03/22/2024
This week, I attended a real estate training, and the instructor asked us to think about our "Why?" – "Why did you get into real estate?" For me, it's always been about marketing. Exercising my creative muscles daily to promote our listings and help our brokers promote themselves. Finding new ways to authentically engage our community and share this beautiful place we call home.
Beyond being an Associate Broker at United Country Real Estate Western Land & Lifestyle Properties, I am even more proud to be our Marketing Director. Even though I'll go to my grave swearing I'm not a nepo baby, I am so thankful to my dad, Robert Gash, ALC - Western Land & Lifestyle Properties, for giving me this opportunity. 🤍
Growing up, people always touted the adage, "Find a job you love, and you will never have to work a day in your life." I never believed it. I thought you worked for money and used your free time to do what you love. Then, I started this job, and, even though I work 24/7, I LOVE what I do so much, it never feels like work.
Sentimental yikes. Big sorry, guys. Apparently, the passion is firey today. Check out my new blog post if you want to read something less gushy and more technical regarding our real estate marketing strategy. 👀
Over the past decade, digital transformation has created a closer relationship between marketing and sales, especially in real estate. Whereas it was once a real estate broker’s primary responsibility to run local ads in the paper and show people properties, we now can reach millions of people onl...