Tom Shackelford - Keller Williams Realty Greater Chattanooga TN

09/27/2026

Selling this fall? Starting strong matters even more this time of year.

In the fall, buyer activity typically starts to slow while the number of homes for sale climbs. That means fewer buyers may be looking at more options – so you want your house to stand out from day one.

Here’s the cheat sheet for how to make that happen.

Price it for today’s buyers. Not what your neighbor sold for a few years back.

Make your house hard to pass up. Tackle essential repairs and spend time on your curb appeal.

Stay flexible when offers come in. This is not the season to play hardball.

And be ready to adjust when needed. If you keep getting the same feedback from buyers, take it to heart.

If you want to sell before the end of the year, let’s make sure you have the right strategy from the start. Because with the right plan, selling in the fall is a no brainer.

09/27/2026

If you want to buy a house this year, there’s still a way to make it happen, even with today’s rates. This fall gives you the chance to get some of the best seasonal perks the market has to offer.

Want help figuring out when those advantages typically show up in our market?

Let's have a quick conversation about how our market works and the steps you’ll need to take to get ready.

Want to buy a house this year, but not sure if the timing’s right? Seasonally, it may actually be a better time to buy than you expect.

09/26/2026

Great way to start the day supporting a great cause ! KW Cares! Fun 🤩 with the whole KW crew at Keller Williams Realty of Greater Chattanooga.

09/26/2026

Need to move, but worried you missed the window to sell your house until next year or next spring? Don’t count yourself out of the market so fast.

About a third of all home sales happen in the last four months of the year – and that share has been growing every year since 2023.

Based on the forecasts, that means roughly 11,800 houses are expected to sell every single day between now and the end of December.

Buyers are still out there, ready to move before the new year. Let’s connect and get your house in front of them.

09/25/2026

Everyone's been watching mortgage rates. But there's another trend buyers shouldn't overlook...

Every fall, the housing market tends to shift.

More homes hit the market. Asking prices often soften. And sellers are usually more willing to negotiate.

Those seasonal changes happen almost every year – and they can make buying a little easier.

Let's talk about whether those same trends are showing up in our local market – and what it means for you.

09/25/2026

Your home's price point is the real story right now, more than anything you're hearing in national headlines. Let's map out exactly where your house fits in this split market and build a pricing strategy that gets you the speed and price you're after.

Ask a couple people how the housing market is doing and you’ll probably get a couple different answers. That’s because right now, the market runs on 2 very different tracks, split by price point.

09/25/2026

With remote work, where you live can be your decision instead of your employer's. And that puts more affordable places within reach.

Want to explore where that could take you? Let's connect.

For most first-time buyers, the hardest part of buying a home is making the numbers work. You budget, you save, and the finish line still feels far away.

09/24/2026

71% of homeowners say their insurance costs have gone up over the past few years.

And if you're buying a home, that's worth knowing – but it shouldn't scare you away from your plans.

Yes, affordability is still tight. But you can't control every cost that comes with buying a home. You can only control how prepared you are.

And in a market like this, one of the smartest things you can do is get an insurance quote before you make an offer. It'll give you a clearer picture of what your monthly housing costs will look like, help you build a more realistic budget, and keep you from being surprised after closing.

Buying a home is a big decision. The more you know before you buy, the more confident you'll feel when it's time to make your move.

Want more advice or have a question? DM me.

09/24/2026

Selling this fall is absolutely doable. And now you know four of the biggest things to get right.

If you want to sell before the end of the year, let’s make sure you have a winning strategy from day one.

Selling your house this fall is absolutely doable. But there’s something you need to know about this time of year.

09/23/2026

Of course, every market moves a little differently. But here's what doesn't change: Fall consistently gives buyers. More homes. Lower asking prices. Motivated sellers.

If you’ve been waiting for your search to feel a little more doable, this season may be worth another look.

Let’s have a quick conversation about what's happening in our market and see whether this fall gives you opportunities you may not have had a few months ago.

You've been waiting for something to change before you buy. It just might not be the thing you expected…