Jennifer S. Goodman Realtor GRI Real Broker LLC

Jennifer S. Goodman Realtor GRI Real Broker LLC Jennifer S. Goodman,
REALTOR® at Real Broker LLC in Austin, TX. Helping clients buy, sell + invest wisely. At Jennifer S. To us, clients are like family.

Goodman Group we don’t take our business lightly and we understand the significant responsibility that our clients entrust us with. We view our Clients as true partners and look out for their best interest from the day we meet until… well, forever. In order to deliver 5-Star Service to clients, we will spend time upfront to dig deep into your needs and values, expectations and perspectives based o

n where you are today and where you're looking to in the future. We work as trusted advisers in this complicated process, and make your search easier as a result. A successful real estate relationship is one that lasts a life time. And, we will provide services that go above and beyond expectations because that's considered value. Using leading edge technology and continually educating myself while improving systems, my team adds value to the lives of our clients. We won’t settle for anything less than the best for you. And, that means we’ve got your back coming and going from one side of the street to the next….before you buy or sell and beyond! We are your resource. You’re not just buying a house. You’re buying and selling your lifestyle within a community. Being part of a community means being connected, going the extra mile, knowing a neighborhood inside and out and working with clients through life stages as families expand and kids grow up. If we’re selling your home, we will bring your home and the community to the attention of the people most likely to buy. And, if you’re buying a new home we will help you to understand the nuances and places of interest that will help you to thrive in your new community. And, we have some inside scoop you won’t get elsewhere. We invite you to join us: Our commitment to excellence and individual attention is what our clients deserve. We’ll never tell you it’s not personal -- because it really is. Innovation: We embrace technology and seek the latest and best technology in order to serve clients more effectively and efficiently. We will work hard to earn your business for life. And, my network of exceptional North American Real Estate includes includes top Agents across North America. I'd be more than happy to make an introduction and referral for you or anyone you know and love. It would be my pleasure to know that you’re not just in good hands but in great hands whether in Austin, TX and beyond.

05/04/2026

The $1M-$3M Austin Market: Why You Shouldn’t List on Zillow (Yet)

Many of Austin’s Best $1M-$3M Homes Never Hit the MLS The Inventory Paradox

The $2 million Northwest Hills remodel you just saw on Instagram isn’t actually the best value in the canyon. I

n fact, the most strategic deals in Austin’s $1 to $3 million bracket are happening entirely behind closed doors and they’re leaving the public data in the dust.

If you’re looking to sell a premier asset in Northwest Hills, Travis Heights, or Barton Hills, you’ve likely been told that “maximum exposure” is the goal. In reality, in May 2026, over-exposure is often the fastest way to devalue a home.

We’ve entered a market phase where buyers in the $1M–$3M tier are highly selective. When a property sits on the public market for more than 30 days, the narrative shifts from “rare opportunity” to “leveraged asset.” Ask me how I know.

Data shows that homes in this tier currently require a median price drop of 9% to reignite interest once they’ve gone stale.

The real players in the luxury market aren’t just scrolling; they’re looking for exclusivity.

This is why we’ve pivoted toward a “Private Placement” model when it makes sense for our Sellers. By curating the audience before a listing ever goes public, we protect your privacy and maintain a price floor that the public market which is currently seeing a surge in supply often erodes.

The Austin market isn’t cooling down, it’s just getting more sophisticated.

In a segment with nearly 7 months of inventory, being “public” often means being “ignored.” If your strategy relies on public visibility alone, you’re likely leaving money on the table.

QUESTION: I’m curious, if you were selling in the $1M–$3M range, would you prefer the buzz of a public listing or the security of a private sale?

Keeping you updated on living, loving, working and playing in Austin Texas.

PS Share this with someone you know and love in the Austin market.





Jennifer S. Goodman
REALTOR® | GRI
ΓEA⅃ Broker, LLC
📱 512.839.3855
🌐 www.livinginaustintexas.com

04/30/2026

Welcome to VINYL at the Johanna Collection.

Where ACOUSTIC breathes, VINYL moves.

This home carries a different kind of rhythm. The moment you walk in, you feel it. Light hits differently. Spaces pull you forward. The energy builds without asking permission.

Sitting just steps off South Congress, VINYL is where Austin’s pulse meets your front door.

