Tracy Rowland Real Estate

Tracy Rowland Real Estate Broker in Charge | Realtor | Agent | Selling & Buying Homes | Coordinator | Local Guide | Concord NC That's why I love my job."
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An award-winning agent since the start of her career, Tracy was Rookie of the Year with Allen Tate and was recently named one of the top 100 agents for North and South Carolina with Tracy Rowland Real Estate EXP. Tracy was nominated by her clients and chosen to be featured in Top Agent Magazine for her exceptional customer service. She is a member of the Greater Charlotte MLS and all her listings

will appear in multiple websites including Zillow, Truilia, Homes.com and Craigslist as well as on all avenues of social media including Twitter and Facebook. Tracy in addition to residential listing is also a Commercial Realtor and features her listings with LoopNet and other commercial websites. In addition to her busy career, Tracy is very involved in the community. She serves as President of Concord Afton Sunset Rotary and volunteers with Habitat for Humanity as well. Tracy recently was honored by being chosen as a TV consultant for HGTV's show "Property Virgins," offering her expertise on the Carolina real estate market. Tracy is looking to expand her team in the hopes of doubling her business in the upcoming year. Inspired by her recent foray into television, she is also looking to branch out, taking on a more public role when it comes to educating people about the industry that she loves. My goal is to provide buyers and sellers with my expertise and knowledge to help them achieve the best personal and financial decision when buying or selling their homes. "There's nothing I enjoy more than taking someone through the experience of buying or selling a home. Every transaction is unique, but the end result is always rewarding.

08/26/2026

The types of calls I get daily

- Tracy

Completely renovated all-brick home offering the perfect blend of modern updates, country living, and exceptional versat...
08/14/2026

Completely renovated all-brick home offering the perfect blend of modern updates, country living, and exceptional versatility!
- 5 beds, 3 baths
- Fresh paint throughout and new laminate flooring
- Updated kitchen with new granite countertops
- New upstairs laundry room with brand-new washer and dryer
- Three Wi-Fi/Bluetooth-enabled security floodlights with cameras
- And much more

šŸ“ 8201 NC 200 Highway S, Stanfield

- Tracy
(704) 236-9752

Unpopular opinion: I will not list a home for sale if the price is too high.And believe me, this is so controversial tha...
08/07/2026

Unpopular opinion: I will not list a home for sale if the price is too high.

And believe me, this is so controversial that Iā€™ve been cussed out and had the door slammed in my face.

For close to 22 years, Iā€™ve been a Realtor here in Concord.

Iā€™ve seen a thing or two over the years - Iā€™ve experienced helping people buy and sell homes in every type of market.

But one thing Iā€™ve learned with nearly 22 years of experience is that in a complex market, pricing strategy matters more than ever.

Now hear me out: Iā€™m not against pricing a home on the higher side of market value when it makes sense. I always want my sellers to get the strongest number they can. Thatā€™s my job!

However, there is a big difference between pricing strategically and pricing so high that the home sits for months without even a single showing. I will never list *that* high just for the sake of ā€œgetting the listing.ā€

As an agent, I want to provide maximum value to my clients. I pride myself in always giving my sellers my honest opinion, even if itā€™s not exactly what they hoped to hear. Some people may not love hearing their true market value, but Iā€™d rather be upfront and help them understand where the market really is based on the homework Iā€™ve done than have them get frustrated later when the home doesnā€™t move, sits on the market with no showings, and simply loses momentum. Oh, and donā€™t even get me started on homes not appraising - thatā€™s a whole other story to unpack!

And while Iā€™m being honest, let me tell you this: Iā€™ve lost a few listings over the years because of this stance, and Iā€™m completely okay with that. I would rather lose a listing by being honest than take one at a price I didnā€™t truly believe in. I put a lot of my own marketing dollars behind each listing I sign. Great marketing is powerful, but it canā€™t always overcome a pricing problem.

So, if you remember anything from this post, I want you to know this: Iā€™ll always push for the strongest price possible, but I wonā€™t recommend a number that I truly believe will work against the seller just to get the listing. Thatā€™s not fair to the seller, and itā€™s not setting myself up for success either.

I donā€™t want to just throw a sign up in the yard and cross my fingers for good luck. I want my sellers to know Iā€™m fully committed to them in every way possible - from the listing price all the way to the negotiating table.

