John King Realtor

10/21/2026

📱 Buyers don’t drive around looking for yard signs anymore. They scroll. Here’s how we make sure your home is the one they stop on. 👇

🪧 A sign in the yard. 🔐 A lockbox on the door. 📋 An MLS listing.

That’s what a lot of people think real estate marketing is. But that isn’t marketing. That’s just standard placement. And in today’s market, placement alone isn’t enough.

Here’s the reality 👇

📱 98% of buyers start their home search online.
🤳 They spend hours a day scrolling social media.
🧠 And what they see while scrolling is controlled by the algorithm.

Buyers are discovering homes on their phones, often before they even realize they’re ready to move. If your home isn’t showing up there, it’s invisible to a huge share of the people who could buy it.

That’s exactly why I developed a strategic digital marketing system for my sellers. 🎯

Instead of listing a home and hoping the right buyer stumbles across it, our system uses the same algorithmic targeting Fortune 500 companies rely on to intentionally place your home in front of thousands of qualified buyers every single week.

✅ Not random views. Qualified buyers.
✅ Not one post and a prayer. Consistent, targeted exposure.
✅ Not waiting on the market. Creating demand from day one.

When more of the right buyers see your home early, you get more showings, more interest, and stronger negotiating power. That’s how homes sell faster and for more money. 💰

And if this post just landed in your feed? You’re already seeing a piece of my system at work. 😉

So the question isn’t whether it works. It’s when we can put it to work on YOUR home. 🏡

💬 Thinking about selling in Virginia Beach, Chesapeake, Norfolk, or anywhere in Hampton Roads? Send me a DM or give me a call anytime. See y’all around town! 👋

Full Service Real Estate Agent
John King | Navy Veteran
Berkshire Hathaway RW Towne Realty
📱 Call or text: 757-270-3994

10/20/2026

🎯 Fortune 500 companies don’t wait for customers to stumble onto them. Why should your home? 👇

A yard sign 🪧, a lockbox 🔐, and an MLS listing aren’t marketing. That’s just placement.

Today’s buyers find homes while scrolling on their phones, and that attention is controlled by the algorithm. 🤳

My system uses the same targeting Fortune 500 companies rely on to put your home in front of thousands of qualified buyers every single week. 🎯 Not hoping they stumble across it. On purpose.

So the question isn’t whether it works. It’s when we put it to work on YOUR home. 🏡💯

💬 DM me anytime or call/text below. I’ll see y’all around town! 👋

Full Service Real Estate Agent
John King | Navy Veteran 🇺🇸
Berkshire Hathaway RW Towne Realty
📱 Call or text: 757-270-3994

10/19/2026

🏡 MONDAY MARKET UPDATE | HAMPTON ROADS
📅 October 19, 2026
📍 Virginia Beach | Chesapeake | Norfolk | Suffolk | ALL 7 cities.

More homes. More price reductions. Buyers are still buying, but they're becoming increasingly selective.

Another week of Hampton Roads real estate numbers is in, and there are some interesting developments worth paying attention to.

📊 THIS WEEK VS. LAST WEEK

🏠 Active Listings: 4,814 → 4,872 ⬆️ (+58)

🆕 New Listings: 534 → 536 ⬆️ (+2)

📝 New Pending Contracts: 297 → 318 ⬆️ (+21)

🔑 Closed Sales: 209 → 192 ⬇️ (-17)

💰 Price Reductions: 425 → 485 ⬆️ (+60)

🚪 Homes Leaving the Market Unsold: 181 → 174 ⬇️ (-7)

🏦 Foreclosures / Bank-Owned / Short Sales: 238 → 239 ⬆️ (+1)

⏳ Average Days on Market: 47 days

📉 Mortgage Rates: Mid 7% range, according to this week's report.

Source: Hampton Roads weekly market statistics, October 12–19, 2026.

💵 WHERE ARE BUYERS MAKING OFFERS?

Here's the breakdown of newly pending contracts by price range:

🏡 Under $250K: 63 ⬆️
🏡 $250K–$450K: 178 ⬇️
🏡 $450K–$700K: 65 ⬆️
🏡 $700K+: 22 ⬇️

The $250K–$450K price range continues to account for the largest share of buyer activity.

