09/20/2026
Fake it until you make it" does not apply to personal branding.
You can delegate a lot in this business, and you probably should, but for your content to actually sound like you, you have to learn it yourself first: you can't outsource the part where you figure out who you are on camera.
It's like math class: you can use a calculator for efficiency, but first you should demonstrate that you understand the process and the steps.
The people who are really good at this have been in the mud: they put out the awkward video, tried different styles, said the thing imperfectly, and then figured out how to say it better. That's not a phase to skip; it's how you get better.
Figuring out your brand takes time, but it's worth it.
Rebecca Richardson | NMLS # 91445
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