Furlo Capital

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Furlo Capital Follow me for no-nonsense real estate insights, real-world case studies, and investing strategies that work.

I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums. At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference. If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together. Want to dive deeper into my investing thesis and strategy?
→ Learn more: https://furlo.com

Curious about the critical questions to ask before investing?
→ Get my 196-question due diligence vault: https://furlo.com/good-deals-only-ebook

10/22/2026

Is your rental property a tractor or a TV? đźšśđź“ş

It’s an odd comparison—but it exposes an assumption that can make borrowed money feel safer than it is.

What would a property need to prove before you called its debt productive?

Most investors are asking when rates will fall. A better question: is income growing faster than debt?Credit in the US i...
10/21/2026

Most investors are asking when rates will fall. A better question: is income growing faster than debt?

Credit in the US is roughly 17 times larger than cash. Every loan pulls spending forward, and one person's spending is someone else's income.

That's why the debt burden ratio matters more than the rate by itself.

On a rental, that ratio is yield on cost versus your loan rate. A 4% cap rate looked fine with 3% money. At 6% it didn't work.

The rate means little without income growth next to it.

https://furlo.com/podcasts/why-interest-rates-matter-less-than-income-growth-in-real-estate-investing-or-ep-148

10/20/2026

No inquiries for six days? It may be time to adjust the rent.

Decide your price-drop plan before you list. If there is some feedback, give it about two weeks. If there are crickets, waiting longer can make vacancy more expensive.

10/19/2026

Are you still pricing your rental for yesterday’s market?

In this local example, days on market rose from about 5 to 29. More supply and flat-to-declining rents changed the competition. Your pricing plan needs to reflect today’s conditions.

10/18/2026

Overpricing does more than slow down leasing. It can change who applies.

A higher advertised rent is not automatically a better outcome. Price against the market, and weigh vacancy, qualifications, and wear—not just the headline number.

10/16/2026

I priced this rental $50 below market on purpose.

That is $600 a year. On this property, one empty week costs about $618. If the lower price helps it lease seven days faster, the cut has already paid for itself.

10/15/2026

He wanted $2,900. The market said $2,300. Four months of vacancy cost about $9,000. A rent strategy needs a plan for responding when inquiries do not come in.

My most recent rent recommendation was $50 below the market average. That was on purpose.$50 a month adds up to $600 a y...
10/14/2026

My most recent rent recommendation was $50 below the market average. That was on purpose.

$50 a month adds up to $600 a year. On this property, one empty week costs $618.

If the lower price leases the home even seven days faster, it has already paid for itself.

Owners usually ask for the highest rent they can get. The better question is what each week of vacancy costs, and what the plan is when inquiries don't come in.

Oregon allows a 9.5% annual rent increase, but the Corvallis market is supporting about zero.That gap changes the whole ...
09/30/2026

Oregon allows a 9.5% annual rent increase, but the Corvallis market is supporting about zero.

That gap changes the whole game. On an $1,800 unit, a $50 increase is $600 a year. One turnover, with 48 days vacant plus the turn itself, costs roughly $4,300.

That's seven years to break even.

Flip it around: keeping that tenant is worth about $358 a month. That's a 20% raise nobody had to negotiate.

https://furlo.com/podcasts/the-usd50-rent-increase-that-could-cost-a-property-investor-usd4-300-or-ep-145

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Corvallis, OR

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