🔥 MY TAKE ON THE MARKET

Here's what stands out to me this week.

1️⃣ Sellers are facing more competition and this will continue.

Active inventory has increased again, reaching 4,872 properties. Buyers have more choices, and sellers need to understand that yesterday's pricing strategy will not work in today's market.

2️⃣ Price reductions are telling a story.

We saw 485 price reductions in just seven days. That's approximately 10% of the current active inventory count. This has been the consistent trend for the last 90 days.

That doesn't mean home values are dropping 10%. It means a significant number of sellers are adjusting their expectations to meet today's buyers and the numbers show continued price cooling across Hampton Roads

3️⃣ Buyers haven't disappeared.

Pending contracts actually increased approximately 7% this week.

People are still purchasing homes. They're simply being more deliberate about what they're willing to pay.

4️⃣ The market is becoming less forgiving.

Overpricing, poor presentation, deferred maintenance, and ineffective marketing strategies can become very expensive mistakes.

With mortgage rates in the mid 7% range according to this report, affordability remains a significant challenge. As the rates climb home prices take a hit along with extended market times and additional concessions/repair requests.

⚓ THE BOTTOM LINE

I've been selling real estate throughout Hampton Roads for the better part of 15 years, personally closing hundreds of transactions.

One thing I've learned?

The market doesn't care what you need to make on your house. It cares what a qualified buyer is willing and able to pay.

That doesn't mean you should give your property away.

It means you need an intelligent strategy built around actual market conditions, buyer behavior, and your personal goals.

Whether you're buying, selling, downsizing, relocating, or simply wondering whether now is the right time to make a move, I'm happy to have that conversation.

I'll tell and show you what you need to hear, not just what you want to hear.

⚓ John King, REALTOR®
Berkshire Hathaway HomeServices RW Towne Realty
📞 757-270-3994
🌐 757king.com

Real estate decisions should be based on facts, not feelings.

Navy veteran John King has logged 441 closings across Virginia Beach, Norfolk & Chesapeake. Sellers, buyers & military PCS. 5.0 stars, 117 Google reviews.

10/19/2026

🏋️‍♂️ REAL ESTATE MADE EASY. LET ME DO THE HEAVY LIFTING. 🏡💪

Buying or selling a home shouldn't feel like you're attempting a 900-pound squat.
Pricing strategy? I've got it.

Marketing? I've got it.

Inspections, appraisals, negotiations, and unexpected surprises? That's where I earn my money.

After more than a decade and hundreds of homes sold throughout Hampton Roads, I've learned one thing:

The real heavy lifting in real estate happens long before you get to the closing table.

You handle the exciting part. I'll handle the weight. 😂

📍 Virginia Beach | Norfolk | Chesapeake | Suffolk
John King | BHHS RW Towne Realty

10/18/2026

🏡 Your biggest obstacle to buying a home probably isn’t money. It’s knowing your options. 💰

Think you need a mountain of cash to buy a home? 🤔

Between first-time buyer programs, VA loans 🇺🇸, USDA loans 🌾, and state and local grants, there are dozens of options built to help buyers get in with far less out of pocket than most people expect. 🏡

John breaks down what’s out there. ▶️

Don’t let payment fears keep you on the sidelines. 💪

💬 Want to know which programs you might qualify for? DM me “OPTIONS” and let’s talk.

Full Service Real Estate Agent
John King | Navy Veteran
Berkshire Hathaway RW Towne Realty
📱 Call or text: 757-270-3994

10/17/2026

A lot of sellers choose a real estate agent the way they choose a restaurant. 🍽️

A recommendation from a friend. A familiar name on a sign. A confident handshake. 🤝

Then they hand that person the largest financial transaction of their year and just... hope the marketing matches the reality. 😬

There's a better way. And it's simple: 👇

Choose for evidence, not marketing. 🎯

Here's what that difference is worth. I watched a waterfront home in Norfolk sit on the market for 153 DAYS with another agent. No offers. No momentum. 📉
Relisted with a real strategy? Sold in 66 days. Multiple offers. Sold ✅

Same house. Same seller. Same market. The ONLY thing that changed was the agent. 🔑

So before you hand anyone your listing, here's what to actually verify: 👇

🏡 Real reps in YOUR price band and neighborhood. A Great Neck waterfront home, a Ghent rowhouse, and a Greenbrier family home each sell to a different buyer. Ask how many homes they've sold in your area recently. A strong agent answers specifically.