If design is your language, this one speaks with confidence.

Layered textures. Bold contrast. Clean lines that feel intentional, not expected. Every space built to keep life moving.

Mornings start with momentum.
Afternoons feel productive.
Evenings turn into plans you didn’t expect to make.

Built by 360 Construction ATX, this one-of-one residence delivers precision without sacrificing personality.

Private garage plus three additional exterior parking spaces.
A third-floor rooftop terrace designed for actual living with access directly from the primary bedroom or the main level. No shared walls slowing you down.

Just a home that keeps up with you.

Move-in ready. New construction. No compromises.

Johanna Collection at South Congress. This is where energy lives. And, you live sometimes when you’re not out in the city working out, grabbing breakfast, lunch or dinner.

For Buyers, this is walkable, design-forward living in the center of everything.

For Investors, this is positioning. A 78704 asset steps from South Congress, built for demand, designed for premium stays and aligned with Austin’s highest-performing event cycles.

Live in it (even though you’re not home much). Lease it. Hold it.
This is optionality in one of Austin’s most supply-constrained pockets.

VINYL doesn’t wait. And, neither should you.

VINYL BLDG 2
107 W JOHANNA AUSTIN TX 78704

3 BEDS | 3.5 BATHS | 1820 SQ FT
1 GARAGE + 3 EXTERIOR PARKING

OFFERED AT $1.565M

Jennifer S. Goodman
REALTOR® | GRI
ΓEA⅃ Broker, LLC
📱 512.839.3855
🌐 www.livinginaustintexas.com

Jeff McElroy
BROKER ASSOCIATE
ΓEA⅃ Broker, LLC
📱 512.813.9500
🌐 www.mcelroypg.com

04/29/2026

If you’re selling in Austin and thinking “we’ll just credit the buyer later”…
Let me save you because you’re losing money. Every time.

What may be a $500 fix to you doesn’t stay $500 once a Buyer gets involved.
It turns into $2,500-$5,000. I’m not joking.

Or worse… a deal that falls apart with a weaker Buyer Agent.

Because Buyers don’t see “small issues.”

They see risk.

That water stain? Now it’s a roof problem. Next it’s foundation concerns.

Then it’s… what else are we not seeing?

And, the moment that question shows up, you’re not negotiating cost anymore.

You’re negotiating fear. And, fear is expensive.

Right now in Austin, home buyers have options.

They are not pushing through problems like they’ve done in past.

They are moving on to the next home.

The sellers who win in this market?

They handle everything before they list. I love pre-inspections before we list for this very reason. We can then get quotes to fix or at the very least know how much it is to solve the problem.

We remove the question marks.
We control the narrative.
We walk into negotiations with leverage.

That’s how we protect your price.
That’s how you get stronger terms.
And that’s how you avoid giving money away that you never needed to lose.

Save this for later.

Special shout out to .real.brad.mccallum for the inspo on this post



Jennifer S. Goodman
REALTOR® | GRI
ΓEA⅃ Broker, LLC
📱 512.839.3855
🌐 www.livinginaustintexas.com

04/27/2026

Most people get paid when something goes wrong.

A lawyer is waiting for you to get in trouble.

A mechanic is waiting for your car to fail.

A doctor is waiting for you to get sick.

I’m the real estate Agent in your corner working for something very different.

I’m here for when things go right.

When your home dreams starts aligning with the life you have been quietly building toward. When you stop guessing and we start moving with a clear strategy.

Because you want to make a move that actually feels like you.

And, it starts aligning with the life you’ve been quietly building toward.

Because this isn’t just about buying or selling.

It’s about decisions that compound over time.

The kind that change how you live, how you invest and how you show up in your life for yourself.

And, I take that personally.

If you’re thinking about your next move and want someone who sees the full picture, let’s talk.

Save this for later



Jennifer S. Goodman
REALTOR® | GRI
ΓEA⅃ Broker, LLC
📱 512.839.3855
🌐 www.livinginaustintexas.com

04/26/2026

When a listing hits the MLS, agents decide within minutes if it’s worth showing.

That first impression shapes everything. Traffic. Perception. And ultimately, your offers.

