07/21/2026
Miami sellers, this may sting a little:
Your neighbor’s 2021 sale is not your pricing strategy.
I know everyone remembers the house down the street that sold fast, over asking, with multiple offers.
Today’s buyers are not comparing your home to what someone paid during a different market.
They are comparing your home to what they can buy right now.
That means your competition is not just the house that sold years ago.
It is the active listing with the better layout.
The home with the newer roof.
The property with lower carrying costs.
The one that looks more move-in ready.
The one that has already reduced the price.
The one buyers feel gives them more value.
So if your home is sitting, the question is not always:
“Why are buyers not serious?”
Sometimes the better question is:
“What are buyers choosing instead?”
Because pricing is not just a number.
Pricing is positioning.
And in this market, positioning matters.
Thinking about selling in Miami, Broward, or the Keys? Comment PRICE and I’ll share what I look at before helping a seller position their home.
Karla Gil | REALTOR®
Coldwell Banker Realty
Phone 📱 305-833-5415
Email 📧 [email protected]
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