07/13/2026
Negotiations are back. More buyers are asking for better deals, and more sellers are giving them. Builders are throwing in extras, too.
That’s why whether you’re buying or selling today, there are two terms you’ll hear a lot: concession and incentive.
A concession is something a seller agrees to during negotiations to get a deal done.
An incentive is a perk a builder (or a seller) advertises upfront to attract buyers.
Let’s run through what you need to know about both and how they could play a role in your move.
Negotiations are back. More buyers are asking for better deals, and more sellers are giving them. Builders are throwing in extras, too. That’s why whether you’re buying or selling today, ther…