Willow Clearwater - Residential Real Estate Advisor

07/18/2026

One of the most important responsibilities a Realtor has is helping a seller price their home correctly. It's also one of the most misunderstood.

Many people believe pricing a home is as simple as looking at square footage, price per square foot, Zillow, or what the neighbor's house sold for.
The truth is, those are only pieces of the puzzle.

Two homes with the exact same square footage can sell for dramatically different prices because buyers aren't just comparing numbers—they're comparing the overall experience each home offers.

Things like condition, updates, layout, natural light, location within the neighborhood, buyer demand, competition, and market timing all influence what buyers are willing to pay.

Pricing isn't about finding the highest number.
It's about understanding today's market, anticipating buyer behavior, and positioning your home to generate the strongest response from qualified buyers.

When pricing is done well, it creates opportunity. More interest. Stronger offers. Better results.
Real estate doesn't have to be confusing. My goal is to help you understand your options, explain the "why" behind every recommendation, and help you make confident decisions that lead to the best possible outcome.

Whether you're thinking about selling next month or simply planning for the future, I'd be honored to be a resource for you.

Willow Clearwater
Residential Real Estate Advisor
Palmer Realty & Development
📱 Cell: 573-476-3552
☎️ Office: 573-777-9494

10/26/2025

✨ Just Sold! ✨

So excited for my amazing sellers as they head into their next chapter! 🏡💫

This home went under contract in just 4 days with multiple offers, and we took an offer at $18,000 over asking!

Here’s the truth: success like this doesn’t happen by accident. It takes the right strategy, pricing, and marketing — and it takes clients who trust the process. My sellers did everything I recommended to get their home ready, and because of that teamwork, we created the perfect competitive environment to get them the absolute best result.

To my clients — congratulations again! I’m so proud of the work we did together and so grateful for your trust in my expertise. Wishing you all the best in your next chapter! 💛



Willow Clearwater with Clearwater Real Estate Group
573-476-3552
[email protected]

PalmerRealty&DevelopmentLLC
Office 573-777-9494

www.Palmerrealtydevelopment.com

10/10/2025

🚀 Gone is the fall slowdown — Columbia home prices just snapped back to their summer peak. 🚀

After dip in prices and then a plateau, sold prices jumped 3.5% in September, landing right where they were at the height of summer.

Here’s what’s happening across Columbia:
🏡 Average sold price: $357,563 → up 3.5% from last month and 2.77% higher than last year
💰 Average list price: $433,782 → down slightly as sellers adjusted to meet buyer demand. Still a 19% higher than where the average sold price is.
📉 Days on market: 39 average, 13 median → homes are moving faster than they were a year ago
📈 Absorption rate: 3.03 → a balanced market leaning toward sellers

What’s the takeaway?
👉 Sellers who price smart are winning big.
👉 Overpriced homes are still sitting.
👉 The market is rewarding strategy — not guesswork.

If you’ve been waiting for the “right time” to list… this data says you might already be in it.

Willow Clearwater with
Clearwater Real Estate Group
573-476-3552
[email protected]

PalmerRealty&DevelopmentLLC
Office 573-777-9494
Palmerrealtydevelopment.com

09/16/2025

🌼Columbia Market Update: September🌼

The summer slowdown has stalled, and the market is beginning to settle. With interest rates at an 11-month low, buyers and sellers alike are finding new opportunities. Here’s where things stand:

📉 Sold prices dipped just 0.07% from last month (essentially flat).
📈 Still up 3.99% year-over-year.
💲 Listing prices dropped 1.54%, showing sellers are adjusting.
⏳ Homes are taking longer to sell — 47 days on average (median 15), up 30%+ from last month.
📊 Absorption rate: 2.97, a balanced market.
✨ What this means:
• Sellers → Pricing competitively is more important than ever.
• Buyers → Lower rates and more time to make decisions create opportunity.

Willow Clearwater with Clearwater Real Estate Group
573-476-3552
[email protected]

PalmerRealty&DevelopmentLLC
Office 573-777-9494

www.Palmerrealtydevelopment.com

09/04/2025

📣Check out our new listing in Fulton 📣

🌿 A one-of-a-kind, earth-sheltered gem that’s perfect for first-time buyers.

Willow Clearwater with Clearwater Real Estate Group
573-476-3552
[email protected]

PalmerRealty&DevelopmentLLC
Office 573-777-9494

www.Palmerrealtydevelopment.com

https://www.flexmls.com/share/Cjt8m/1504-W-7TH-ST,-FULTON,-MO-65251

Naturally protected and designed for efficiency, this earth-sheltered home is as practical as it is unique. This 2-bedroom, 1-bath Fulton home offers 1,073 sq ft of smart living space with natural temperature control that keeps utility costs low and adds storm protection. Inside, the layout maximize...

08/19/2025

First day of third grade, last year of having this little one at home 🥹🥰

08/13/2025

📉🏡August brought a shift to Boone County’s housing market—here’s what smart buyers and sellers should know. 

The Columbia market has softened since mid-summer, and we’re heading into a slower time of year.

Here’s what’s happening:

Absorption rate: 2.77 months (83% slower than last year, 15% quicker than last month)

Average sold price: $345,257 (↓6.71% from last year, ↓3.79% from last month)

Average list price: $461,486 (25.18% higher than sold prices)

Days on market: 38 days average, 11days median— longer than last year and shorter than last month.

What this means for YOU:

Buyers: Prices are cooling and days on market are up—negotiating power is back on the table. Just remember, fall means fewer listings, so the good ones still move fast.

Sellers: Overpricing is risky right now. Price it right and you’ll stand out in a season with less competition.

Willow Clearwater
Clearwater Real Estate Group
Partnered with ~
Palmer Realty & Development

📱Cell: 573-476-3552
☎️Office: 573-777-9494

07/27/2025

🏡 Open House TODAY | 1:30–3:30 PM
📍 5171 N. Casey Springs Rd, Columbia, MO 65202

Looking for that perfect balance of privacy and convenience? Come tour this 4 bed, 2 bath home with two living areas, a double deck, and a fully wooded backyard—all tucked just inside city limits on the edge of town.

If you’ve been searching for a home that has that country charm but keeps you close to everything—this could be the one.

✨ Stop by during today’s open house and see if it’s the right fit for you.