08/17/2026
REAL Realtor vs. Influencer Realtor
Text messages, phone calls, and emails to clients, agents, escrow, and lenders. Following up with leads and past clients. Preparing CMAs, researching comparable sales, creating listing presentations, and holding buyer consultations. Planning showing routes. Scheduling showings. Replanning showings when one of the homes on your route can’t accommodate your planned schedule.
Writing offers and counteroffers. Going under contract. Completing contracts, disclosures, addenda, and all of the other paperwork. Scheduling inspections, reviewing reports, negotiating repairs, tracking deadlines, and coordinating with inspectors, appraisers, contractors, title companies, and other vendors. Troubleshooting appraisal, financing, inspection, and title issues—all while keeping everyone calm and solving problems they may never even know happened.
Listing homes. Researching permits, zoning, septic, well, and property records. Entering and updating listings in the MLS. Scheduling photography. Shooting videos of homes. Creating marketing and social media content. Coordinating showings with sellers. Installing signs, flyer boxes, and lockboxes. Hosting open houses and broker tours. Attending inspections, appraisals, final walkthroughs, and closings. Coordinating key handoffs, networking, prospecting, attending meetings and continuing education—and managing the unexpected “emergencies” that somehow always pop up five minutes before closing.
Basically, all of the things a real estate agent might do on the daily.
Then add “social media influencer” to the list… because if you’re not on socials, are you even in real estate? 😂
So, naturally, there’s the way a normal Realtor puts on a lockbox…and then there’s the way an influencer Realtor puts on a lockbox. 🎬🔐🏡
321 N 8th st, Cottage Grove, Oregon is COMING SOON, stay tuned!
OregonRealtor