06/18/2026
Join Susan Thayer as she walks through our data-driven guidance on how bidding wars actually work in today’s market.
While the chaos of the past few years has cooled, multiple offers are still happening. They just require a much more intentional strategy. In this video, we break down exactly how to position a home to create competition and maximize results.
We cover:
• Why condition matters more than ever with today’s buyers
• The pricing strategy that drives attention instead of killing momentum
• How to think about pricing like an auction to generate demand
• Why overpricing and “testing the market” often backfires
• How early exposure and timing can influence buyer behavior
The reality is simple: bidding wars today are engineered. They come from the right combination of preparation, pricing, and launch strategy, not just market conditions.
If you’re thinking about selling and want to understand how to position your home to create that kind of demand, this is exactly what we walk our clients through.
