Brokers Guild Real Estate DTC

09/07/2026

09/01/2026

The Agent EDU: Learn. Grow. Succeed. Earn Your CE Credits Today!

A central hub of real estate education — continuing education, workshops, and training for agents across Colorado. Browse upcoming classes and register online.

08/31/2026

Sellers Want To Sell. But Not With a 3.5% Interest Rate. Now What?

Fortunately, sellers have a secret weapon if they have been in their home for a few years: built-in equity.

08/22/2026

𝗥𝗘𝗔𝗟 𝗘𝗦𝗧𝗔𝗧𝗘 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦-𝗕𝗨𝗜𝗟𝗗𝗜𝗡𝗚 𝗖𝗛𝗘𝗖𝗞𝗟𝗜𝗦𝗧
𝗦𝗶𝗹𝗲𝗻𝗰𝗲 𝘁𝗵𝗲 𝗡𝗼𝗶𝘀𝗲. 𝗗𝗼 𝗪𝗵𝗮𝘁 𝗪𝗼𝗿𝗸𝘀. 𝗧𝗵𝗲𝗿𝗲 𝗜𝘀 𝗡𝗼 𝗦𝗲𝗰𝗿𝗲𝘁 𝗥𝗲𝗰𝗶𝗽𝗲.
𝗘𝘃𝗲𝗿𝘆 𝗿𝗲𝗮𝗹 𝗲𝘀𝘁𝗮𝘁𝗲 𝗰𝗼𝗮𝗰𝗵 𝘄𝗶𝗹𝗹 𝘁𝗲𝗮𝗰𝗵 𝘆𝗼𝘂 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗳𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹 𝘁𝗿𝘂𝘁𝗵: 𝗬𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝘀 𝗯𝘂𝗶𝗹𝘁 𝗯𝘆 𝘆𝗼𝘂𝗿 𝗲𝗳𝗳𝗼𝗿𝘁, 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆, 𝘆𝗼𝘂𝗿 𝗳𝗼𝗹𝗹𝗼𝘄-𝘂𝗽, 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀. 𝗦𝘁𝗼𝗽 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘀𝗲𝗰𝗿𝗲𝘁. 𝗜𝘁 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗲𝘅𝗶𝘀𝘁.

𝗗𝗔𝗧𝗔𝗕𝗔𝗦𝗘 & 𝗦𝗣𝗛𝗘𝗥𝗘

☐ Call your sphere
☐ Text past clients
☐ Call past clients
☐ Ask for referrals
☐ Send handwritten notes
☐ Send birthday and home-anniversary messages
☐ Send newsletters and market updates
☐ Provide home-value/equity updates
☐ Maintain and update your CRM
☐ Consistently add new contacts to your database
☐ Schedule future follow-ups

𝗙𝗜𝗡𝗗 𝗦𝗘𝗟𝗟𝗘𝗥𝗦

☐ Prospect expired listings
☐ Prospect canceled/withdrawn listings
☐ Contact FSBO sellers
☐ Circle prospect around new listings
☐ Circle prospect around recent sales
☐ Door knock targeted neighborhoods
☐ Geographic farm neighborhoods
☐ Send neighborhood mailers
☐ Offer home-value reviews
☐ Contact absentee owners
☐ Contact landlords and rental-property owners
☐ Prospect potential downsizers
☐ Follow up with old seller leads
☐ Prospect distressed-property opportunities when appropriate
☐ Build relationships with builders and developers

𝗙𝗜𝗡𝗗 𝗕𝗨𝗬𝗘𝗥𝗦

☐ Host open houses
☐ Volunteer to host other agents' open houses
☐ Follow up with every open-house visitor
☐ Work rental leads
☐ Connect with renters considering homeownership
☐ Promote first-time buyer opportunities
☐ Build relationships with lenders
☐ Follow up with old buyer leads
☐ Create property-search alerts
☐ Educate buyers about new construction
☐ Prospect investor buyers
☐ Ask your sphere who they know considering a move

𝗚𝗘𝗢𝗚𝗥𝗔𝗣𝗛𝗜𝗖 𝗙𝗔𝗥𝗠𝗜𝗡𝗚

☐ Choose specific neighborhoods
☐ Mail consistently
☐ Call homeowners
☐ Door knock
☐ Send neighborhood market reports
☐ Promote just-listed properties
☐ Promote just-sold properties
☐ Host neighborhood events
☐ Feature neighborhood businesses
☐ Become recognizable as a local real estate resource

