08/01/2026
BUYERS ARE SHOPPING SMARTER
The last four weeks tell the story of a housing market that remains active as buyers become more selective. New listings surged in early July, reaching 917 homes, before settling back to 781 by the end of the month. Sellers continue to enter the market in large numbers, creating more options for consumers than we've seen in recent years.
What's encouraging is that buyers haven't stepped away. Pending sales climbed steadily from 489 to 593 over the four-week period, indicating that well-positioned homes are still attracting offers despite higher interest rates and increased competition.
At the same time, price reductions remain elevated, peaking at 524 homes before easing slightly to 449. This suggests that buyers are paying close attention to value and are less willing to overlook ambitious pricing. Sellers who enter the market at the right price are finding success, while those who overreach are often adjusting course.
Another sign of a more balanced market is the rise in homes returning to the market. Back-on-market activity increased from 85 to 110 homes during the period, highlighting a market where buyers are taking their time during inspections and negotiations.
Perhaps the most important signal comes from showings. Buyer traffic remained exceptionally strong, ranging from 7,415 to nearly 10,000 weekly showings before finishing at 9,455. Consumers are actively searching, touring homes, and preparing to make decisions.
Key Takeaway: The market is becoming more competitive. Buyers remain engaged and motivated, but they have more choices and are demanding better value. Sellers still have opportunities to achieve strong results, but pricing and presentation have become more important than ever.
Bottom Line: Demand is healthy, inventory is growing, and the homes that are winning are the ones that are priced correctly from day one.
The market may change, but one thing remains the same—having the right team by your side matters.
Whether you’re buying, selling, or simply planning ahead, The Waddell Team is here to help you make confident decisions and navigate every step of the process.
Let’s connect—we’d love to be Your F•R•I•E•N•D•S in Real Estate. 💛
📞513-257-4277
