Robert Wills, Keller Williams Realty Downtown Chattanooga

Robert Wills, Keller Williams Realty Downtown Chattanooga 🏠 Chattanooga and North Georgia
💥 President KW Young Professionals Chattanooga
⚽️ Dad and Coach My name is Robert Wills. My greatest passion is helping people.

This is the focus of my life professionally and personally. I am a Washington D.C.-native real estate professional. I have lived in the Chattanooga area for the last 20 years. I started my professional career as a client experience aficionado. That experience has propelled me into a real estate career that only 5 years ago I wouldn’t have been able to dream of. My focus now is delivering a level

of service and results that far exceeds my clients expectations. On the rare occasion when I am not spending my free time with my wife and our two boys, I am soaking up information from any resource I can find, then planning to improve the future of our family, our city, and our industry.

Selling your home isn’t just about the listing price.Here’s what most sellers forget to budget for:🏡 Pre-listing prep: $...
04/27/2026

Selling your home isn’t just about the listing price.

Here’s what most sellers forget to budget for:

🏡 Pre-listing prep: $3.5k–$7k
🔧 Inspection & repairs: $1.5k–$5k
📄 Closing costs: $7k–$10.5k
🤝 Buyer concessions: $1k–$5k
🚚 Moving & transition: $2k–$6k
🏦 Mortgage payoff: Varies

Plan for roughly 10% of your sale price in extra costs. Every home is different, but budgeting ahead saves headaches.

Comment COST for the full breakdown guide.

Not a bad sunset on the way from a showing.
04/23/2026

Not a bad sunset on the way from a showing.

Before you look at your home’s value,look at what you’ll actually walk away with.Here’s what sellers often forget to bud...
04/20/2026

Before you look at your home’s value,
look at what you’ll actually walk away with.

Here’s what sellers often forget to budget for:
👉🏻 Pre-listing prep
👉🏻 Inspection repairs
👉🏻 Closing costs
👉🏻 Buyer concessions
👉🏻 Moving + transition costs

Most sellers should plan for roughly 10% of the sale price in expenses.
Every situation is different.

Comment COST and I’ll send you the full breakdown guide.

04/20/2026

Stop looking for extra hours. Stop chasing every ping. Focus on what actually moves the needle.

04/01/2026

Some days it’s all hats, all at once… and I wouldn’t have it any other way.

April in Chattanooga is stacked. 🎉If you’re new to the area (or thinking about moving here), this is what life actually ...
03/31/2026

April in Chattanooga is stacked. 🎉

If you’re new to the area (or thinking about moving here), this is what life actually looks like:

📍 Local events almost every weekend
🎵 Food, festivals, and live music
✨ Community-driven fundraisers
🧑‍🧑‍🧒‍🧒 Family-friendly activities all month

From opening day at the Lookouts to the Chattanooga Market kickoff… there’s always something going on.

This is why people move here.
Not just for the home, for the lifestyle.

Which one are you checking out this month?

03/26/2026

A few hills I’ll gladly die on after 5+ years in real estate:

👉🏻 Pricing a home right from day one matters more than anything else.
👉🏻 Professional photos are not optional. They’re the first showing.
👉🏻 Open Houses create the opportunity to gain feedback quickly, and are critical to calculated adjustments.
👉🏻 The cheapest agent can become the most expensive mistake.
👉🏻 Zillow estimates are entertainment, not pricing strategy.
👉🏻 Buyers should always understand the full monthly payment, not just the price.
👉🏻 The agent you choose matters more than the market you’re in.

Real estate is simple… but it’s not always easy.

Selling your home on your own is possible. ✅But every month in Chattanooga I see the same FSBO mistakes that quietly cos...
03/26/2026

Selling your home on your own is possible. ✅

But every month in Chattanooga I see the same FSBO mistakes that quietly cost sellers time and money.

A few common ones:
📸 Weak listing photos that stop buyers from even booking a showing
💰 Pricing based on Zillow instead of real neighborhood data
🚪 Letting unverified strangers walk through the house
🤝 Getting caught off guard during negotiations
⏱️ Missing the first-week marketing window

The first 7–10 days on the market matter more than most people realize.
Get the launch right and things move quickly.

Get it wrong and the listing sits.

If you're thinking about selling FSBO, at least go in with a strategy.
Comment FSBO and I’ll send you a quick guide before you list.

03/25/2026

Some days, you feel like you’re running your business… other days, it feels like your business is running you.

💡 The truth? That’s part of the growth.

✅ Every call, every showing, every follow-up is shaping how you lead, how you problem-solve, and how you close deals.

Are you letting the business build you into the agent you want to be?

03/25/2026

Here are 7 red flags that show your coach wasn’t trained to lead:

1. No clear expectations for your business
2. Feedback feels vague or inconsistent
3. Priorities change daily with no strategy
4. Accountability is missing
5. They rely on hype over systems
6. They solve problems for you instead of teaching you
7. They avoid the hard conversations
Leadership isn’t flashy. It’s steady. It’s consistent. And it’s designed to help you grow.

If you want coaching that actually builds skill and results, my door is open.

Address

1830 Washington Street
Chattanooga, TN
37408

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