02/07/2025
My questions to ask potential listing agents are so different, i think you will see ee the benefits of thinking differently. Set aside at least an hour, 2 is you want to go over pricing
Ask questions like you would any potential hire.
1. What did you do before becoming an agent and how does that inform your business?
2. Toughest client and why, best and why.
3. Most difficult deal and how you brought it together successfully.
4. What are your thoughts about negotiating. Do you have tactics, strategies? Give examples.
5. Do you negotiate with all offers? (Highest offer is seldom the ultimate best offer. Low offer may come up. Don't just take the offer! Whole, separate post)
6. Who is at our open houses? Who answers calls from agents and potential buyers? How does your practice benefit us?
7. How does your marketing reach more people than other agents and companies? What do you do differently from other agents to get our house sold?
8. What is your philosophy about pricing?
9. What marketing efforts do you not see results from? Which efforts are most successful? Give examples.
10. What do you expect of us, the sellers? During the week, at open house, in dealing with offers, etc.
By asking different questions, you won't get canned, memorized answers. You will see how they react to unexpected situations and you will be able to figure out which agent will be your best representative and fiduciary. This is one of your most important financial decisions. Don't just choose the agent you "like" best. Hire the best employee.