06/09/2026
This article is very much in line with a theme we've highlighted before: when economic uncertainty increases, consumers become more value-conscious.
Dollar General recently reported stronger-than-expected sales growth, driven in part by shoppers across multiple income brackets seeking value and convenience. The company noted an "accelerated" rate of customers trading down, with even households earning more than $100,000 increasingly turning to discount retailers for everyday purchases.
It's a trend we've been following for several years and one that continues to support our investment thesis. Neighborhood retail centers anchored by value-oriented and necessity-based tenants are often well-positioned to perform across a variety of economic environments.
Prudent Growth owns multiple Dollar General locations throughout its portfolio and continues to see the long-term value of retailers that provide convenience, affordability, and essential goods to their communities.
The discount retailer’s Q1 sales jumped 3.4% as rural shoppers see an outsized impact from increased gas prices.