10/19/2026
If you treat all of your capital partners the same way, you’re missing out on conversions.
Sophisticated investors look for equity multiples. Retail investors borrowing from stock portfolios care about current yield and arbitrage. Self-directed IRA holders look at specific land or development plays.
As I always say, your job as an operator is to interview your investors, find their "hot button," and know exactly which deal to bring to them.
Which type of investor are you most of the time? Let’s talk in the comments 👇