𝗢𝗡𝗟𝗜𝗡𝗘 𝗟𝗘𝗔𝗗 𝗚𝗘𝗡𝗘𝗥𝗔𝗧𝗜𝗢𝗡

☐ Google advertising
☐ Facebook advertising
☐ Instagram advertising
☐ YouTube advertising/content
☐ Real estate portal leads
☐ SEO
☐ IDX/property-search leads
☐ Landing pages
☐ Retargeting campaigns
☐ Home-value lead campaigns
☐ Social-media lead campaigns

𝗦𝗢𝗖𝗜𝗔𝗟 𝗠𝗘𝗗𝗜𝗔 & 𝗖𝗢𝗡𝗧𝗘𝗡𝗧

☐ Post consistently
☐ Create short-form videos
☐ Create neighborhood videos
☐ Create buyer education
☐ Create seller education
☐ Share listings
☐ Share successful closings
☐ Share market updates
☐ Create local-business features
☐ Write blogs
☐ Create podcasts
☐ Build a YouTube presence
☐ Maintain a professional website
☐ Maintain your online business profiles

𝗥𝗘𝗙𝗘𝗥𝗥𝗔𝗟 𝗣𝗔𝗥𝗧𝗡𝗘𝗥𝗦

☐ Mortgage lenders
☐ Home inspectors
☐ Contractors
☐ Attorneys
☐ Probate/estate professionals
☐ CPAs
☐ Financial advisors
☐ Insurance professionals
☐ Property managers
☐ Builders
☐ Investors
☐ Senior-transition professionals
☐ Other real estate agents
☐ Out-of-state agents
☐ Past clients
☐ Friends, family and neighbors

𝗡𝗘𝗧𝗪𝗢𝗥𝗞𝗜𝗡𝗚 & 𝗖𝗢𝗠𝗠𝗨𝗡𝗜𝗧𝗬

☐ Attend networking events
☐ Join business organizations
☐ Participate in chambers of commerce
☐ Attend community events
☐ Support local charities
☐ Participate in neighborhood organizations
☐ Sponsor appropriate community events
☐ Host client-appreciation events
☐ Host homebuyer seminars
☐ Host seller seminars
☐ Host investor workshops
☐ Meet people face-to-face

𝗦𝗣𝗘𝗖𝗜𝗔𝗟𝗜𝗭𝗘 & 𝗕𝗨𝗜𝗟𝗗 𝗔 𝗡𝗜𝗖𝗛𝗘

☐ First-time buyers
☐ Luxury
☐ Investors
☐ New construction
☐ Relocation
☐ Seniors/downsizing
☐ Probate/estate sales
☐ Divorce-related real estate
☐ Military relocation
☐ Condominiums
☐ Land
☐ Commercial
☐ REO/distressed properties
☐ Geographic neighborhood specialist

𝗧𝗥𝗔𝗗𝗜𝗧𝗜𝗢𝗡𝗔𝗟 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚

☐ Direct mail
☐ Postcards
☐ Newsletters
☐ Just-listed campaigns
☐ Just-sold campaigns
☐ Market reports
☐ For-sale signage
☐ Open-house signage
☐ Print advertising
☐ Sponsorships
☐ Radio when appropriate
☐ Billboards when appropriate

𝗧𝗨𝗥𝗡 𝗟𝗜𝗦𝗧𝗜𝗡𝗚𝗦 𝗜𝗡𝗧𝗢 𝗠𝗢𝗥𝗘 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦

☐ Call neighbors before listing
☐ Call neighbors after listing
☐ Promote open houses
☐ Follow up with sign calls
☐ Follow up with online inquiries
☐ Follow up with open-house visitors
☐ Market successful sales
☐ Ask sellers for introductions
☐ Ask satisfied clients for reviews
☐ Ask satisfied clients for referrals

𝗙𝗢𝗟𝗟𝗢𝗪-𝗨𝗣 & 𝗟𝗘𝗔𝗗 𝗡𝗨𝗥𝗧𝗨𝗥𝗘

☐ Categorize hot, warm and long-term prospects
☐ Schedule every follow-up
☐ Call leads
☐ Text leads
☐ Email leads
☐ Provide useful information
☐ Follow up more than once
☐ Reconnect with older leads
☐ Stay visible without becoming annoying
☐ Continue nurturing until they are ready
☐ Use automation where appropriate without replacing personal contact

