10/05/2025
587 homes… and not one sold....
...That’s how many homes expired from the market on October 1.
587 families packed up their hopes of selling and were left wondering what went wrong.
These weren’t just houses sitting forgotten.
They were homes filled with stories, dreams, and plans for what was next.
And yet… they didn’t sell.
As I combed through them, I kept seeing the same words pop up.
“Motivated seller.”
“We love our buyer’s agents.”
“Incentives offered.”
All written as if they were magic words that would bring a buyer through the door.
But those phrases weren’t magic at all.
They were signals.
Signals that sellers were willing to pay extra just to make something happen.
Some homes had been sitting for more than 150 days.
Others, barely 60.
Some dangled bonuses to buyer’s agents.
Others offered money to buy down interest rates.
And still… no sale.
Day after day, I hear the same words from sellers.
“I just wish someone would make an offer.”
Just today, one said to me,
“I’m ready to make the buyer a deal… I just need them to make an offer.”
But here’s the hard truth.
Most of these homes weren’t priced at market value.
They were priced at a number the seller wanted.
And on top of that number, more was added.
Money to cover their broker.
Money to cover the buyer’s closing costs.
Money to cover the buyer’s broker too.
Layer after layer, the price grew higher.
But the true value stayed the same.
Because fees don’t add value to a property.
Yet, when the home doesn’t move, sellers advertise…
“We’re motivated.”
“Bring us offers.”
But motivation doesn’t equal market alignment.
And that’s where sellers get stuck.
The question becomes simple.
Do you want to be in the market?
Or do you want to sit on the market?
They are two very different things.
I look at it through what I call the 10-10-0 method.
On the market 10 days and no showings? You’re overpriced.
On the market with 10 showings and no offers? You’re still overpriced.
Zero interest after weeks online? The market has spoken.
Sellers need more than a sign in the yard.
They need to be positioned strategically.
Because strategic positioning increases views.
It creates maximum exposure.
And exposure is what attracts the right buyer.
But even then… not every deal is the same.
Not every deal is meant to be sealed right now.
And that’s okay.
Because buyers are out there.
They’re searching every day.
They’re ready to buy.
But sellers, hear me clearly.
You don’t have to pay for everything.
Yet at the same time, ask yourself… who is really paying?
When fees keep getting rolled into the price, here’s the spoiler alert.
The buyer is the one paying for it in their mortgage.
Imagine this for a moment.
All those extra fees, financed over 30 years.
Interest piling on top, year after year.
Tens of thousands of dollars more.
That’s the hidden cost nobody talks about.
And it’s why so many homes are struggling to sell.
The true value of a home isn’t in the “wants” or the “fees” or the “incentives.”
The true value is what a buyer is willing to pay, right here and right now.
And the key to getting there?
Positioning yourself in the market.
Not just sitting on it, waiting, and hoping.
Please give me a call and I'll get your home sold!