📊 A track record you can VERIFY. Not testimonials. Not a "top producer" badge. The real numbers: how many closings, how many days on market, what list-to-sale ratios. (I publish my entire 13 year record all 441 closings deal by deal. Evidence you can check beats marketing you have to trust.)

📣 A specific marketing plan. "We'll market your home aggressively" is not a plan. It's a sentence. Ask to see a real example.

💰 Honest pricing backed by data. Be suspicious of the agent who gives you the highest number to win your business. That's often the same agent asking for a price reduction three weeks later.

🔑 Interview more than one. You'd get three bids on a roof. Your home deserves the same.

Choose for evidence, not for the smoothest pitch. The evidence is what closes your home. 🙌

I'd be glad to be one of the agents you interview and I'll bring the receipts. 📁

Full Service Real Estate Agent
John King | Navy Veteran
Berkshire Hathaway RW Towne Realty
📱 757-270-3994

10/16/2026

Affordable and Well Cared For! 🏡✨

Welcome home to low-maintenance living in the Riverwalk community! This move-in ready 2-bedroom, 2-bathroom condo with a spacious loft offers the perfect combination of comfort, modern updates, and prime location.

Key Highlights:

🎨 Freshly Painted Throughout – Bright, clean, and ready for you to settle right in!

⚙️ Key Upgrades – Peace of mind with a brand-new water heater and an HVAC updated in 2018.

🛋️ Open & Airy Layout – The kitchen seamlessly overlooks the dining and living areas, making everyday living and entertaining a breeze.

🛏️ First-Floor Bedroom – Features a generous walk-in closet and direct access to a full bath.

🪜 Versatile Upstairs Space – Includes a spacious primary suite with a personal bath, plus a flexible loft with built-ins ideal for a home office, secondary living room, or play area!

🌿 Outdoor Retreat – Enjoy your own private, fenced front patio complete with an additional storage shed.

📍 Unbeatable Location – Minutes from top shopping, dining, major highways, and Hampton Roads military bases!

💡 Don't miss this fantastic opportunity for low-maintenance living at a great price point.

📲 Schedule your showing today before it’s gone!

Full Service Real Estate Agent
John King | Navy Veteran
Berkshire Hathaway RW Towne Realty
📞 Contact John King at 757-270-3994

📞 Contact John King at 757-270-3994

10/16/2026

10/15/2026

Want to buy a home in Virginia Beach or Hampton Roads? One innocent purchase before closing can cost you the house.

It happens more often than buyers expect. Someone buys a car while under contract, and two days before closing, the loan is denied. The home they were counting on is gone.

Once you’re under contract, avoid these five things until closing:

1. Don’t change jobs or quit.
2. Don’t hide any debts or payment obligations from your lender.
3. Don’t make large deposits or withdrawals.
4. Don’t change banks.
5. Don’t cosign for anyone.

Your lender approves your finances as they are. Even one of these changes can shut your loan down. Follow the rules and protect your path to homeownership.

Wanting to buy a home in Virginia Beach, Chesapeake, Norfolk, or anywhere in Hampton Roads? Reach out anytime and I’ll walk you through every step to closing.

Full Service Real Estate Agent
John King | Navy Veteran
Berkshire Hathaway RW Towne Realty
757-270-3994

10/14/2026

🚗 They bought a car during escrow. Two days before closing, the loan was denied. 🏡❌

One “innocent” purchase. Loan denied. Dream home gone. 💔

Once you’re under contract, your finances need to look exactly the way they did when your lender approved you. Even one wrong move can shut your loan down, and these mistakes kill home purchases every single day. 😤

John breaks down the 5 things to avoid between contract and closing. ▶️

💬 Thinking about buying a new home? DM me “CLOSING” and I’ll walk you through what to watch for.

Full Service Real Estate Agent
John King | Navy Veteran 🇺🇸
Berkshire Hathaway RW Towne Realty
📱 Call or text: 757-270-3994