- Tracy
(704) 236-9752

Here are 5 things left on our bucket list this summer:1) Dinner at 131 Main with my favorite dessert, strawberry shortca...
07/28/2026

Here are 5 things left on our bucket list this summer:

1) Dinner at 131 Main with my favorite dessert, strawberry shortcake, for my birthday

2) Pool time at Cabarrus Country Club

3) FBI Academy at Wrightsville Beach

4) Baseball time with the in-laws at Atrium Health Ball Park to watch our Cannon Ballers

5) Summer time Sunday brunch with good friends at Village Corner Comfort Kitchen & Bar

07/27/2026

Welcome to this beautifully updated ranch in the highly sought-after Amity Gardens/Oakhurst area.
- 3 bedrooms, 1.5 bathrooms
- Inviting open floor plan w/ updated flooring
- Beautifully renovated kitchen w/ quartz countertops
- Fenced backyard
- Move-in ready
- And much more!

This home is priced at $414,900.

šŸ“2213 Lanier Avenue, Charlotte

- Tracy
(704) 236-9752

07/24/2026

Completely renovated all-brick home situated on 4.3 private acres, offering the perfect blend of modern updates, country living, and exceptional versatility!
- 5 bedrooms, 3 bathrooms
- Fresh paint throughout
- New laminate flooring
- Beautifully updated kitchen w/ granite countertops
- Impressive 2,460 sqft detached building equipped w/ three-phase power
- And much more!
šŸ“ 8201 NC 200 Highway S, Stanfield
- Tracy
(704) 236-9752

Call me ā€œold-fashioned," but Iā€™m seeing more and more agents in Concord using AI to automate selling homes. And while I ...
07/21/2026

Call me ā€œold-fashioned," but Iā€™m seeing more and more agents in Concord using AI to automate selling homes. And while I appreciate what technology can do, there's just some things AI should never replace.

Like what happens when you call a business.

An actual person should answer the phone. Not a bot asking you to "listen to the menu options, as they may have changed, so they can direct your call." šŸ˜‰

At least, that's what I think.

Which is why Iā€™m making this PSA: when you call (704) 236-9752, you wonā€™t get a bot. Youā€™ll get me. A real person, ready to pick up the phone and help.

Because in a world moving more and more towards automation and advancing technology, I believe some things should stay the same. Like talking to an actual person when you call a business.

- Tracy

P.S. I know some businesses use an automated line for different reasons. I understand. Iā€™m just saying I won't! In the real estate business, some things must remain personal. šŸ˜Š

1,429,015.This is how many times people saw my social media last year. As far as I know, I am the only agent in Concord ...
07/15/2026

1,429,015.

This is how many times people saw my social media last year. As far as I know, I am the only agent in Concord who does this kind of marketing.

Many of the ads I run on social media arenā€™t even about meā€”they promote my listings, or help me find homes for my buyers.

The truth is, I get my sellers more exposure on their listings than any other agent and frankly, unless I promoted their house on Interstate 85, a billboard would not even get that kind of reach around here.

So, I tell you that my ads were seen 1.4 million times last year not to brag, but to be real with you that using an agent with an exclusive marketing strategy will help get more exposure to your property than any other agent in Concord. And itā€™s important to me that you know that.

- Tracy
(704) 236-9752

07/14/2026

Completely renovated all-brick home situated on 4.3 private acres, offering the perfect blend of modern updates, country living, and exceptional versatility!
- 5 bedrooms, 3 bathrooms
- Fresh paint throughout
- New laminate flooring
- Beautifully updated kitchen w/ granite countertops
- Impressive 2,460 sqft detached building equipped w/ three-phase power
- And much more!

šŸ“ 8201 NC 200 Highway S, Stanfield

- Tracy
(704) 236-9752

Bless this dehumidified air unto our bodies, and the hands of the AC techs who maintain it. And Lord, as summer temperat...
07/14/2026

Bless this dehumidified air unto our bodies, and the hands of the AC techs who maintain it. And Lord, as summer temperatures approach 100+ degrees this week in Concord, we pray for a divine hedge of protection over these miraculous vessels--unto which we are not worthy. For these conditioners of air, Lord, we pray that you might fill them with a double portion of freon. Yea, though we walk through the valley of the shadow of death, we will fear no humidity.

In the name of Willis Carrier we pray,

Amen

- Tracy

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Concord, NC
28027

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