08/14/2024
REAL ESTATE NEWS for my fellow agents: get free access to Real’s Buyer Playbook - a comprehensive educational resource to navigate the changed landscape of our industry in wake of NAR Settlement!
I just got off the online meeting / presentation of REAL President Sharran Srivatsaa where he announced that the Real Buyer Playbook is now available to the entire real estate industry!
The website includes videos, tools and helpful resources tailored specifically to agents seeking to comply with the new rules. Its launch follows daily Q&A sessions and a 90-minute virtual workshop hosted today by Real President Sharran Srivatsaa.
In addition to the website, Real will host a series of webinars and educational sessions that will be open to all agents regardless of brokerage affiliation.
“We believe that the best way to navigate the new rules is through clear communication. Our focus is on education and providing resources to all agents,” said Sharran Srivatsaa. “At Real, we fundamentally believe in making all agent lives easier, better and less stressful. By bringing this education to all, we are raising up our entire industry, which is good for agents and the consumers they serve.”
Some of the resources agents will find on the Real Buyer Playbook website include:
Future-Proofing Buyer Representation Workshop. Today’s 90-minute workshop during which Srivatsaa walks agents through exactly what they need to know to thrive post-NAR settlement.
Buyer Agent Navigator. A downloadable book that breaks down everything agents need to know to prepare themselves and their businesses for the upcoming changes. This resource will serve as a companion to the Future-Proofing Buyer Representation Workshop.
Client-Facing Resources. A white-labeled explainer video and one-page flier detailing the upcoming changes from a client perspective. Agents will be able to forward these to their clients to help educate them.
In addition to the website resources, beginning tomorrow, Real will host a number of public events led by the head of Real Academy, Drew Thompson, including:
NAR Objection Handling and Talk Tracks Workshop. On Thursday, August 15, Real will host a live role play training session that breaks down the three most crucial offer strategies in a post-NAR settlement world.
Daily Interactive Training. During the week of August 19, Real will offer daily live interactive training and role play sessions.
Real Academy: On the Road. In the months following the implementation of the NAR practice changes, Thompson will go on the road to provide live training in 10 cities throughout the U.S.
More details about the live events, including how to register for them, can be found on the Real Buyer Playbook website.
About Real:
Real (NASDAQ: REAX) is a real estate experience company working to make life’s most complex transaction simple. The fast-growing company combines essential real estate, mortgage and closing services with powerful technology to deliver a single seamless end-to-end consumer experience, guided by trusted agents. With a presence throughout the U.S. and Canada, Real supports more than 20,000 agents who use its digital brokerage platform and tight-knit professional community to power their own forward-thinking businesses.
Text Source: BusinessWire.
You are welcome!
Yours, Evghenia Berzan,
Berzan Real Estate Group
The long-time, robust model of real estate commissions was based around “cooperation compensation”, where the Listing Broker would share the negotiated commissions with the Buyer Broker. Real believes that practice changes are moving toward a more “direct compensation” practice, where the Se...
