Water and Woods STR Management and Co-hosting

09/15/2026

One of the beautiful Lake Huron homes we manage, just outside Mackinaw City.

🔵 Sleeps 14, King beds
🔵 Amazing sunrises
🔵 Sandy beach, perfect for kids
🔵 Game room, kayaks and gym
🔵 Hot Tub getting installed this fall🔥

Fall/winter pricing starts at $600/night

Contact us for direct bookings.
Airbnb link below for more detail.

https://www.airbnb.com/rooms/46466305?unique_share_id=11db98ed-976e-4e9a-a29f-dc04f854c5cc&viralityEntryPoint=1&s=76

09/13/2026

ABU…

Always… Be… Upgrading.

09/13/2026

When we on onboard a new property, we ALWAYS go meet the neighbors.

We emphasize with them that our priority is to be a good neighbor and that if they have any concerns, they can call me anytime. We do this to get in front of any potential problems.

In the course of talking to one of the neighbors, a very nice older couple from out of state, they expressed a concern with our fire pit being up wind of their home. It is a beautiful, three season lake home, NO AC, so they keep their windows open all summer.

The husband has asthma, so the smoke was really a problem for him.

So, we replaced the wood-burning fire pit with a propane fire pit. Problem solved.

Moral of the story… always be a good neighbor.

09/11/2026

We specialize in helping investors find, qualify, buy, optimize and manage profitable Northern Michigan vacation rentals.

We’re investors ourselves and own and operate our own profitable vacation rentals.

https://waterandwoodsvacationrentals.com/2026/09/11/investing-in-northern-michigan-vacation-rentals/



Don’t Just Buy a Vacation Rental. Buy One That Meets Your Investing Goals. If you’re considering Northern Michigan real estate as an investment, your first question shouldn’t be, “Do I love this house?” It should be: “Will this property be a profitable short-term rental?” That’s the ...

09/11/2026

Updated pics for one of the beautiful homes we manage on Lake Huron. The sunrises are amazing!

The owners are great people that sincerely want their guests to enjoy it as much as their family does.

We are grateful to work with owners whose values and goals align with ours.

Thank you Josh and Holly for trusting us with your Beach House filled with your family’s memories!






https://www.airbnb.com/rooms/46466305?unique_share_id=e1b49ceb-af55-4681-9655-407f31ffe751&viralityEntryPoint=1&s=76

09/10/2026

$35K ➡️ $95K ➡️ $132K +

One property. 3 Years. 4X revenue.

What happens when you start treating your vacation Rental like a business?

Here’s a real world case study of one of our own northern Michigan vacation rentals.

2024: $35,000
2025 : $95,000
2026 : $132,127.02 YTD

Almost a 4X increase in revenue, likely will be by EOY. It is a market leading property.

We got there by continually improving the entire business.

We focused on:
• pricing and revenue management
• listing optimization
• professional Photography
• delivering top-notch hospitality
• increasing shoulder/Winter bookings
• understanding our guest avatars

The biggest lesson?

A beautiful property is NOT automatically a highly profitable vacation rental.

Many owners buy a beautiful property, take some pictures, list it on Airbnb, and wait for the bookings.

But there is a big difference between owning a vacation rental, and owning a highly profitable vacation rental business.

That is why my wife Kim and I started Water and Woods Vacation Rental Management.

We own and operate our own Northern Michigan vacation rentals.

We’ve tested strategies, gone down the dynamic pricing rabbit hole, reinvested, optimized, and learned what truly moves the needle.

Now we bring that experience to the properties we need manage.

We are intentionally a boutique vacation rental management company, focused on quality over quantity.

Our mission:
Maximize your property’s revenue and deliver exceptional guest experiences.

If you’re a Northern Michigan vacation rental owner and you’re wondering:

“what should my property REALLY be earning?”

We should talk.

Because your vacation rental is an investment. TREAT IT LIKE ONE.

Call or text me anytime.

616-836-2303







09/10/2026

Big YOY Airbnb revenue bump on our property.… and an additional $23,000 in VRBO bookings.

This is what optimized property performance looks like.

Listing, calendar, hospitality, and most importantly pricing… all dialed in.

If have a Northern Michigan vacation rental, we should talk.

09/03/2026

New pictures today at one of the beautiful properties we manage on Lake Huron.
Perfect sunrise!

09/03/2026

Cheboygan County is a profitable, ‘under the radar’ Northern Michigan location for STR investors.

If you are considering investing up here, read this first.

Then, we will help you find, qualify, launch, and manage the perfect property that meets your investing goals.

https://waterandwoodsvacationrentals.com/2026/08/28/cheboygan-county-airbnbs/

09/03/2026

A PSA for Northern Michigan STR investors

This is an incredible property we just walked for one of Kim’s investors.

Beautiful, beachfront log cabin with sweeping elevated views of Lake Huron. 3 enormous lakefront decks, cathedral ceilings, very high end finishes throughout, and a MIL space perfect for a sister listing. ✅

County and township are very STR friendly.✅

Sparsely developed stretch of Lake Huron, not in a ‘neighborhood’ but has adjacent homes.✅

When fully optimized, this property would earn $200,000+, hit 25% gross rent yield, and be the highest earning STR between Mackinaw City and Rogers City after we dialed it in.✅✅✅

Cautiously optimistic..

Start digging, discovered it’s in a very, very small HOA.

No bylaw language prohibiting STRS, but there is “single-family homes only“ and “no commercial use” language.

Kim told the investor to pass… he reluctantly agreed.

Maybe could’ve STR’d this property for years without a problem.. until he couldn’t.

Many investors up here have been burned when their city or HOA decides to start enforcing ordinances/bylaws.

Moral of the story…
Be patient, and always use local RE pros that live and breathe STRS… and are investors themselves.