Here’s what actually matters:

1. Clarity wins immediately
If your listing is confusing or incomplete, agents move on. No one wants to chase basic info.
Clear remarks. Straightforward showing instructions. Offer guidelines upfront. No guesswork.

Because if an agent has to call or text you for basics, you’ve already created friction. And, friction kills showings.

2. Speed builds trust
The first 3 to 7 days are where momentum happens. Quick replies. Clear communication. Professional answers.
Agents remember who’s easy to work with. And they absolutely guide their clients accordingly.

3. Set expectations early
Uncertainty slows everything down. Let agents know the process upfront. Offer deadlines, multiple offer scenarios, preferred terms, how updates will be shared.
Confidence creates action.

If you get these three right, clarity, responsiveness and expectations, you don’t just list a home. You create momentum.

And in this market, momentum is everything. Anything here surprise you? Let me know when the comments below.

Keeping you updated on living, loving, working and playing in Austin
Jennifer S. Goodman
REALTOR® | GRI
ΓEA⅃ Broker, LLC
📱 512.839.3855
🌐 www.livinginaustintexas.com

04/24/2026

Some homes try to fit in.

This one didn’t even consider it.

VINYL officially arrives tomorrow at 107 West Johanna. And it’s 1 of 1.

Right off South Congress, where Austin feels like Austin, this residence was built for someone who doesn’t want a repeat of anything they’ve already seen.

Private. Intentional. And, unapologetically different.

No shared walls dictating your lifestyle.

No generic finishes trying to please everyone.

This is design with a point of view. A space that carries energy the second you walk in. The kind of place that doesn’t just look good on camera, it feels right in person.

Part of the Johanna Collection, which already sits in one of the most supply-constrained pockets of 78704, this unit adds something the market quietly lacks right now: Personality.

Real, lived-in, "this-is-mine" energy.

If you’ve been searching in South Congress and everything starts to blur together, this is why.

You weren’t looking for more options.
You were waiting for the right one.

DM VINYL for a private showing.

107 W JOHANNA BLDG 2 ATX 78704

3 BEDS | 3.5 BATHS
1820 SQ FT | 4 CAR PARKING
PRIVATE 3RD STORY PATIO



Jennifer S. Goodman
REALTOR® | GRI
ΓEA⅃ Broker, LLC
📱 512.839.3855
🌐www.livinginaustintexas.com

04/20/2026

Welcome to ACOUSTIC at the Johanna Collection.

Where ELECTRIC pulses, ACOUSTIC breathes.

This home is a quieter kind of luxury. The moment you step inside, something shifts. Natural light moves across the room. The city fades just enough. Your shoulders drop without you even noticing.

Sitting proudly just steps off South Congress, ACOUSTIC is a peaceful personal retreat in one of Austin’s most vibrant neighborhoods.

If modern design and an eye for detail is your love language, this home speaks fluently.

Warm textures. Intentional materials. Purposeful spaces dancing with natural light and shadow throughout the day.

Morning coffee feels calmer here.
Evenings feel softer.
Holidays will be magical.

Built by 360 Construction ATX, this residence reflects the kind of craftsmanship and attention to detail that only happens when passion meets precision.

Private parking.
Private terrace.
No shared hallways.

Just your own sanctuary in the center of it all.

Move-in ready. New construction. Zero headaches.

Johanna Collection at South Congress. Welcome to rare air.

In a world of investing and lifestyle, this is the one you don't want to regret not buying. Send us a message and we'll get you inside before it's gone.

ACOUSTIC BLD 1-B
107 W JOHANNA AUSTIN TX 78704

3 BEDS | 2.5 BATHS | 1816 SQ FT
2 GARAGE + 2 ADDITIONAL PARKING

OFFERED AT $1.595M

Jennifer S. Goodman
REALTOR® | GRI
ΓEA⅃ Broker, LLC
📱 512.839.3855
🌐 www.livinginaustintexas.com

Jeff McElroy
BROKER ASSOCIATE
ΓEA⅃ Broker, LLC
📱 512.813.9500
🌐 www.mcelroypg.com

Welcome to ELECTRIC at the Johanna Collection.Some homes quietly exist.This one pulses.ELECTRIC meets you exactly where ...
04/16/2026

Welcome to ELECTRIC at the Johanna Collection.

Some homes quietly exist.
This one pulses.

