10/04/2026
When a home hits the market, everyone with a saved search gets pinged at the same time. That first stretch usually gets the most attention.
Which means the starting price does a lot of the work.
Not the highest price you can imagine. The price that makes the right buyers say 'oh, we should go see that.'
A reduction later can work, but you don't get a second 'just listed' moment. So when I help price a home, I look at three things: recent closed sales nearby, the condition of the home, and what it's competing against right now.
Data beats hope. Every time.
PK Joshi | Modha Realty, Inc. | DRE #02094029