09/03/2026
I seriously might catch some heat for some of these, especially 9 and 10, BUT for those of you that know me, you know that I don’t tiptoe around information. So, here it is, in all it’s unfiltered glory… ➡️
1. Here’s what you need to know about open houses in Denver: They generate only 3-5% of home sales. That’s an extremely low ROI. But agents still host them strategically because we can’t afford to miss that small percentage of buyers. The key difference is being selective and strategic about when we do them, rather than treating open house after open house as an actual marketing strategy.
2. Overpricing your home backfires every single time. It kills me when sellers hire us for our expertise and then refuse to listen. You end up with exactly what you didn’t want: longer days on market and less money in your pocket. Pricing high does the opposite of what you’re trying to achieve. If you’re going to hire me, trust my pricing strategy.
3. It also kills me when listings have iPhone photos, photos in the wrong order or with no captions for key words, no 3D tours, no floor plans, no video, the wrong location pin, weren’t staged… the list goes on and on. Ask your agent who edits the listing before it goes live because it should be the agent themselves, not an assistant or business partner who didn’t even walk through the house. Buyers look at a listing and if something feels off from the start, they’re likely not coming back. First impressions are EVERYTHING, and you cannot afford to have a bad or incomplete one, especially in this market.
4. Don’t hire the agent that’s going to tell you what you want to hear. Hire the agent who has the gumption to tell you what you need to hear and gives you a clear strategy on how to get where you want to go. Otherwise, everyone is wasting their time, including, and most-importantly, yours.
5. Don’t even get me started on this one. Why would you hand over your largest asset to somebody who can’t even negotiate their own income? I can’t tell you the amount of times I’ve seen sellers lose tens of thousands of dollars, costing them significantly more money at the end of the process, than what they “saved” from a discount broker