09/12/2026
I spent the last couple of weeks building a system to help me create content.
I created zero content.
That’s the freedom trap. You build the thing that’s supposed to give you more freedom, and then building the thing becomes the job.
I kept trying to figure out the perfect thing to say or the exact question people would want me to answer. But I realized I won’t know until I actually show up.
So here’s a little renovation B-roll from who knows when. Judging by the sweater, it was colder outside.
This is the ugly version. Shipping it anyway.