06/18/2026
While the headlines focus on Baby Boomers dominating the market and first-time buyers struggling, there's a quieter story worth telling about older Millennials.
Buyers ages 36–45 are having a genuine moment in 2026. They bought starter homes in their late 20s or early 30s — right before or early in the price surge. They've built significant equity. And now, as their lives have expanded (kids, remote work, aging parents), they're ready to move up.
These are buyers who understand the process. They've been through it. They know how to read a contract, ask good questions, and negotiate from a position of knowledge. They're not panicking at inspection findings. They're not making emotional offers.
And they're entering the move-up market with more leverage than most: equity from their current home, established credit, stable employment, and a clear picture of what they actually want.
If this is you — your moment is here. The move-up market in 2026 is more favorable than it has been in years. You have more to look at, more room to negotiate, and a competitive advantage most first-time buyers simply don't have.
DM me and let's map out your move.