𝗖𝗢𝗡𝗩𝗘𝗥𝗧 𝗧𝗛𝗘 𝗢𝗣𝗣𝗢𝗥𝗧𝗨𝗡𝗜𝗧𝗬

☐ Respond quickly
☐ Qualify the prospect
☐ Discover their motivation
☐ Understand their timeline
☐ Ask good questions
☐ Demonstrate market knowledge
☐ Provide solutions
☐ Handle objections professionally
☐ Set the appointment
☐ Conduct the consultation
☐ Deliver a strong presentation
☐ Ask for the business

𝗗𝗘𝗟𝗜𝗩𝗘𝗥 𝗔𝗡 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘 𝗪𝗢𝗥𝗧𝗛 𝗥𝗘𝗙𝗘𝗥𝗥𝗜𝗡𝗚

☐ Communicate consistently
☐ Be responsive
☐ Know your contracts
☐ Know your market
☐ Solve problems
☐ Meet deadlines
☐ Keep clients informed
☐ Provide professional service
☐ Stay in contact after closing
☐ Ask for a review
☐ Ask for referrals
☐ Turn clients into lifelong relationships

𝗞𝗡𝗢𝗪 𝗬𝗢𝗨𝗥 𝗡𝗨𝗠𝗕𝗘𝗥𝗦

☐ Prospecting attempts
☐ Conversations
☐ New contacts
☐ Leads
☐ Follow-ups
☐ Appointments
☐ Buyer consultations
☐ Listing appointments
☐ Signed clients
☐ Contracts
☐ Closings
☐ Referrals
☐ Cost per lead
☐ Cost per closing
☐ Return on marketing investment

𝗧𝗛𝗘 𝗙𝗢𝗥𝗠𝗨𝗟𝗔

☐ 𝗙𝗜𝗡𝗗 𝗣𝗘𝗢𝗣𝗟𝗘
☐ 𝗧𝗔𝗟𝗞 𝗧𝗢 𝗣𝗘𝗢𝗣𝗟𝗘
☐ 𝗕𝗨𝗜𝗟𝗗 𝗥𝗘𝗟𝗔𝗧𝗜𝗢𝗡𝗦𝗛𝗜𝗣𝗦
☐ 𝗣𝗥𝗢𝗩𝗜𝗗𝗘 𝗩𝗔𝗟𝗨𝗘
☐ 𝗙𝗢𝗟𝗟𝗢𝗪 𝗨𝗣
☐ 𝗔𝗦𝗞 𝗙𝗢𝗥 𝗧𝗛𝗘 𝗔𝗣𝗣𝗢𝗜𝗡𝗧𝗠𝗘𝗡𝗧
☐ 𝗔𝗦𝗞 𝗙𝗢𝗥 𝗧𝗛𝗘 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦
☐ 𝗗𝗘𝗟𝗜𝗩𝗘𝗥 𝗚𝗥𝗘𝗔𝗧 𝗦𝗘𝗥𝗩𝗜𝗖𝗘
☐ 𝗔𝗦𝗞 𝗙𝗢𝗥 𝗥𝗘𝗩𝗜𝗘𝗪𝗦 & 𝗥𝗘𝗙𝗘𝗥𝗥𝗔𝗟𝗦
☐ 𝗦𝗧𝗔𝗬 𝗜𝗡 𝗧𝗢𝗨𝗖𝗛
☐ 𝗥𝗘𝗣𝗘𝗔𝗧

𝗧𝗛𝗘 𝗕𝗢𝗧𝗧𝗢𝗠 𝗟𝗜𝗡𝗘
There are hundreds of tactics, but there are no secret ingredients. At the end of the day, it comes down to your effort, consistency, and ex*****on. That’s it! YOU need to make it happen.

