and neighbors are an attestation to his dedication and focus on maintaining our local values and integrity. Relax and grow confident in his easy and straightforward manner of doing business and you will realize why so many successful buyers and sellers have made him the captain of their real estate marketing team. His passion for the arts, water sports, golf, and equestrian activities make the Monterey Peninsula his perfect home to share with his past, present and future clients. With William Smith you are guaranteed that you have found someone who truly loves and appreciates the wonders of our unique community. Please call him for any of your current or future real estate needs.

Carmel Luxury Group Keeping You CurrentDoes one size ever really fit all? One mortgage rate doesn't either.  You may be ...
09/29/2026

Carmel Luxury Group Keeping You Current

Does one size ever really fit all? One mortgage rate doesn't either.

You may be seeing today’s higher rates and worrying about whether it’s still worth it to buy. Here’s what you need to realize…

Mortgage rates differ just like the people who apply for loans. So, the rate you see online isn’t necessarily the one you’d get when you buy.

Your real mortgage rate is specific to your individual situation. It can be higher or lower than what you've seen or heard.

So, don’t assume the rate in the headlines is your rate. Before you decide you can't buy a home or that you should wait, find out what your real rate is. You'll know what your options are and get a map to what's possible.

And a quick conversation with a loan officer is the perfect place to start.



Be Current

Carmel Luxury Group Keeping You CurrentThe Mortgage Rate You See Online Isn’t Necessarily the One You’d Get.Headlines an...
09/28/2026

Carmel Luxury Group Keeping You Current

The Mortgage Rate You See Online Isn’t Necessarily the One You’d Get.

Headlines and social media make today’s rates sound high. But you have to remember, the rate you’re seeing online and your actual rate could be different. The only way to know what your rate could be is to talk to a trusted lender.

With the right help, you can find out what your real rate is – and where it can take you.



Be Current

You may have seen the headlines saying mortgage rates have climbed to the highest point since January 2025. And if that's left you reluctant to buy a home, here's what you need to remember…

Carmel Luxury Group Keeping You CurrentThere Are 4 Types of Housing Markets Right Now. Which 1 Are You In?Four different...
09/27/2026

Carmel Luxury Group Keeping You Current

There Are 4 Types of Housing Markets Right Now. Which 1 Are You In?

Four different housing markets are running at once: cash buyers, financed buyers, locked-in owners, and builders. Each one plays by its own rules, and the right move for one is exactly the wrong move for another.

Let's figure out which one you're actually in and build your next move from there.



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Today’s housing market splits into four distinct types. You’ve got cash buyers, buyers financing a purchase, owners who feel locked into a low rate, and builders with homes to sell.

Carmel Luxury Group Keeping You CurrentIf you’re selling this season, a little effort out front goes a long way. Because...
09/26/2026

Carmel Luxury Group Keeping You Current

If you’re selling this season, a little effort out front goes a long way. Because the moment a buyer pulls up to a showing, they're already forming an opinion.

But there are a few simple things you can do to nail that first impression. Think tidying up your landscaping, bringing in some seasonal flowers, and sweeping the walkways. Or even just cleaning out the gutters and making sure the path to your door is well lit.

You don’t need to do a big overhaul to get buyers’ attention.

Let’s chat about what people in our area are looking for right now, and get your house prepped to sell this fall.



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Carmel Luxury Group Keeping You CurrentWhy So Many Sellers Are Cutting Their Price Right NowPrice cuts are a normal part...
09/25/2026

Carmel Luxury Group Keeping You Current

Why So Many Sellers Are Cutting Their Price Right Now

Price cuts are a normal part of today’s housing market, and both buyers and sellers can use them to their advantage. Let's look at what's actually happening with prices in your neighborhood, so you know exactly where you stand before you list or make an offer.



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Price cuts are turning up everywhere right now, and they read very differently depending on which side of the deal you’re on.

Carmel Luxury Group Keeping You CurrentPrice cuts have climbed for 7 straight months. Right now, more than 4 in 10 homes...
09/24/2026

Carmel Luxury Group Keeping You Current

Price cuts have climbed for 7 straight months.

Right now, more than 4 in 10 homes for sale have already had one, and it usually comes down to one thing – the market's moving faster than most sellers expected and their pricing hasn’t necessarily kept up.

A home that needs a cut usually just sat too long priced above what buyers will actually pay right now.

Selling soon? Let's set your number right from day one, so you skip that wasted time.

House hunting? A home that's had its price reduced means the seller's already been through that wait. And sellers who've been sitting are usually ready to deal.



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09/23/2026

Carmel Luxury Group Keeping You Current

Get Your House Buyer-Ready for Fall

Prepping your house to sell this fall and not sure where to focus? Start where buyers do – at the curb. Their first few seconds out front shape how buyers feel about the rest of the house.A few simple touches make a big difference. Freshen up the front door with a new coat of paint, touch up your landscaping or bring in seasonal flowers, sweep the walkways and clean the gutters, and make sure the path to the door is well lit. A great agent knows what today's buyers will notice, and which touch-ups are worth your time. So, let’s connect and get your house ready to turn heads this fall.



Be Current

Carmel Luxury Group Keeping You CurrentMortgage rates have been climbing again, and if you're hoping to buy, that can fe...
09/22/2026

Carmel Luxury Group Keeping You Current

Mortgage rates have been climbing again, and if you're hoping to buy, that can feel discouraging.

Here’s what you have to remember.

You can't control where rates go. But you can control a few things that shape the rate you actually get: your credit score, the type and term of loan you choose, and whether you buy a newly built home, where builders are often buying down rates to bring buyers in.

Focus there, and you put yourself in a stronger spot without waiting on the market.

Want to talk it through? A trusted lender can help with the numbers, and we can find the home to match. Let's connect.



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Carmel Luxury Group Keeping You Current3 Things You Can Actually Control About Your Mortgage Rate Right NowYou can't con...
09/21/2026

Carmel Luxury Group Keeping You Current

3 Things You Can Actually Control About Your Mortgage Rate Right Now

You can't control where mortgage rates go, but you can control your credit, your loan, and the kind of home you buy. Working with a trusted lender can help you lock in the best rate you qualify for. And when you’re ready to make a move that fits your budget, let’s connect.



Be Current

If you're trying to buy a home, affordability is probably what keeps you up at night.

Carmel Luxury Group Keeping You CurrentThe best time to buy a home this year is here.Realtor.com says September 27–Octob...
09/20/2026

Carmel Luxury Group Keeping You Current

The best time to buy a home this year is here.

Realtor.com says September 27–October 3 is expected to bring the best combination of buyer-friendly conditions in 2026.

We’re talking about more homes to choose from, better pricing, less competition, and more time to decide. And maybe that’s enough to offset some of the pressure today’s higher rates are putting on your budget.

Want to find out? Let’s have a quick conversation about what’s expected in our market and what’s available in your price point. Just DM me to get started.

And just so you know, the window doesn’t close after that one week. It’s open all October long.



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Address

Coldwell Banker Realty, Junipero 2 SW 5th Street
Carmel, CA
93921

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