07/14/2026
Buying or selling a home is rarely just a transaction. For some people it might be, but for most, it's a deeply personal experience.
It can mean marriage, divorce, relocation, loss, growth, debt, retirement, risk, or reinvention.
AI can support the work. A trusted professional still has to guide the person.
Is your brokerage empowering its agents to be AI-empowered instead of AI-reliant?
We drop a couple hot takes in this one. Do you agree?
AI can help brokerages work faster, but real estate remains a human business built on trust, advice, timing, emotion, and personal relationships.