Tracy Rowland Real Estate

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Tracy Rowland Real Estate Broker in Charge | Realtor | Agent | Selling & Buying Homes | Coordinator | Local Guide | Concord NC That's why I love my job."
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An award-winning agent since the start of her career, Tracy was Rookie of the Year with Allen Tate and was recently named one of the top 100 agents for North and South Carolina with Tracy Rowland Real Estate EXP. Tracy was nominated by her clients and chosen to be featured in Top Agent Magazine for her exceptional customer service. She is a member of the Greater Charlotte MLS and all her listings will appear in multiple websites including Zillow, Truilia, Homes.com and Craigslist as well as on all avenues of social media including Twitter and Facebook. Tracy in addition to residential listing is also a Commercial Realtor and features her listings with LoopNet and other commercial websites. In addition to her busy career, Tracy is very involved in the community. She serves as President of Concord Afton Sunset Rotary and volunteers with Habitat for Humanity as well. Tracy recently was honored by being chosen as a TV consultant for HGTV's show "Property Virgins," offering her expertise on the Carolina real estate market. Tracy is looking to expand her team in the hopes of doubling her business in the upcoming year. Inspired by her recent foray into television, she is also looking to branch out, taking on a more public role when it comes to educating people about the industry that she loves. My goal is to provide buyers and sellers with my expertise and knowledge to help them achieve the best personal and financial decision when buying or selling their homes. "There's nothing I enjoy more than taking someone through the experience of buying or selling a home. Every transaction is unique, but the end result is always rewarding.

My dogs escaped through an unlatched gate the other night, ran away, crossed 85 and everything, and it was terrible. I t...
10/13/2026

My dogs escaped through an unlatched gate the other night, ran away, crossed 85 and everything, and it was terrible. I thought they sounded quiet outside, which always makes me nervous. I peeked out the door to see the gate wide open and their little legs barreling down the alleyway as I had never seen before. Thankfully, we have the best neighbors (we are so grateful for you, Billy and Carol) in the world who jumped into action to track them down and literally tackled Miss Daisy to the ground (don't worry, she's fine) to stop her from continuing her dangerous adventure under the interstate bridge. As for Nathianiel, well, he's a baby and came running back as soon as I yelled, but not Daisy; she took that opportunity to run and use that nose of hers!

So, as a big thank you to my neighbors, I don't know what I would have done without them that night. I had to bring over some treats from Dough! If you haven't been yet, you are missing out. The lovely owners are from New York and make every delicious item in their display case from scratch daily, and once it's gone, it's gone.

And they serve anything that would make your heart happy, including cookies, cupcakes, pastries, and breads. It smells divine in there; I am telling you.

Just another reason why I love living in Afton Village: amazing neighbors who save the day and wonderful small shops who make everything better!

Go check them out!

- Tracy

10/13/2026

Completely renovated all-brick home situated on 3 private acres, offering the perfect blend of modern updates, country living, and exceptional versatility!
- 5 beds / 3 baths
- Beautifully updated kitchen
- Fresh paint & new laminate flooring
- Second living quarters in the basement
- 2,500 sqft workshop with 3-phase power
- And much more

đź“Ť 8201 NC 200 Highway S, Stanfield

- Tracy
(704) 236-9752

10/02/2026

Welcome to this charming one-story home that offers 1,320 square feet!
- 3 bedrooms, 2 baths
- Functional floor plan
- Single-level layout with well-proportioned rooms
- Great curb appeal, mature landscaping & a covered front entry
- Easy access to shopping, dining, entertainment & major roadways
- And much more

This home is priced at $276,900.

đź“Ť766 Main Street SW, Concord

- Tracy
(704) 236-9752

Stop! Do not pass go! We recently learned that no one plays the game of Monopoly correctly. Check the comments for the ...
09/15/2026

Stop! Do not pass go! We recently learned that no one plays the game of Monopoly correctly. Check the comments for the #1 rule that people get wrong when playing. ⬇️

- Tracy
(704) 236-9752

It's the classic real estate curse. The moment you pack your bags and head out of town, your phone starts ringing, clien...
09/11/2026

It's the classic real estate curse. The moment you pack your bags and head out of town, your phone starts ringing, clients want to view new listings, and offers land in your inbox.

It’s a curse and a blessing and I wouldn’t have it any other way. I’d say going on vacation is a business strategy at this point!

