08/25/2026
🚨 Something VERY interesting is happening in the Lake Murray real estate market...
I just finished digging through the latest July CMLS numbers with our Lake Homes Realty team, and two numbers stopped me in my tracks:
🏡 $1 MILLION+ HOME SALES: UP 16%
📈 $1 MILLION+ INVENTORY: UP 87%
Wait...WHAT? 🤔
If luxury sales are actually UP, why does the market feel so much more challenging for some sellers?
Because the buyers didn't disappear.
THE COMPETITION NEARLY DOUBLED.
That's a completely different story than “the luxury market is dead.”
We're seeing similar contradictions around Lake Murray. On the Irmo/Chapin side, new listings jumped 137.5%, yet the median July sales price also increased 26.8%.
On the Lexington side, inventory increased 84.2%, while the year-to-date median sales price increased 18.8%.
So what the heck is actually happening?
More buyers are buying.
More sellers are selling.
And buyers suddenly have CHOICES again.
That means the market isn't necessarily collapsing.
It's becoming more selective.
And THAT means pricing, presentation, marketing, condition and understanding your exact competition matter a whole lot more than they did when inventory was scarce.
Doug Giesler, Julia Thornton and Tammy Moen have been digging deeper into these numbers as a Lake Homes Realty team — including using AI to identify some of the unusual relationships buried inside the MLS data.
We call them our “AI-Provoking Data Points.”
Not because AI tells us what the market is doing.
The DATA tells us what the market is doing. AI helps us ask better questions about it.
I broke down what we're seeing — including the different sides of Lake Murray and what this could mean for BOTH buyers and sellers — in our newest market analysis.
👇 Take a look at the full article and tell me what YOU think is happening.
Are we moving toward a buyer's market...
or simply entering a market where sellers have to compete again? 🤔
— Doug
Doug Giesler | Julia Thornton | Tammy Moen
Lake Homes Realty | Lake Murray, SC
https://www.realestatelakemurray.com/lake-murray-real-estate-market-update-more-homes-are-selling-so-why-is-invent