𝗠𝗼𝗿𝗲 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀 → 𝗠𝗼𝗿𝗲 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 → 𝗠𝗼𝗿𝗲 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 → 𝗠𝗼𝗿𝗲 𝗔𝗽𝗽𝗼𝗶𝗻𝘁𝗺𝗲𝗻𝘁𝘀 → 𝗠𝗼𝗿𝗲 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 → 𝗠𝗼𝗿𝗲 𝗖𝗹𝗼𝘀𝗶𝗻𝗴𝘀 → 𝗠𝗼𝗿𝗲 𝗥𝗲𝗳𝗲𝗿𝗿𝗮𝗹𝘀

The closest thing real estate has to a “secret recipe” is consistently doing the things everyone already knows they should be doing.

08/22/2026

YEAR-END IS RIGHT AROUND THE CORNER! Don’t wait until the last minute. Make sure your mandatory courses and CE credits are completed and up to date. Get it done. Stay compliant. Finish the year strong.

www.Theagentedu.com

08/18/2026

Is your home sitting on the market and not selling? It’s not always about simply lowering the price.

There may be other options worth exploring, such as an interest-rate buydown, HOA assistance, a home warranty, buyer concessions, or the BG Concierge program.

Sometimes, a few strategic improvements are all it takes to help your home stand out, attract more buyers, and get moving again.

Talk to your agent and see what options they can offer.

BG Concierge is a smarter way to sell your home in Colorado — strategic prep, marketing, and expert guidance from Brokers Guild, with no upfront cost.

08/09/2026

https://www.facebook.com/share/p/17uRPT8RVz/?mibextid=wwXIfr

When Denver homebuilders launched the annual Denver Parade of Homes 45 years ago, the homes featured were all custom designs created for a single location. Now the Parade, which runs through Aug. 23, has 64 designs all over the area from Firestone to Castle Rock — but still has four genuine custom...

08/07/2026

One Stop Education

A central hub of real estate education — continuing education, workshops, and training for agents across Colorado. Browse upcoming classes and register online.

07/28/2026

Sellers: To Disclose or Not Disclose? Two Concepts. One Potential Lawsuit.

Material Fact = Information that could affect a buyer's decision to purchase the property.

Cosmetic Issue = A condition that primarily affects appearance rather than the property's function, safety, structural integrity, or value.

Examples:

• A fresh coat of paint can hide a stain, but it doesn't make the underlying roof leak disappear. The paint is cosmetic; the leak is a material fact.

• New carpet can cover a stained floor, but it doesn't fix the water intrusion that caused the staining. The carpet is cosmetic; the water intrusion is a material fact.

• A patched drywall crack may look perfect, but if the crack was caused by significant foundation movement, the movement is the material fact. The patch is cosmetic; the structural issue is material.

• New caulk around a bathtub can make it look clean, but it doesn't stop a plumbing leak behind the wall. The caulk is cosmetic; the leak is a material fact.

• A freshly painted ceiling may hide a water stain, but it doesn't eliminate the source of the moisture. The paint is cosmetic; the ongoing leak is a material fact.

• Replacing a broken tile improves the appearance, but it doesn't resolve a subfloor damaged by water. The tile is cosmetic; the damaged subfloor is a material fact.

• Straightening a sticking door may improve its operation, but if the sticking is caused by significant structural movement, the movement is the material fact. The door adjustment is cosmetic; the structural issue is material.

• Cleaning mold off a surface may improve its appearance, but it doesn't address the moisture problem that caused it. The cleaning is cosmetic; the moisture intrusion is a material fact.

• Painting over wood rot makes it less noticeable, but it doesn't repair the deteriorated wood. The paint is cosmetic; the wood rot is a material fact.

• Replacing cracked grout can make a shower look new, but it doesn't fix water leaking behind the tile assembly. The grout is cosmetic; the hidden water intrusion is a material fact.

• Installing new flooring can make a room beautiful, but it doesn't correct an uneven floor caused by structural settlement. The flooring is cosmetic; the settlement is a material fact.

• A new light fixture updates a room's appearance, but it doesn't correct unsafe electrical wiring behind the walls. The fixture is cosmetic; the electrical hazard is a material fact.
Bottom Line:

Cosmetic improvements change what you see. Material facts involve conditions that can affect a property's value, safety, structural integrity, habitability, or a buyer's decision to purchase the property. When in doubt, disclose it.

07/22/2026

http://www.DiscoverBrokersGuild.com

Join Brokers Guild and keep more of what you earn. Flat-fee Colorado real estate plans with full broker support, your own brand, and no surprise splits. See plans and apply.