Kale Realty

09/05/2026

Trust in AI to find a home fell to 16 percent this year, down from 30 percent last year, according to Cotality's 2026 AI in Housing survey. Trust in a human for the mortgage rose to 55 percent over the same stretch.

Buyers aren't turning away from AI everywhere. They're turning away from it exactly where the money is decided.

That's the trust an agent still earns, not a portal or a chatbot. Kale Realty backs agents who lead with that relationship instead of competing with a search feature. Learn more at joinkale.com.



https://loom.ly/80VwtSQ

09/05/2026

A brokerage told Motto Mortgage franchisees their brand would keep operating, in writing, this April.

By August, that brokerage stopped selling the franchise and started letting owners walk away. Nobody broke a contract. The promise agents remembered was never one.

If you're at a brand-affiliated brokerage, the document that protects you is the one you signed, not the one that got emailed out. Kale Realty runs flat fee with no franchise brand sitting between you and your commission. Learn more at joinkale.com.



https://loom.ly/5Xjgzss

09/04/2026

Two out of three sellers never ask about your commission, and the ones who do get a lower rate 93 percent of the time, per a 2026 Clever Real Estate survey.

That's not a script problem. It's a structure problem. Every percentage-based split forces the same awkward conversation, whether you bring it up first or wait for the seller to.

Kale Realty runs on a flat fee. There's no percentage to negotiate down, so there's no conversation to dread. Learn more at joinkale.com.



https://loom.ly/v-TfH6A

09/03/2026

Rates eased again the week of August 20, and pending home sales still fell to their lowest point since January, according to NAR's own report.

If a rate drop alone could move a buyer, that number would have moved with it. It didn't, which means the real hesitation in most pipelines right now has nothing to do with the weekly rate update.

Kale Realty agents get trained to run the confidence conversation, not just the rate one, because that is the one that actually gets a buyer to sign. Learn more at joinkale.com.



https://loom.ly/g3EFulM

09/02/2026

The FTC settled its case against Zillow and Redfin on August 24. In February 2025 Zillow paid Redfin $100 million, and Redfin agreed to shut down its rental listings business and hand its customers to Zillow for up to nine years.

Five states joined the suit. Regulators forced Redfin back into that market within six months because one company controlling that much of it was the problem.

Most agents never think about who owns the platform they feed listings to every day. Kale Realty trains agents to build a pipeline that doesn't depend on any single portal's decisions. Learn more at joinkale.com.



https://loom.ly/MImOoaY

09/02/2026

Don-t wait until January. Register NOW for our ultimate agent development program- TRACK+

Build your 2027 plan in September and start running it before the year turns. Two free programs. One starting line.

09/01/2026

08/31/2026

Before you take another listing off the MLS, read this line in NAR's new broker guidance. It landed in my inbox this week from their Chief Marketing Officer. Most agents will never open it.

Clear Cooperation is still the rule. Publicly market a listing and it has to hit the MLS within one business day. NAR kept that.

But your seller still has two ways to stay off the MLS: the office exclusive, and delayed marketing. Here's the part almost nobody is reading. To use either one, you have to file it with the MLS and get your seller to sign a certification. It covers your professional relationship to them, and a written acknowledgement of the MLS exposure they're giving up.

This drops the same month a Chicago courtroom put private listings on every headline in the country. NAR's answer isn't a ban. It's a signature.

Slide 8 is exactly how to run that conversation.



https://loom.ly/n6cyTQc