- Tracy

One of the biggest things I see in real estate is something called the “Ostrich Effect.”It’s when people avoid things th...
09/08/2026

One of the biggest things I see in real estate is something called the “Ostrich Effect.”
It’s when people avoid things they know they should probably look at, because it feels overwhelming or stressful, so they bury their heads in the sand and avoid it altogether. I see this all the time with buyers and sellers.

It usually looks like:
• Not really knowing what your home would sell for right now
• Putting off repairs because it feels like too much work
• Waiting to make a move because the market feels confusing
• Avoiding conversations about finances because you're "not ready yet"

I get it. But avoiding it doesn’t change anything. It just delays it.

When you finally ask the questions you’ve been putting off, you get a lot more clarity than you expected:
• You may have more equity than you thought you had
• The numbers might be more doable than you expected
• There are options you didn’t even realize you had

The sooner you understand your situation, the more options you have. Information really does change everything.

If there’s a tough question you have, let’s talk about it. I’ll always be honest and transparent with you. It's better to address things up front than be surprised later.

So…don’t be an ostrich. Get your head out of the sand and let me help you get the answers you’ve been sitting on.

- Tracy

08/26/2026

The types of calls I get daily

- Tracy

Completely renovated all-brick home offering the perfect blend of modern updates, country living, and exceptional versat...
08/14/2026

Completely renovated all-brick home offering the perfect blend of modern updates, country living, and exceptional versatility!
- 5 beds, 3 baths
- Fresh paint throughout and new laminate flooring
- Updated kitchen with new granite countertops
- New upstairs laundry room with brand-new washer and dryer
- Three Wi-Fi/Bluetooth-enabled security floodlights with cameras
- And much more

đź“Ť 8201 NC 200 Highway S, Stanfield

- Tracy
(704) 236-9752

Unpopular opinion: I will not list a home for sale if the price is too high.And believe me, this is so controversial tha...
08/07/2026

Unpopular opinion: I will not list a home for sale if the price is too high.

And believe me, this is so controversial that I’ve been cussed out and had the door slammed in my face.

For close to 22 years, I’ve been a Realtor here in Concord.

I’ve seen a thing or two over the years - I’ve experienced helping people buy and sell homes in every type of market.

But one thing I’ve learned with nearly 22 years of experience is that in a complex market, pricing strategy matters more than ever.

Now hear me out: I’m not against pricing a home on the higher side of market value when it makes sense. I always want my sellers to get the strongest number they can. That’s my job!

However, there is a big difference between pricing strategically and pricing so high that the home sits for months without even a single showing. I will never list *that* high just for the sake of “getting the listing.”

As an agent, I want to provide maximum value to my clients. I pride myself in always giving my sellers my honest opinion, even if it’s not exactly what they hoped to hear. Some people may not love hearing their true market value, but I’d rather be upfront and help them understand where the market really is based on the homework I’ve done than have them get frustrated later when the home doesn’t move, sits on the market with no showings, and simply loses momentum. Oh, and don’t even get me started on homes not appraising - that’s a whole other story to unpack!

And while I’m being honest, let me tell you this: I’ve lost a few listings over the years because of this stance, and I’m completely okay with that. I would rather lose a listing by being honest than take one at a price I didn’t truly believe in. I put a lot of my own marketing dollars behind each listing I sign. Great marketing is powerful, but it can’t always overcome a pricing problem.

So, if you remember anything from this post, I want you to know this: I’ll always push for the strongest price possible, but I won’t recommend a number that I truly believe will work against the seller just to get the listing. That’s not fair to the seller, and it’s not setting myself up for success either.

I don’t want to just throw a sign up in the yard and cross my fingers for good luck. I want my sellers to know I’m fully committed to them in every way possible - from the listing price all the way to the negotiating table.

- Tracy
(704) 236-9752

Here are 5 things left on our bucket list this summer:1) Dinner at 131 Main with my favorite dessert, strawberry shortca...
07/28/2026

Here are 5 things left on our bucket list this summer:

1) Dinner at 131 Main with my favorite dessert, strawberry shortcake, for my birthday

2) Pool time at Cabarrus Country Club

3) FBI Academy at Wrightsville Beach

4) Baseball time with the in-laws at Atrium Health Ball Park to watch our Cannon Ballers

5) Summer time Sunday brunch with good friends at Village Corner Comfort Kitchen & Bar

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Concord, NC
28027

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