Jerad Larkin, Chicago Title

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I'm helping Real Estate Agents and Mortgage Lenders with applying unique strategies to their real estate marketing, as well as teaching a new sustainable business model to help them grow their real estate business.

10/12/2026

πŸ€– One of my favorite generative AI use cases is turning one video into a complete social media post.

πŸŽ₯ I can take the transcript from a YouTube video and have AI create the title, description, caption, thumbnail concept, and other details I need to publish it.

⏱️ Instead of copying and pasting information between different platforms, I can give AI the transcript, explain what I need, and let it handle the setup.

🏑 For real estate agents, this is an easy way to create more content without adding hours to your schedule. Record the video once, then use AI to help package and repurpose it across your social media channels.

πŸ’‘ You do not need to make content creation more complicated. Start with one video and let AI help you turn it into everything else.

10/12/2026

My whole approach in title comes down to two things.

1. Connect the real estate community through classes and events.
2. Help agents with their marketing.

It started small. One class on video. Then agents told me they wanted help with social media, then ads, then more. Every time I heard it, I wrote it down and went and learned it.

Here's the good news for anyone who wants to grow: it's all out there. YouTube, AI, classes. If you're willing to look it up and learn it, you can do it.

🎬 My test of 11 budget video editors: https://bit.ly/11videoeditors

My camera roll is full of things I never posted.Most of what I share is a tip, a tool or an event. Everything else piles...
10/12/2026

My camera roll is full of things I never posted.

Most of what I share is a tip, a tool or an event. Everything else piles up on my phone. I get busy, and it never goes anywhere.

So I'm going to start clearing it out. Every Sunday, a handful of photos from outside the usual posts. Some are recent, and some have been sitting there a while.

β›³ A rare golf day. My swing can confirm it's rare.
🍽 A long lunch with good people
πŸ’» A laptop by the pool, which beats my desk
πŸ₯Ύ A hike outside Vail with a passenger on my back

There are a few classes in here too. I can't help it.

The two real bosses are in the last photo.

I'm calling this Between Closings. What's on your phone that never got posted?

10/10/2026

Everything AI writes for you sounds like a robot? I hear that in every class I teach.

It's not an AI problem. It's a context problem.

If you hand AI a blank page every time, it falls back on that generic corporate voice. So give it something to work with.

πŸŽ₯ Video transcripts

πŸ“§ Past emails you wrote

πŸ“± Content you've already posted

Don't have any of that? Have Claude interview you so it learns how you speak.

I built a prompt that does this for you. Comment VOICE and I'll send it over.

10/09/2026

About 110 agents had the wrong address for my event, and I had no idea.

Twenty-four hours before The Agent Exchange, Claude flagged it. The address on Eventbrite had north and south mixed up.

That's the kind of mistake you usually find out about when people start calling from the wrong parking lot.

So I had Claude text and email every registered agent the fix. One by one, not a group blast. I didn't copy and paste a single message.

Here's the part you can use.

Before your next open house, client event or class invite goes out, have AI read it against the real details.

πŸ“ The venue's address, directionals included
πŸ“… The date
πŸ—“ Whether that date falls on the day of the week you wrote

It takes a minute, and it's a lot cheaper than finding out the day of.

Save this for your next event.

10/09/2026

πŸ€– AI 1.0 versus AI 2.0. Here’s how I explain the difference.

⌨️ With AI 1.0, I open ChatGPT, type a prompt, get a result, and then manually take that information to the next step. It is still incredibly powerful, but I have to guide the process each time.

βš™οΈ Agentic AI 2.0 goes further. Instead of only giving me an answer, it can complete multiple steps and help move the task forward.

🏑 For real estate agents, that means less time copying, pasting, researching, and managing repetitive work. AI 1.0 gives me information. AI 2.0 helps me take action.

10/09/2026

Someone asked me what one thing has given me the most success.

Keep evolving.

Nine years ago I was trying to convince agents to just post a video. That turned into social media classes. Then Facebook ads. Then Google ads. Now AI.

The tools keep changing. The goal doesn't: find ways to provide value and help people.

What's the next thing you want to learn?

10/08/2026

Every agent, about 20 minutes into the conference.

You show up to learn something new. Then a deal starts wobbling, and you're pacing Level 4 of the parking garage with your AirPods in.

I'm on the title side and I'm not immune. Somebody caught me doing my own version of it.

Fires don't wait for a good time. What helps is having people on the file who pick up when you call, so it's a 5 minute fix and you're back in your seat.

Tag an agent who's been here.

22% of Denver Metro homes closed above list price in September. Most of those sellers gave it right back.The September r...
10/08/2026

22% of Denver Metro homes closed above list price in September. Most of those sellers gave it right back.

The September report and these slides are here: https://bit.ly/denver-expired-report (or comment STATS and I'll send them to you).

Out of every 100 September sales, 22 closed over list, 25 closed at list and 53 closed under. The first group gets the headlines, so I looked at what happened to those sales after the concession.

🧾 The typical over-asking sale closed $8,000 above list price. 79% of them also paid a seller concession, and the typical concession was $11,750.

πŸ“‰ Net it out and the typical over-asking sale landed $550 under list price.

🎯 After concessions, only 9% of all September sales netted above list. Just 4.7% closed above list with no concession at all.

πŸ“… It isn't new. 23% closed over list in September 2024 and 20% in 2025. What keeps climbing is the share giving it back: 74%, then 78%, now 79%.

Two ways to use this.

🏑 With a seller, put every offer on a net sheet with the concession included before you compare them. The highest offer isn't automatically the best one.

πŸ”Ž When you pull comps, check the concession field on every sold comp. A sale at $8,000 over list can be a sale under list.

These are medians from 629 over-list sales across the six metro counties. A concession only counts when a dollar amount was recorded in the MLS.

The report and the slides are yours to download and share with your buyers and sellers: https://bit.ly/denver-expired-report

Address

55 Madison Street Suite #700
Denver, CO
80206

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