06/13/2023
My dyslexic thinking skills of being imaginative but keeping things simple helped me build Virgin into the brand it is today.
Throughout my life I’ve simplified everything. I didn’t like flying very much (most airlines seemed to be expensive, stuffy, and bland), so I got out a piece of paper and worked out how to start an airline - but do it better. We launched Virgin Atlantic with just one plane and went on from there. More recently, we started a cruise line and followed the same approach of keeping it simple but doing it better. The approach worked again, and Virgin Voyages became the first brand to ever win all five awards at the Cruisers’ Choice Awards this year. Here’s more on how my dyslexic thinking helped Virgin become the brand it is today: https://virg.in/UgCx
Made By Dyslexia
