06/18/2026
How I Build a Smart List Price for Your Property (Using DeepValue MVA)
Picking a list price shouldn’t be a guess, a gut feeling, or a random number to see what happens. A good list price is built from data and experience. When I sit down to price a property, I follow a simple but thorough process to land on a number that’s aggressive yet realistic.
First, I pull recent sales of similar properties—similar acreage, location, access, timber, improvements, and use. Then I make adjustments: if your place has better access, more road frontage, a stronger homesite, or better timber, we account for that. If it’s lacking in certain areas, we factor that in as well. I also look at active listings—what your direct competitors are asking, and how long they’ve been sitting.
Next, we overlay market conditions. Are buyers currently moving quickly on properties like yours, or taking more time? How much inventory is out there? Are we seeing multiple offers or more cautious behavior? All of this feeds into DeepValue MVA and a pricing strategy.
Sometimes we may choose a price designed to create strong early interest; other times, we’ll target the upper end of the range and watch the response closely. The goal is always the same: maximize what you walk away with, without chasing unrealistic numbers that hurt you in the long run.
Interested in learning more or getting your own DeepValue MVA (Market Value Assessment)? I offer this as a free service to sellers, no cost, no catch, I just ask you consider me as your agent when and if you decide to sell.
Tom McDougal, Land Agent, Tutt Land Co.
205‑471‑8848 (call or text) or [email protected]