Southern Built Team at Keller Williams Realty

Southern Built Team at Keller Williams Realty 423-664-1600 🏡 Bringing you home. Each office is independently owned and operated.

Why are some homes selling and other sitting, especially as more houses have hit the market this year? The difference is...
11/03/2025

Why are some homes selling and other sitting, especially as more houses have hit the market this year?

The difference isn’t luck. It’s strategy.

With more homes to choose from and pickier buyers, the ones that are priced right, prepped well, and marketed effectively from day one are getting offers. And those homes are selling.

If this is your year to move, there’s one thing you should know: the right local agent with an expert, proven strategy can help your house sell in any market.

When you’re ready to learn more, let’s talk. No commitment, just information you can use to call your shot.

Admit it – you’re kind of afraid of today’s mortgage rates, aren’t you? Here’s the bone-chilling truth. The difference b...
11/02/2025

Admit it – you’re kind of afraid of today’s mortgage rates, aren’t you?

Here’s the bone-chilling truth. The difference between buying a home at today’s typical rate (around 6.2%) and waiting for 5.99% is about $50 a month on a $400,000 loan. That’s not the game-changer many buyers think it is.

And with home prices still projected to rise in many markets, waiting for a rate in the 5’s could cost you more in the long run. That’s an eerie situation you don’t want to be in.

Because once rates dip below 6%, more buyers will be back in the market, and you could be left in the dark when competition increases, inventory tightens, and negotiating power starts to fade.

So, if you’re ready, don’t be scared of today’s rates. Now might actually be the moment to make your move while others are still waiting for “perfect” conditions to appear.

Thought the Market Passed You By? Think Again.Want to know what’s happening in our area? Let’s have a conversation so yo...
11/01/2025

Thought the Market Passed You By? Think Again.

Want to know what’s happening in our area? Let’s have a conversation so you can get a custom overview of what’s available right now and learn how to be ready when the timing is right for you.

Because this isn’t 2021.
This isn’t even 2023 or 2024.
This is a new market – and you might be surprised by what you find.

If you stepped back from your home search over the past few years, you’re not alone – and you’re definitely not out of options. In fact, now might be the ideal time to take another look. 

If your house isn’t selling, it may be your price.The  #1 reason homes aren't bringing in offers today is because they’r...
10/29/2025

If your house isn’t selling, it may be your price.

The #1 reason homes aren't bringing in offers today is because they’re priced too high for the current market, and that’s turning off buyers.

But here’s the good news: you probably don’t need a big price cut to get results.

Data shows the typical price reduction right now is only about 4%. And that small shift in your pricing strategy can make a real difference.

If you’re ready for something to change, you have to be willing to make a change.

Ask your agent how much they recommend based on what’s selling in your neighborhood right now.

Why Some Homes Sell Quickly – and Others Don’t Sell at AllThere are more homes for sale today than there were even just ...
10/27/2025

Why Some Homes Sell Quickly – and Others Don’t Sell at All

There are more homes for sale today than there were even just a year ago, but that doesn’t have to work against you.

When your house is priced right, shows well, and is marketed effectively, it will sell. Let’s connect if you want to know how to make that happen in our market this fall.

A few years ago, inventory hit a record low. Just about anything sold – and fast. But now, there are far more homes on the market.

The Reason Homes Feel Like They Cost So Much (It’s Not What You Think)It’s easy to believe investors caused today’s hous...
10/26/2025

The Reason Homes Feel Like They Cost So Much (It’s Not What You Think)

It’s easy to believe investors caused today’s housing challenges. But the truth is, the market just needs more homes, and that’s finally starting to happen.

As more options hit the market, buying may feel a little more realistic again.

Let’s connect and talk about what’s happening in our local market.

Scroll through your feed and you’ll see plenty of finger-pointing about why homes cost so much. 

Planning to sell in 2026? Don’t wait for the new year to start getting ready.There are more homes on the market right no...
10/25/2025

Planning to sell in 2026? Don’t wait for the new year to start getting ready.

There are more homes on the market right now, so buyers finally have options again. Your house will sell if it’s prepped right, so hear me on that. But it means you’ve got some prep work to do if you want your house to be the one that grabs their attention.

Now, you don’t have to do a full-on renovation, but you will want to tackle some strategic repairs. And that’s a lot easier (and less stressful) if you start that work now.

But the key is knowing which updates are worth it, and which ones aren’t. You want to be sure you’re spending your time and effort on projects that’ll actually pay off.

That’s why having the right agent really helps. Want some advice on what’s worth tackling in our market? DM me.

Planning To Sell in 2026? Start the Prep NowIf your plan is to sell in 2026, it's time to get serious. Taking some time ...
10/22/2025

Planning To Sell in 2026? Start the Prep Now

If your plan is to sell in 2026, it's time to get serious. Taking some time to prep means you’ll hit the market confident, ready, and ahead of other sellers who waited until January to get started.

Want to know which projects are getting the biggest return on their investment in our market? Let’s connect so you can head into next spring with a solid game plan.

You’ve got big plans for 2026. But what you do this year could be the difference between a smooth sale and a stressful one. 

10/21/2025

Mortgage rates are expected to stay above 6% through 2028, according to the Mortgage Bankers Association. Chief Economist Mike Fratantoni projected 30-year fixed rates will hold between 6% and 6.5%, extending a stretch that’s already lasted three years.

Seeing chatter online that’s making you wonder if home prices are about to fall? Here’s some information that’ll put you...
10/20/2025

Seeing chatter online that’s making you wonder if home prices are about to fall? Here’s some information that’ll put your mind at ease.

Over 100 housing experts agree prices are projected to rise nationally for at least the next five years. And even the most pessimistic of those forecasters are not calling for a crash, or even a decline.

Now, the pace of that price growth will vary by market. Some areas will climb more than others. Some may see small, short-term declines. But the big picture is: expect slow, continued growth.

And that’s not a crash. That’s a market getting closer to what’s normal.

Want to see what’s happening with prices where you live? DM me.

How low will mortgage rates go? Here's what the experts are saying in their latest forecasts. While no one is calling fo...
10/19/2025

How low will mortgage rates go? Here's what the experts are saying in their latest forecasts.

While no one is calling for a big drop, experts think there will be slow improvement over the next year.

But it won’t be a straight line down. You’ll want to brace for some bumps along the road as new economic data comes out.

And here's what you need to remember. We don't have to see a big drop for you to feel the difference. Any downward movement should help your bottom line.

If you want to see a rough ballpark of what your future monthly payment could look like as rates ease, DM me.

The $280 Shift in Affordability Every Homebuyer Should KnowAffordability is improving in many markets. And that resets t...
10/18/2025

The $280 Shift in Affordability Every Homebuyer Should Know

Affordability is improving in many markets. And that resets the math on your move.

If you’ve been sitting on the sidelines, this is your cue to start looking again. Let’s run the local numbers together so you can get a rough estimate of how much more buying power you may have than you did just a few months ago.

If you paused your plans to move because of high rates or prices, it may finally be time to take a second look at your numbers. 

Address

7158 Lee Highway
Chattanooga, TN
37421

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