John Collins - Mortgage Broker, Mpire Financial 1929207

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John Collins - Mortgage Broker, Mpire Financial 1929207

Your Trusted Loan Advisor, VA loan and Reverse Mortgage Specialist.

Licensed in Texas & Idaho NMLS 1929207 / Air Force Veteran | Mpire Financial dba Succeeding With John Equal Housing Lender I started originating loans in 2006 and love helping people realize their dream of home ownership! Mpire Financial dba Succeeding With John | Mpire Financial nmls 2108504 | Equal Housing Lender

06/18/2026

𝗔 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗶𝗻 𝘆𝗼𝘂𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗮𝗿𝗲𝗮 𝗻𝗲𝗲𝗱𝘀 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗼𝗳𝗳𝗲𝗿.

They pull out their phone, search for a solution, and hire someone else.

Not because they're better. Not because they're cheaper. Not because they're more qualified.

They got the call because they got found first.

I see this constantly: business owners think they have a marketing problem. They don't. They have a visibility problem.

𝘼𝙣𝙙 𝙞𝙣 𝟮𝟬𝟮𝟲, 𝙫𝙞𝙨𝙞𝙗𝙞𝙡𝙞𝙩𝙮 𝙢𝙚𝙖𝙣𝙨 𝙢𝙤𝙧𝙚 𝙩𝙝𝙖𝙣 𝙟𝙪𝙨𝙩 𝙂𝙤𝙤𝙜𝙡𝙚. 𝘾𝙪𝙨𝙩𝙤𝙢𝙚𝙧𝙨 𝙛𝙞𝙣𝙙 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨𝙚𝙨 𝙩𝙝𝙧𝙤𝙪𝙜𝙝 𝙈𝙖𝙥𝙨, 𝙧𝙚𝙫𝙞𝙚𝙬𝙨, 𝘼𝙄 𝙨𝙚𝙖𝙧𝙘𝙝, 𝘾𝙝𝙖𝙩𝙂𝙋𝙏 𝙧𝙚𝙘𝙤𝙢𝙢𝙚𝙣𝙙𝙖𝙩𝙞𝙤𝙣𝙨, 𝙖𝙣𝙙 𝙫𝙤𝙞𝙘𝙚 𝙖𝙨𝙨𝙞𝙨𝙩𝙖𝙣𝙩𝙨.

So here's the question:

If a customer searched for your service today, would they find you or your competitor?

Read the article:
https://link.leadx22.com/sp/7c7c7dcd96e

06/13/2026

𝗜𝗳 𝗬𝗼𝘂'𝗿𝗲 𝗮 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗢𝘄𝗻𝗲𝗿, 𝗧𝗵𝗶𝘀 𝗔𝗿𝘁𝗶𝗰𝗹𝗲 𝗶𝘀 𝗮 𝗠𝘂𝘀𝘁 𝗥𝗲𝗮𝗱

If you haven't noticed, the way customers find businesses is changing—fast.

They're asking ChatGPT instead of searching Google. And when they DO search Google, they see AI-powered recommendations at the top—sometimes before the traditional search results.

So here's the real question: 𝗜𝘀 𝗬𝗢𝗨𝗥 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘃𝗶𝘀𝗶𝗯𝗹𝗲 𝗶𝗻 𝘁𝗵𝗮𝘁 𝗻𝗲𝘄 𝘄𝗼𝗿𝗹𝗱?

I just published an article that explains exactly how AI systems decide which businesses to recommend—and what you need to do about it. No fluff. Just practical strategies you can start implementing this week.

If you run a home service business, local shop, or any company that depends on customers finding you—you need to read this.

Read the full article here: https://link.leadx22.com/sp/332e6064b80

06/12/2026

𝗢𝗽𝗲𝗻 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄 𝗮𝗻𝗱 𝘁𝘆𝗽𝗲 𝘁𝗵𝗶𝘀:

"𝗪𝗵𝗼 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 [𝘆𝗼𝘂𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲] 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗶𝗻 [𝘆𝗼𝘂𝗿 𝗰𝗶𝘁𝘆]?"

𝗗𝗶𝗱 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗰𝗼𝗺𝗲 𝘂𝗽?

If not, it is not because you are not good at what you do. It is because your website was built for a search engine that is no longer how most people are looking for you.

There is a name for what fixes it. Most business owners have never heard of it.

👉 https://leadx22.com/post/what-is-aeo

06/10/2026

When someone asks ChatGPT to recommend a business like yours in your area, what comes up?

Not Google. Not Yelp. ChatGPT.

If you have never tested that, you might not like what you find.

We wrote about why most local business websites are invisible to AI search engines and what it actually takes to fix it.

👉 https://leadx22.com/post/ai-search-website-visibility

06/04/2026

🏡 Property Tour | 415 Juniper View Ave, St. Anthony, Idaho
Sharing this beautiful listing from my colleague Candace-Marie Mitcham at Coldwell Banker Tomlinson!

