05/12/2026
There’s a growing divide in the vacation rental market across Northern Michigan.
The gap between average properties and exceptional properties is getting bigger and bigger every year.
We see it all the time… Beautiful homes with huge earning potential only generating $40,000 or $50,000 in bookings…Simply because the listing presentation and pricing strategy aren’t competitive anymore.
The reality in Northern Michigan is that since 2020, the supply of Airbnbs has DOUBLED and guest expectations have increased, while demand has remained relatively flat.
Owners that are adapting to the market are succeeding. The rest end up stressed out, and eventually sell their property.
Successful owners are constantly improving their:
Property design
Amenities
Guest experience
Listing in photography
Pricing strategy
For the rest, it’s a race to the bottom… lower occupancy rates, dropping nightly rates to get bookings… basically, more stress and less profit.
At Water and Woods, we focus on maximizing owner profitability through:
•Property and listing optimization
•Professional photography
•Dynamic pricing strategy
•Boutique level property management
•Five Star guest experiences
We intentionally manage a limited number of properties so we can stay focused on performance and maximum profitability for our owners.
It’s not too late to improve your property’s performance and capture peak season pricing.
Let’s talk about how to maximize your property’s potential.

