Coldwell Banker Realty - Midtown Office

09/15/2026

Great work by all our agents and teams that made August's TOP 100! 🏡💙

09/07/2026

Something new starts Tuesday. 🏡

We're running The HOME Stretch — 21 business days, one HOME Platform skill a day, until this whole office actually knows the tools we've been handed.

Not a training day. Not a two-hour webinar. Five minutes a day.

Each morning you get a short video and one thing to practice. Week 1 is Contacts. Week 2, Search & Collections. Week 3, Business Tracker & Client Dashboard. Week 4, we turn it into a routine you actually keep.

🎁 Weekly gift card drawings for everyone who completes that week
🏆 Grand prize for finishing all 21 days
📍 Everything lives at roberttucker.com/home-stretch

Fall behind? Every past day stays open the whole time. Jump back in whenever.

Watch the Day 0 login walkthrough this weekend so Tuesday isn't spent hunting for a password. Link in bio.

Sept 8 → Oct 6. Let's go. 💪

09/04/2026

Tech Tip Friday!

Ask ChatGPT "who is a good Realtor in your town" and see whether your name comes up. For most agents it doesn't — even the ones with 25 years and a hundred closings behind them.

I ran the check on Tina, a 25+-year agent with a full profile everywhere that matters. She scored 5 out of 10.

NOTE: she doesn't sell anymore but said I could use her as an example just for all of you!!!

Here's the prompt, takes about 45 seconds:

"Search the web for [YOUR FULL NAME], a real estate agent in [YOUR CITY, STATE]. Grade how well I show up in AI search on a scale of one to ten, and list every gap you find, worst first."

Full walkthrough in the video. Stay tuned for Part 1.... what to do about it!

09/04/2026

Short week ahead — we're closed Monday for Labor Day — and I told the team I want us to use the four days with intent.

September's focus in our office is luxury: how you price it, how you market it, and how you handle the contract when the numbers get bigger and the stakes get higher. That's the skill set that separates a good agent from the one clients call first.

Here's this week's tip, and it costs you one sentence:

Ask for the referral by name, at the closing table. Don't say "send people my way." Say, "Who's the next person you know thinking about a move?" Naming it turns a polite nod into a real introduction — and one referral from a happy seller is worth more than a month of cold calls.

A number worth knowing if you're buying or selling in Columbia right now: there are roughly 3,000 homes on the market, about 16% more than a year ago, while the median list price is holding near $307,000. More choice for buyers. The homes that sell are the ones priced for today, not last spring.

We're building the best office in the Carolinas, and it happens exactly like this — one week, one skill, one agent at a time.

— Rob Tucker Branch Manager, Coldwell Banker Realty Midtown

09/04/2026

Congrats to these agents and teams! 💙🏡

09/01/2026

Join me with a warm Midtown welcome to Susie Dibble and Penney Slade!

08/29/2026

What's coming up next week...

08/24/2026

It’s time for our Midtown Spotlight of the Week, where we celebrate the incredible individuals who make Midtown such a vibrant and inspiring community. ✨

08/19/2026

Welcome back to Midtown, Slade!!

08/19/2026