ELECTRIC meets you exactly where Austin lives. Fast, vibrant, and full of possibility. Sitting proudly just steps off South Congress, this residence was designed for people who want energy in their life and intention in their space.

If modern design and an eye for detail is your love language, this home speaks fluently.

Every line is intentional. Every surface considered. Natural light moves through the architecture like energy through a circuit. It is the kind of design that changes how you experience your daily life.

No elevator to wait for.
No hiking from your car.

Private 2 garage + additional parking. Private entrance. Private 3rd story rooftop terrace. Just your own personal retreat in the heartbeat of Austin.

Built by 360 Construction ATX, this home reflects uncompromised craftsmanship and obsessive attention to detail. When passion meets precision, the result is something people with refined taste immediately recognize.

Move-in ready.
New construction.
Smart money.

Peaceful retreat by day. South Congress energy by night.

107A1 - Electric at Johanna Collection at South Congress. Welcome to rare air.

In a world of investing and lifestyle, this is the one you don't want to regret not buying.

Send us a message and we'll get you inside before it's gone.

ELECTRIC BLD 1A
107 W JOHANNA AUSTIN TX 78704

3 BEDS | 2.5 BATHS | 1759 SQ FT
2 GARAGE + 2 ADDITIONAL PARKING

OFFERED AT $1.45M

Jennifer S. Goodman
REALTOR® | GRI
ΓEA⅃ Broker, LLC
📱 512.839.3855

Jeff McElroy
BROKER ASSOCIATE
ΓEA⅃ Broker, LLC
📱 512.813.9500

04/13/2026

Most buyers walk through a new construction home and miss what actually matters.

And it’s costing them long-term.

I’m out here in Acoustic at Johanna Collection, and this is exactly what I point out to my clients before they make a decision.

First. This home is built with 2x6 framing instead of 2x4s.
That means stronger structure, better insulation, and a house that just feels more solid over time.

Second. Spray foam insulation.
Higher R-value than traditional batten, so you stay cooler in the summer, warmer in the winter, and your energy bills don’t jump every season.

Third. Engineers and architects were both involved in the build.
Not every Austin builder does this. It’s the difference between a home that just looks good and one that’s actually built right.

Fourth. The fridge is completely hidden.
It’s one of those small luxury details that makes the entire kitchen feel elevated the second you walk in.

Fifth. This one almost no one talks about.
Full air sealing. Which means better comfort, cleaner air, and real efficiency you feel every single day.

These are the details you don’t notice at first.
Until you’ve lived in a home that didn’t have them.

If you’re looking at new construction, this is the level you want to be paying attention to.

DM for a private showing



Jennifer S. Goodman
REALTOR® | GRI
ΓEA⅃ Broker, LLC
📱 512.839.3855
🌐 www.livinginaustintexas.com

Jeff McElroy BROKER ASSOCIATE
ΓEA⅃ Broker, LLC
📱 512.813.9500
🌐 www.mcelroypg.com

12/22/2025

South Congress didn’t start as a vibe - it started as an escape route.

Before the boutiques and brunch spots, it was the road out of town.
Artists moved in. Capital followed.

And now? That same energy is migrating again.

If you love SoCo, you’ll want to know where the next chapter’s unfolding.

🎥 This week on What’s Brewing, we unpack the SoCo blueprint and what it means for living or investing in Austin now.

📍 Save for your next Austin deep dive.

Original breakdown by the brilliant minds over at What’s Brewing Live.

Keeping you updated on living, loving, working and playing in Austin Texas.

Jennifer S. Goodman
REALTOR® | GRI
ΓEA⅃ Broker, LLC
📱 512.839.3855

12/02/2025

💡 Word Of The Week: Reprice 🔁💰

Definition: When a lender updates and publishes its daily rate sheet based on current market conditions. 📊

In the mortgage world, a reprice happens when lenders adjust their rate sheets: sometimes more than once a day based on real-time bond market movement. 📈 If Treasury yields drop, you might see a “reprice for the better” (lower rates). But if yields spike, lenders issue a “reprice for the worse,” meaning higher rates that same afternoon. ⏱️ It’s why timing matters: in volatile markets, rates can shift faster than headlines. Smart borrowers and pros know, when you see a dip, lock it quick! 🔒

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