11/06/2025
Before hitting the market, 3 Southwood Avenue in Ross, a beautiful Robert A.M. Stern designed home, underwent thoughtful updates and staging to showcase its timeless elegance and unique character. From refinished coffered ceilings to freshly re-stained shingles, every detail was curated to enhance the home’s architectural integrity and appeal to discerning buyers.
Our marketing approach created attention and momentum, helping the home reach the widest audience possible. In addition to professional photography, cinematic videography, a luxury print magazine, and a social media campaign reaching over 12,000 potential buyers in just 48 hours, we also reached out directly to our network of top agents to maximize exposure and attract the right buyers at the right time.
The results speak for themselves: 3 Southwood went into escrow within just four days of listing, received three competitive offers, and sold for $9,550,000—$555,000 over the list price.
Thoughtful preparation, expert marketing, and the right strategy created a seamless process and a result our sellers were thrilled with.
To see more of this before and after, comment “transform” and we’ll send you the details.
Seller Represented by Whitney Potter & Barr Haney