✨ Single-Owner Home
✨ Large Corner Lot
✨ Brand New 50-Year Warranted Roof (Installed 05/2026)
✨ Quiet Neighborhood
✨ Spacious Flexible Floorplan with Vaulted Ceilings

This well-maintained original-owner home features a main-level primary suite, sunken formal dining, main-level laundry, multiple bonus spaces, and a functional basement with office/den, family room, workshop/storage, and garage access.
If you've been looking for a spacious family home with a large lot in Eastern Idaho — this one deserves a look. 👀

⏰ LIMITED-TIME INCENTIVE
The seller is offering a $2,500 credit toward closing costs on any offer received by 5:00 PM MT, Monday June 8th. Don't sit on this one.

🎥 Watch the full property tour!
📍 415 Juniper View Ave, St. Anthony, ID

Interested in financing or getting pre-qualified?
📲 John Collins | Sr. Loan Originator | NMLS #1929207
📞 (208) 497-5577
📧 [email protected]
All loans subject to credit approval. Terms and conditions apply.
🏠 Equal Housing Lender

06/04/2026

Every call that goes to voicemail after hours is a lead your competitor is happy to take.

So what does it actually cost to fix that?

We put together the 𝟮𝟬𝟮𝟲 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝗴𝘂𝗶𝗱𝗲 𝗳𝗼𝗿 𝗔𝗜 𝗿𝗲𝗰𝗲𝗽𝘁𝗶𝗼𝗻𝗶𝘀𝘁𝘀 — real numbers, no vendor spin, and a straight answer on whether it makes sense for a service business like yours.

👉 https://leadx22.com/post/how-much-does-an-ai-receptionist-cost

06/02/2026

𝗪𝗵𝗮𝘁 𝗶𝗳 𝘁𝗵𝗲 𝗔𝗜 𝘁𝗼𝗼𝗹 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲'𝘀 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘆𝗼𝘂 𝘁𝗼 𝗯𝘂𝘆 𝗶𝘀𝗻'𝘁 𝘁𝗵𝗲 𝗼𝗻𝗲 𝘁𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗺𝗼𝘃𝗲 𝘁𝗵𝗲 𝗻𝗲𝗲𝗱𝗹𝗲 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀?

Most business owners chase the flashy solution. Meanwhile, they're ignoring the quiet problem that's actually costing them revenue.

Here's how to figure out what you actually need first.
https://leadx22.com/post/solve-wrong-problem-first

05/21/2026

𝗪𝗵𝗮𝘁 𝗶𝗳 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄-𝘂𝗽 𝗲𝗺𝗮𝗶𝗹𝘀, 𝗮𝗻𝗱 𝘀𝗼𝗰𝗶𝗮𝗹 𝗽𝗼𝘀𝘁𝘀 𝗷𝘂𝘀𝘁 𝗿𝗮𝗻—w𝗵𝗲𝘁𝗵𝗲𝗿 𝘆𝗼𝘂 𝗵𝗮𝗱 𝘁𝗶𝗺𝗲 𝗼𝗿 𝗻𝗼𝘁?

Most business owners know what needs to happen. They just don't have time to execute across multiple tools.

So marketing gets skipped. Follow-up gets delayed. Social posts don't go out.
What if you could just say what needs to happen—and it executes?

New blog breaks it down.

Read it: https://leadx22.com/post/business-growth-bottleneck

05/19/2026

𝗪𝗵𝗮𝘁 𝗶𝗳 𝘆𝗼𝘂 𝗰𝗼𝘂𝗹𝗱 𝘀𝘁𝗼𝗽 𝗯𝗲𝗶𝗻𝗴 𝘁𝗵𝗲 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗿 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝘁𝗲𝗰𝗵 𝘀𝘁𝗮𝗰𝗸?

You write in one tool. Design in another. Schedule in a third. Track in a fourth.

You're not running your business. You're managing software.

What if you could just say what needs to happen—and it executes?

New blog shows how.

Read it: https://leadx22.com/post/business-growth-bottleneck

05/17/2026

𝗛𝗼𝘄 𝗺𝗮𝗻𝘆 𝘁𝗼𝗼𝗹𝘀 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗹𝗼𝗴𝗴𝗶𝗻𝗴 𝗶𝗻𝘁𝗼 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆 𝗷𝘂𝘀𝘁 𝘁𝗼 𝗴𝗲𝘁 𝘄𝗼𝗿𝗸 𝗱𝗼𝗻𝗲?

ChatGPT. Canva. Your scheduler. Your CRM. Another tool to check results.
You spend more time managing software than running your business.

What if you could just say what needs to happen—and it executes? No switching. No copy-paste. Done.

New blog breaks it down.

Read it: https://leadx22.com/post/business-growth-bottleneck

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