02/01/2026
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I donât think anyone wants to spend more money than they have to, especially when theyâre selling their home.
Trust me when I say I get it when homeowners try to sell their homes on their own!
âSaving the commissionâ sounds great on paper.
But that âsavingsâ comes with some pretty serious trade-offs (that actually end up costing you more than the commission đą).
When you go solo, you miss out on:
- An expert pricing strategy based on experience and data. This can be the hardest thing for sellers to get right. If you price too high, your listing will go stagnant, but if you price too low, your listing will leave money on the table! Not good options!
- Professional marketing to create demand and set you up for a bidding war. With professional photography, staging, ads, and networking, marketing gets your home in front of the *right* buyers.
- Negotiating expertise from someone whose job it is to work in your best financial interests. I hate to say it, but it is possible for unscrupulous agents to take advantage of inexperienced sellers representing themselves.
- Legal protection for contracts and forms. Real estate paperwork is complicated and a misread clause or missed form can cost you a lot in both money and headaches.
Thereâs so much more to selling your home than just putting a listing up on Zillow and hoping for the best.
This is your biggest investment, and your biggest asset, so you want to get the most you can out of it! Working with an agent is the only surefire way to do that. đ°
Ready to sell but not sure where to start?
Heidi Ryan
DRE #01267623
Pacific Sotheby's Int'l Realty
Call me at 949-463-7935