10/22/2026
More builders are cutting prices..........
The October NAHB/Wells Fargo Housing Market Index found that 43% of surveyed builders reported cutting prices, the highest share during the 2020–2026 period. The average reported reduction was 6%.
Meanwhile, 65% reported using sales incentives. Builder confidence fell three points to 29.
Those figures describe a national builder survey. They do not mean 43% of new homes are discounted, that prices nationally fell 6%, or that every builder will negotiate.
The practical implication for agents is local: where new construction competes for the same buyers as existing homes, a resale-only view of the market can miss part of the decision.
A builder’s offer does not have to make its home the cheapest property to make it worth considering. It might address something the buyer is struggling with, such as cash needed at closing or finding a home that fits their move-in schedule.
That is worth knowing before a seller dismisses new construction as “a different market.”