Heidi Fitzgerald - Equity Real Estate Select

Heidi Fitzgerald - Equity Real Estate Select Heidi Fitzgerald - Equity Real Estate Select

Do We Need Real Estate Tax Incentives?
06/07/2014

Do We Need Real Estate Tax Incentives?

The U.S. tax code includes multiple incentives for buying and owning real estate. The mortgage interest deduction and property tax deduction are just a couple of the incentives that have come under fire in new “tax reform” plans for their purported special treatment of the real estate industry and h…

Give Them What They Can’t Google
06/05/2014

Give Them What They Can’t Google

For years I’ve been harping about highly suggesting agents give consumers “what they can’t Google.” That is, after all, where our value lies.

The Irony of Leading Trends
05/31/2014

The Irony of Leading Trends

Lately, I have heard numerous agents at many different brokerages talk about their experiences trying to get listings. These stories are from top performing agents, not rookies. One of the agents expressed how frustrated they are because, for the first time, the referrals they are getting are interv…

The Real Estate Pro’s Guide to Pinterest (Part 1)
05/29/2014

The Real Estate Pro’s Guide to Pinterest (Part 1)

Last month, I wrote “How to Capitalize on Pinterest,” where I said the main benefit of Pinterest for agents and brokers is driving visitors to your real estate website. Well, last week I read a statistic that stated 70 percent of home sellers and 74 percent of buyers found their real estate agent on…

YPN in Washington: Recap
05/24/2014

YPN in Washington: Recap

YPN members from across the country converged on the nation’s capital May 12-17 to attend the 2014 REALTOR® Party Convention & Trade Expo ( ) where thousands of REALTORS® annually meet to address the most recent issues facing the real estate industry. Over the last five years, the number of YPN…

Marketing to Expired Listings
05/22/2014

Marketing to Expired Listings

Many books and seasoned real estate experts will tell you to go after the expired listings. Your competition knows this – they may be going after your listing that just expired right now! While there is nothing we can do to stop them, what we can do is make sure to provide enough value and stand out…

The REALTOR® Value Proposition: Do You Have an Elevator Pitch?
05/21/2014

The REALTOR® Value Proposition: Do You Have an Elevator Pitch?

This week I’m in Washington, D.C. for the REALTOR® Party Conference & Expo, and it got me thinking: Some of the most interesting committees I’ve worked with lately have focused on a range of issues surrounding the value proposition for the REALTOR® brand. From a communications audit at our local boa…

Does Slow, Steady Growth Actually Create Real Estate Bubbles?
05/07/2014

Does Slow, Steady Growth Actually Create Real Estate Bubbles?

We’ve been told that slow and steady growth is the safest path for an investment. Real estate markets that follow a moderately increasing appreciation path are the rock-solid investments that provide safe harbor from volatile equity swings.

How to Capitalize on Pinterest
04/27/2014

How to Capitalize on Pinterest

As Lynn Pineda, a south Florida real estate professional said, “If you are in real estate and you are not on Pinterest, something’s wrong with you.” I couldn’t agree with this sentiment more. Lynn is one of the few REALTORS® capitalizing on the benefits of Pinterest to her real estate business.

Keep it Relevant in Content Marketing
04/18/2014

Keep it Relevant in Content Marketing

Content marketing is all about creating original content that the reader values. A lot of people go wrong by copying and pasting another person’s works, or just regurgitating what someone else has already said. It is important that what you talk about on your real estate blog or website is relevant…

Don’t Judge My Gen Y
04/13/2014

Don’t Judge My Gen Y

Over the last several years, real estate educators have really pushed that we, as an industry, need to do something special to deal with my generation. Most of these speakers are not part of Gen Y themselves, but they seem to think they know everything about us. And despite these teachings, I have r...

Two Mobile Apps You (and Your Customers) Will Love
04/06/2014

Two Mobile Apps You (and Your Customers) Will Love

There are two great apps that I have been using for more than a year or so now that have served to be very helpful. I share these (and many more) apps with my agents during our company meetings and several of them also found these two apps in particular to be very practical and useful.

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