08/06/2026
In today's market, many home sellers don't understand or are not being told, "YOU ARE competing in a BEAUTY CONTEST and a PRICING (strategy) WAR. At the exact same time. Winning just one isn't enough anymore—you have to win both.
Your home has to stand out from the competition with exceptional presentation, professional photography, staging (when appropriate), and a strong 1st impression. But that's only half the battle. It also has to be priced correctly for today's market. Even a beautiful home can sit unsold if it's overpriced, while a well-priced home with poor presentation will struggle to attract buyers.
The sellers having the most success today are the ones who combine outstanding presentation with strategic pricing. That's how you generate interest, create competition, and ultimately achieve the one outcome you started with: Sell it.
If you've been thinking about selling—or even if you're just curious about today's market and want to talk strategy—I'd be happy to help. 619-955-0488
Norman Bramstedt
Coldwell Banker West | CA DRE #01435004
Coldwell Banker Howard Perry and Walston | NC #312745